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Posts tagged ‘stella’

Become A Stella & Dot Stylist This Spring & Receive $100 Extra in FREE Jewelry!

Just about six years ago, I went to a book signing in Southern CA and stumbled upon Stella & Dot. I had no idea what I was in for, but I had a feeling it was something great. I didn’t even wait a full 12 hours before I signed up the very next morning! Hehe. I figured I didn’t have much to lose… Give it a shot for $199? Why the heck not, I thought.

Fast forward to today and I work about 30 hours per week as a Director with this amazing company, and I’m earning more than I would be earning if I worked a 9-to-5.

That being said, more than half of our Stylists work their Stella & Dot on the side of another full-time job and/or alongside being a mom. They find great joy in calling something “their own,” meeting new people, and styling women. Stella & Dot — whether done full-time or part-time — has added joy, fun, & positivity to the lives of many women (and a few good men!) and it just might be the same for you, too!

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I encourage you to take advantage of our April sign-up special and join us on this bold, joyful adventure! For just $199 (that’s what you’d spend at Costco or Target anyhow…) you can join us as a Stylist and offer your friends & family a fabulous, celebrity-coveted accessories brand…. And you get $450 in free jewelry to boot! (Normally $350) You’ve got nothing to lose!
Contact me today to chat more about it… I’m happy to discuss it with you openly and honestly. 949-395-2347 or Simply.Stylish@yahoo.com

JoinNow

Support Autism Awareness This April With Stella & Dot

Last year, Stella & Dot raised over $120,000 for the HollyRod Foundation in April for autism awareness month. This year, we hope to double this number.

Autism now affects 1 in 68 people. Through the funds raised for HollyRod from Stella & Dot’s autism awareness boutique, we hope to impact the lives of families who are affected by autism. >> Read more below.

AUTISM_US

Visionary Bracelet – only $39
A rainbow of colors to represent the puzzle piece for autism awareness month

Boardwalk Beach Tote – only $69
Stella & Dot’s new Pisces Print goes to the beach! A waterproof bag for all your sandy, wet, beach essentials.

Beach Pouf – only $24
Waterproof and sand proof – this little pouch keeps your lip gloss, phone, wallet and keys safe from the elements.

Pouch Trio – only $24
Keep yourself organized with these colorful pouches – from snacks to makeup to tech cords, it fits everything!

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ABOUT HOLLYROD FOUNDATION:

Inspired by a father and a son, HollyRod Foundation was formed in 1997 by actress,Holly Robinson Peete and her husband former NFL quarterback Rodney Peete. TheHollyRod Foundation is dedicated to providing compassionate care to those living with autism and Parkinson’s disease.

Efforts of the HollyRod Foundation are providing a better quality of life for individuals and their families.
Autism affects 1 in 88 children, 1 in 54 boys, and can decimate families physically, emotionally and most of all
financially.

HollyRod introduced the “Give the Gift of Voice” campaign in 2010, providing tablet computers and specially‐designed apps to help give a voice to those without.  50% of children living with autism have extreme difficulty
learning to speak, 25% of them never will. While these individuals may not be able to speak, they have much to
say and through the “Give the Gift of Voice” campaign, they can now make their voice heard. The Gift of Voice
campaign was so well received, HollyRod realized they needed to find a technology partner to fulfill all the requests.
In 2013, HollyRod began a partnership with Fuhu to provide grants for the Nabi tablet. The program is fully
operational and is helping children all across the country.

HollyRod is currently developing plans to create The HollyRod Autism Network at California State University,
Northridge, a unique constellation of autism resources, services, and one‐on‐one support, all with a family‐
centered focus. As Holly says “we need to help these children live their lives and achieve their fullest potential.”

Last April, Stella & Dot raised $120,700 from the sale of signature accessories in our Autism Awareness boutique.
Stylists across the US and Canada held thousands of trunk shows to raise awareness and funds towards
compassionate care for those affected by Autism.

The funds generated from this collaboration helped to support various autism summer camps, social skills and
adolescent prevocational programs around the US and Canada. We were also able to grant more than 100 tablets
to non‐verbal children with autism giving them the “Gift of Voice”.  This year, the partnership will allow us to serve
even more children and their families, as they navigate autism’s day to day challenges.
We are very grateful for your support!

Carrie Underwood Wearing Stella & Dot on ACM Presents

I heart Carrie Underwood. The country music star is so stylish and sweet — Total girl crush!! And I am over the moon to announce that she was spotted wearing the Stella & Dot Kahlo Bib Necklace over a gray lace dress for her performance and appearance for the “ACM Presents: An All-Star Salute to the Troops” event.

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And I guess good style runs in the veins of Nashville… Because another country music singer was also spotted wearing this fabulous statement necklace — Miranda Lambert! You may have seen a little music video with, oh, just the wonderful country music star Keith Urban for “We Were Us” (it’s received nearly 3 million views!). Check it out below… And then click here to check out the Kahlo Bib Necklace that Miranda Lambert wore in the music video.

Stella & Dot Seen in Recent Press

I spy Stella & Dot! The couture jewelry brand continues to be featured in various magazines, as a celebrity-loved and editor-coveted, affordable accessories line. Check out the latest press from April 2014.

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Better Homes & Gardens recently featured the Stella & Dot Bring It Jewelry Roll in the red cerise color in the April 2014 issue, in the “How to Pack a Suitcase” magazine article. BHG editors loved the pop of bright, fun color (so it’s easy to see in your suitcase) and the price point (just $39!). You can pack several of your travel accessories into this fun, roll-up case for your next getaway. It’s the perfect jewelry travel case!

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The sweet & dainty gold Piper Necklace was just seen in the pages of Family Circle magazine’s April 2014 issue. The small necklace is perfect for everyday and also makes a sweet gift. And it’s only $34!

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Good Housekeeping magazine recently featured the Stella & Dot Sardinia Necklace in its April 2014 issue in a fashion spread. The necklace is a lovely pop of color and the pendant can be removed. It also look terrific paired with other necklaces and chains, as seen on the model from the magazine.

Star Magazine Features Stella & Dot Necklace

Once again, Stella & Dot is in the press and coveted by magazine editors and featured in their editorial pages. In the March 2014 issue of Star magazine (with LeAnn Rimes on the cover), the gold and peach Somervell Necklace was featured in the “Hollywood’s Rocks” style article. The necklace looks terrific layered with the Christina Link Necklace or the Mae Necklace – both of which were designed to be worn together or separately. And the Somervell is also available in gold with clear stones or silver with grey stones.

StarMag-March14

Stella & Dot Flash Sale – 48 Hours Only!

Stella & Dot announced this morning that they are offering a 48-hour flash sale! The sale ends tomorrow, Friday March 29, 2014 at 9:00am PST. Go to my web site at www.stelladot.com/emarkland to shop and take advantage of the sale.

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Black and White Streamers Print – NOW 60% OFF!
Mariposa Print Accessories – NOW 50% OFF!
Red Crazy Hearts Print – NOW 40% OFF!

Stella & Dot scarf available in each print – hurry before they sell out and they are gone for good!
Also available are tech accessories, travel bags, makeup pouch (but we call it a pouf)…
SHOP THE SALE NOW

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CEO/Founder Jessica Herrin Talks About Stella & Dot Updates on Bloomberg TV

Stella & Dot CEO/Founder Jessica Herrin updates us on the latest and greatest with the global accessories company, Stella & Dot. Watch the video on Bloomberg TV. Here are some of the updates:

* Modernizing flexible entrepreneurship, whether you would like to be a side-preneuer” or a full-time sales rep
* Sales reps are called “stylists” because of the high-tech/high-touch philosophy that they offer their customers with individual attention and styling suggestions
* Accessories is a $30 billion dollar business each year! – So much room to thrive and grow!
* Stella & Dot operates like a couture fashion house, utilizing the talents of in-house designers who personally and individually handmake and model each piece.
* High dollar per hour with  higher-than-average trunk show sales and irresistible product
* Celebs and magazine editors continue to LOVE Stella & Dot jewelry and accessories!
* Now in several countries – US, UK, Canada, Ireland, France, Germany — Do you know someone in these countries?
* Stella & Dot Foundation supports several causes, such as partnering with HollyRod in April for Autism Awareness
* Few big investors, so they don’t need to operate like a “big venture business”
* How do they measure success? Payout and impact to their Stylists — Over $200 million was paid out in 2013!
* Revolutionizing and focusing on some basic operations, such as new technology, broader design studio, and in-house shipping warehouse

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To learn more about becoming a Stylist or hosting a casual, easy styling session, contact Erin Markland, Director and Independent Stylist: 949-395-2347 or simply.stylish@yahoo.com

Actress Nikki Reed Seen in Stella & Dot Tia Crossbody Bag

Twilight actress Nikki Reed has been spotted all over Los Angeles carrying Stella & Dot’s best-selling Tia Crossbody Bag in two colors: Cerise (a pretty poppy, orange-red) and black and white mosaic print. The A-list star looks so cute and casual – I love how she wears this bag for every day.

The best selling Stella & Dot purse can be worn three ways: cross body bag, over the shoulder and as a clutch. It also features a zip-around zipper detail that is as cute as it is functional. It expands the bag to create extra space. And just detach the straps to carry it as a fun clutch for evening. What’s more is that the interior lining is an adorable zig zag print. It’s quite possibly the perfect, most functional addition to any woman’s wardrobe.

Get it here: Tia Crossbody Bag in Cerise, Black, and Mosaic Tile.

NikkiReed-TiaCrossbodyBagActress Nikki Reed wearing the Stella & Dot Tia Crossbody Bag in Cerise – just $98!

NikkiReed-tiamosaicActress Nikki Reed wearing the Stella & Dot Tia Crossbody Bag in Mosaic Tile – just $98!

Stella & Dot’s Capsule Collection Pre-Launch

Stella & Dot’s Summer 2014 capsule collection launches next month, but some pieces debuted early. Get ready for shades of blue and turquoise… Perfect for your upcoming spring vacation!

Get these five pieces online at www.stelladot.com/emarkland

http://www.youtube.com/watch?v=bYAxGuVrgko

Screen shot 2014-03-23 at 8.45.55 PMSardinia Bracelet in blue (also available in red) and Aviva Chandelier Earrings.

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Turquoise Rory Necklace from Stella & Dot.
Wear it dressed up or down!

Screen shot 2014-03-23 at 8.48.15 PMCapri Tote and Zippered Pouch in Jeweled Zebra Print from Stella & Dot.

What I Want Now: White and Navy Stripes

There’s just something about them: the clean lines, the nod to nautical nostalgia, the crisp color combo. Stripes are loved and adored by so many, and I’m certainly one of them. I think every girl at one time or another questions the stripe — Does it make me look wide? Can I pull it off? But a good stripe story is similar to that of Goldie Locks. We all must find a stripe that isn’t too big, too little, too bright, too bland… but just right.

Just right, for me, is a about a one-inch width, navy and white in color, and has a classic but flirty attitude.

If you haven’t found your stripe yet… Consider striped accessories first. Because a striped scarf doesn’t make your arse look fat. Yes, it looks good on you. And no, you don’t look like a sailor. Well, maybe a tad…. Actually, you look just right.

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Left to Right: Stella & Dot Navy Stripe ‘How Does She Do It’ Bag; Gap Sateen Stripe Fit & Flare Dress; Stella & Dot Stripe Palm Springs Scarf; Boden USA Navy & Ivory Stripy Tunic.

Screen shot 2014-03-03 at 10.12.33 PMHere is my adorable friend Anna and her coworker rocking some navy & white.
Check out Anna’s style blog Hello Handbag and read her tips on how to wear stripes.

Stella & Dot CEO/Founder Jessica Herrin Coming to SoCal!

I’m so excited to share that Stella & Dot CEO and Founder Jessica Herrin will be in Southern CA for a super fun styling session and meet & greet this month!

Join us on Tuesday, March 18 from 5:30-7:00pm at JW Marriott La Marigot Santa Monica, or on Wednesday, March 19 from 5:30-7pm at the Hyatt Regency La Jolla.

Meet Jessica, learn more about the Stella & Dot opportunity, hear all about spring trends and learn how to accessorize for your body type and style type!

Each guest will receive a FREE piece of jewelry just for attending… Plus we will have lots of giveaways!

Spread the word… Bring a friend or two with you!

Contact Erin for more details or to RSVP to this event & to receive your free swag: simply.stylish@yahoo.com

BYL-SantaMonica

BYL-SanDiego

Stella & Dot in the Press

Stella & Dot has been in the news and in the press this month! Editors and stylists alike love Stella & Dot’s affordable accessories. Check it out!

VanityFair-March2014Stella & Dot was mentioned in the pages of Vanity Fair magazine’s March 2014 issue.

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The floral pastel Fleurette Statement Necklace and the Cheryl Drop Earrings, both from Stella & Dot, was recently featured in a fashion article in People En Espanol, March 2014 issue.

OprahMag-March2014
The latest trend for spring? Citrine yellow. And sweatpants. Yep, wear fitted sweatpants with fun accessories for a flirty but sporty look for spring. The floral citrine Palm Springs Scarf from Stella & Dot was featured in O, the Oprah Magazine in the March 2014 issue, in the “Fancy Sweatpants” fashion article.

Learn More About Becoming a Stella & Dot Stylist – March 2014 Events

Please register to attend one of our casual opportunity sessions to learn more about becoming a Stella & Dot stylist!! Grab a cup of coffee or a glass of wine with me — I can’t wait to meet you!

I’m all over the southwest in March!
Are you in NorCal bay area, San Diego, Los Angeles, Orange County, Phoenix, Scottsdale or Tucson areas?
Come learn more about becoming a rep for Stella & Dot.

Monday, March 3rd – 6:30-8:30pm
Switch Wine Bar in Phoenix, AZ
More info HERE

Tuesday, March 4th – 6:00-8:30pm
Armitage Wine Lounge in Tucson, AZ
More info HERE

Wednesday, March 5th – 12:00pm
Scottsdale, AZ
More info HERE

Monday, March 10th – 11:00am
Newport Beach, CA
More info HERE

Saturday, March 15th – 12:00pm
Concord, CA
More info HERE

Sunday, March 16th – 1:00pm
Geary & 19th Ave, San Francisco, CA
More info HERE

Tuesday, March 18th – 5:00-7:30pm
Meet our CEO/Founder and learn about our opportunity!
Los Angeles area – Santa Monica, CA
More info HERE

Wednesday, March 19th – 5:00-7:30pm
Meet our CEO/Founder and learn about our opportunity!
San Diego Area – La Jolla, CA
More info HERE

become.a.stylist

Style Blogger Sydne Summer Takes Stella & Dot to Fashion Week!

Bejeweled Fashion Week

Original post from Sydne Style, see it HERE

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I’m so excited to announce that I’m partnering with Stella & Dot for Fashion Week! Every day I’m in New York, I’ll be bringing you a new look accessorized with Stella & Dot jewels. Here’s a sneak peek of what I’m packing in my travel jewelry case…

My theme for fashion week this season is a Winter Pop of Color. I’ll be achieving that two ways: One way is through bold dresses and coats. Gold jewelry is the perfect accent for this look.

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While I’m usually drawn to more delicate bracelets, I’m loving Stella & Dot’s new Adelina Cuff ($79). Sparkle is another way to accent bright colors. So you’ll definitely be seeing me stack the new Amelie Sparkle Bracelets ($39) on my wrist.

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The second way of adding a pop of color is with a statement necklace. Stella & Dot’s Linden Necklace ($138) will bring a taste of Spring into any black and white outfit.

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Which pieces are your favorite? I’d love to hear your thoughts as I do my last minute outfit preparations. And make sure to follow my fashion week adventure on Instagram!
@sydnesummer #sydnestylefw

Stella & Dot 48-Hour Flash Sale!

Take a step on the wilder side… Accessorize with a little leopard, zebra or crazy stripe print from Stella & Dot! Take up to 60% off these flash sale items until Saturday, March 1st at 11:59pm PST.

Items may sell out, so don’t wait… These tech accessories, bags and scarves will go quickly!

How To Order:
1.) Go to www.stelladot.com/emarkland
2.) Click on ‘Sale’ tab
3.) Click on ‘Facebook Flash Sale’ on left side
4.) Choose your sale items, add to cart & checkout as usual

-or-

Call me to place your order at 949-395-2347.

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40% OFF Leopard Print iPad & Laptop Covers

iPad Case – Normally $79 - NOW $47.40
Mini iPad Case – Normally $59 - NOW $35.40
Laptop Case – Normally $39 - NOW $23.40

50% OFF Painted Zebra Print Handbags & Scarf
Best-Selling HDSDI Bag - Normally $89 - NOW $44.50
Getaway Bag - Normally $138 - NOW $69
Union Square Scarf – Normally $59 - NOW $29.50

60% OFF Crazy Stripe Print Tech & Organizing Accessories
Chelsea Tech Wallet Normally $59 - NOW $23.60
Hang On Organizer Tote - Normally $39 - NOW $15.60
iPhone Case - Normally $29 - NOW $11.60

Pssst…. Tricks of the trade…
* It’s made as a travel bag ( and it IS excellent for that!), but teachers and realtors love the Getaway Tote Bag  for shlepping paperwork from home to office/school – brilliant! Unzips to expand.
* Are you traveling soon? Know a current or soon-to-be college student? The Hang On is great for the dorms bathrooms and  the HDSDI is a stylish book bag turned weekend tote.
* Cold office? Wrap up in a fashion-forward zebra print scarf!
* Always losing your wallet in your big ol’ bag? The crazy stripe print is bright, colorful and fun… You can see it in any deep cavernous tote. (Same with the iPhone case – easy to spot against a dark fabric!)

LA Times: Stella & Dot Founder Saw a Way to Dress Up Direct Sales

This article is originally from the LA Times – see it HERE.

Stella & Dot founder saw a way to dress up direct sales

Jessica Herrin, founder of fashion accessories e-commerce company Stella & Dot, was inspired by a Mary Kay convention but decided to give the business model a tech-infused, youthful twist.

Profile: Jessica Herrin, founder and CEO of Stella & Dot

The gig: Jessica Herrin is founder and chief executive of Stella & Dot, a fast-growing company that sells fashion jewelry, handbags and other accessories online and via direct sales.

Stella & Dot salespeople, called stylists, pay a minimum of $199 for a starter kit and sell the company’s merchandise at in-home trunk show parties; they also earn money from purchases made on the brand’s website and mobile app. The San Bruno, Calif., company has 370 employees and more than 18,000 active stylists in five countries. Revenue last year was $220 million.

Personal: Herrin lives in Hillsborough, Calif., with her husband, Chad, and their two daughters, 10-year-old Charlie and 7-year-old Tatum.

Education: She earned a bachelor’s degree in economics from Stanford University but dropped out of Stanford’s MBA program after a year to co-create a gift registry and wedding content website called Della & James. The company would go on to become WeddingChannel.com, which was later sold to wedding and family planning website TheKnot.com.

First job: Herrin, 41, grew up in Glendale and got a job serving ice cream at a local Baskin-Robbins when she was 15. As a teenager, she also worked at Haagen-Dazs, Baby Gap, Newport Surf, Chuy’s and Islands to help pay for college.

Career change: After graduating from Stanford, Herrin was set to become an investment banker at J.P. Morgan and had an apartment lined up in Manhattan. But on a whim she took a job interview at a software start-up in Austin, Texas, and decided to pursue what she called “a less certain path.”

Got the idea: In 2001, Herrin happened upon a Mary Kay direct-sales convention while she was on a business trip in Dallas.

She says she noticed how excited the women were to be selling cosmetics and running their own businesses, but she felt direct sales entrepreneurship needed a tech-infused, youthful upgrade that Mary Kay and other brands lacked.

“I didn’t resonate with that sales model. I thought of it as something for my grandmother,” she said. “It didn’t seem very modern. Not that there’s anything wrong with it, but it didn’t appeal to me or, I thought, any of the women of my generation.”

Double duty: Soon after, Herrin, who was working in the global e-commerce group at Dell, began dabbling with the idea of starting her own direct-sales company. Jewelry seemed easy to sell straight to consumers, and she recognized a hole in the market for mid-priced accessories.

She went to jewelry-making classes and bead shows, and spent her nights and weekends designing necklaces, earrings and bracelets from her Austin living room. She bootstrapped the start-up, which she called Luxe Jewels, and quit Dell in 2004 to work on the business full time.

Working mother: Although she did her first trunk shows when she was pregnant with her first daughter, Herrin decided to wait until the time was right for her family before going all-in with Luxe Jewels.

“I didn’t try to go for hyper-growth in the business in the early years,” she said. “I paced it around the birth of my newborn and then my second child, and only after I was done nursing my second baby and I could travel did I ratchet it up.”

How it works: A customer hosts a trunk show in her home and invites her friends over. A Stella & Dot stylist brings over sample products for the women to try on and takes merchandise orders, earning a 30% commission. The host of the party receives free product credit and other perks.

Herrin said stylists typically earn $250 to $300 per trunk show. Most stylists are women who sell Stella & Dot products part time and make an average of $2,400 a year.

Stella & Dot designs and manufactures all of its products. Half of the jewelry is priced at less than $50.

First big purchase: After Herrin left WeddingChannel.com, she and her husband took three months to see the world, traveling to such places as Thailand, Croatia and Egypt. She also paid off her student loans.

What’s in a name: Herrin and Chief Creative Officer Blythe Harris decided to change the name of the company from Luxe Jewels to Stella & Dot in honor of their grandmothers.

“We wanted a name that really spoke to the spirit of the business, which is — it’s a company inspired by and created for strong women,” she said.

By LA Times writer Andrea Chang
andrea.chang@latimes.com
Twitter: @byandreachang

Are you interested in becoming a Stylist or learning more about Stella & Dot? Contact Director Erin Markland for more info: 949-395-2347 or simply.stylish@yahoo.com


Stella & Dot Jewelry Makes the Perfect Valentine’s Gift

Treat the woman in your life to something special this Valentine’s Day. And I don’t mean typical diamond jewelry. While diamonds and precious stones are always appreciated, it’s also a little predictable. Give her something delicate & dainty, or fun & flirty, or personalized just for her. She will be impressed with your gift giving skills… And impressed with the quality of jewelry from Stella & Dot!

Great & affordable Valentine’s Day gift ideas from Stella & Dot jewelry:

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Left to right from top: On the Mark Arrow Necklace (also available in silver), Love Always Necklace, Ever After Heart Necklace (also available in silver), Amour Sparkle Necklace, Love Necklace, Interlock Heart Necklace, Together Forever Circle Necklace, Etoile Sparkle Necklace–All necklaces from Stella & Dot, are sterling silver or pure bronze, and range in price from only $49 to $69.

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Shop for Valentine’s Day gifts, or for any occasion, with Stella & Dot. Jewelry always makes for a perfect gift for birthdays, holidays and “just because.” Just pair with flowers or make her dinner, and you’re set!

More Valentine’s Day gift options…

Personalized Charm Necklace is the Perfect Gift!

10 Jewelry Gift Ideas

The Bachelor’s Catherine Giudici Wearing Stella & Dot Jewelry

Who watched Sean and Catherine’s wedding last night? I thought it was so cute and adorable. Catherine continually wears her Stella & Dot jewels (along with Bachelor’s Molly Mesnick, seen HERE) on the red carpet. I love her sassy outfits… She’s classy and ladylike but infuses a little sex appeal into everything.

Screen shot 2014-01-27 at 10.28.38 AMThe Bachelor’s Catherine Giudici and Sean Lowe at an ABC red carpet event. Catherine is wearing the genuine green jade Serenity Drop Earrings from Stella & Dot jewelry with her hot leopard print dress. Also check out the matching jade bracelet.

Screen shot 2014-01-27 at 10.28.15 AMCatherine Giudici and Sean Lowe on GMA promoting their Bachelor wedding episode on ABC. Catherine is wearing a cute grey dress with the red Sardinhia Pendant Necklace from Stella & Dot jewelry. (Pssst – the red pendant is removable, so it’s two necklaces in one!)

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Stella & Dot Gold Lace Cuff in Better Homes & Gardens

One of Stella & Dot’s best-selling pieces has a fabulous story behind it: Stella & Dot jewelry designer Blythe Harris molded the Chantilly Lace Cuff Bracelet & Earrings from a piece of lace material that she found from her grandfather’s late lace factory from the turn of the century.

The press loves the story and the design, too! The gold lace bracelet was recently featured in February 2014 issue of Better Homes & Gardens in their “Ace of Lace” fashion article as a perfect lace accessory for spring. Be sure to check out the matching earrings too!

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Stella & Dot’s Chantilly Lace Cuff Worn by Kristin Cavallari

Lace Cuff Featured in Fitness Magazine

Bachelorette’s Molly & Peyton Wearing Stella & Dot Jewelry

Molly Mesnick and Peyton Wright both were spotted wearing Stella & Dot necklaces in a recent ABC News article about Bachelor and Bachelorette relationships.

Screen shot 2014-01-26 at 8.59.54 PMMolly Mesnick wearing a retired statement necklace from Stella & Dot (sorry – no longer available!)

Screen shot 2014-01-26 at 9.04.17 PMPeyton Wright wearing the white Fiona Bib Necklace from Stella & Dot.

Here’s a snippet of the article…..

Bachelor” star Sean Lowe is set to wed Catherine Giudici on Sunday night, but they’re not the only ones who found love on the ABC reality show. Fans of the series know that some of the relationships from the show have been lasting, but others fell in love off-camera. For example, Jason Mesnick originally gave his final rose to Melissa Rycroft, but later changed his mind, and professed his devotion to Molly. (They said “I do” in 2010, and now have a daughter.) The crazy thing is, they’re not alone. Meet the “Bachelor” and “Bachelorette” contestants who didn’t find lasting love during their seasons of the show, but met their match in their fellow reality TV stars once cameras stopped rolling. >> Read it all HERE.

Molly Mesnick Wears Stella & Dot on “The Bachelor Love Stories”

One of the love stories that has lasted through the Bachelor microscope is Molly & Jason Mesnick  — oh wait, only after Jason changed his mind and chose Molly as his second choice. But… Anyway… Jason was the season 13 bachelor on ABC’s hit show, and they were recently featured in “Bachelor Love Stories” on Sunday, January 19, 2013 on ABC. And what’s more? Molly Mesnick was spotted wearing some Stella & Dot fashion! The Bachelor and Stella – go hand in hand, of course.

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Molly Mesnick wearing the gold “feathery wing” Pegasus Necklace (above) and the black, white & blue Midnight Bloom Scarf (below) from Stella & Dot.
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Also spotted on the Bachelor Love Stories? Molly Mesnick was seen pushing the stroller with the orange-poppy colored Madison Tech Tote Bag from Stella & Dot. It’s the perfect bag for the girl on the go: enough room for an iPad and/or laptop, tons of pockets and a printed inside lining so you can actually see what’s inside.
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Learn More About Becoming a Stella & Dot Stylist — January 2014 Events

If you are in the Southern CA areas in January 2014, please register to attend one of our casual opportunity sessions to learn more about becoming a Stella & Dot stylist!! I’ll be in LA and OC, so please stop by for coffee or a glass of wine — I can’t wait to meet you!


Are you in NorCal, Los Angeles or Orange County areas?
Come learn more about becoming a rep for Stella & Dot.

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Bay Area Opportunity Event
Burlingame, CA – Wednesday, January 8th
More details HERE.

Spring Line Launch & Opportunity Event
VIEW THE BRAND NEW JEWELRY COLLECTION!!
Tustin, CA – Monday, January 13th
More details HERE.

Stella & Dot Jewelry Featured in Lucky and Glamour Magazines

Stella & Dot’s gold Paloma Stacked Rings were recently featured in the January 2014 issue of Glamour magazine with Claire Danes on the cover. The magazine suggested the gold rings for a simplistic work outfit. Get them HERE for just $49. Also available in silver.

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Also in seen in the press pages is the silver Rhea Bangles from Stella & Dot. The bracelets were featured in a fashion spread in the December 2013/January 2014 issue of Lucky with cover girl Keri Washington. The bangles come is a set of three, and are also available in gold and rose gold.

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Stella Steal: Sommervell Necklace & Christina Gold Link Bracelet

These two pieces are perfect holiday accessories to dress up any dress or work blazer. It’s the perfect amount of gild and glam and it’s a favorite combo of mine! Get this look for less (half the price!) with Stella & Dot jewelry.
J. Crew has these two pieces for the holidays. They are great pieces and great quality… But Stella & Dot’s Sommervell Necklace and Christina Gold Link Bracelet (bottom pics) are half the price and the same great quality. Plus, we have a delight guarantee at Stella & Dot on all our accessories!

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Jessica Herrin of Stella & Dot Talks About Remaking Direct Sales for the Digital Age


Jessica Herrin of Stella & Dot on Remaking Direct Sales for the Digital Age

 

This article is originally from Business of Fashion, read it HERE.

In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of some of fashion’s most dynamic entrepreneurs, BoF speaks with Jessica Herrin, founder and chief executive of “social selling” jewellery and accessories company Stella & Dot.


Jessica Herrin | Source: Courtesy

SAN BRUNO, United States — The words “direct selling” have long been associated with Tupperware parties and Avon ladies. But that’s not quite what Jessica Herrin had in mind when the Stanford business school dropout and co-founder of WeddingChannel.com started Stella & Dot, a direct sales company reimagined for the age of e-commerce and social media that enlists thousands of women (and a few men) to sell its chic but affordable jewellery and accessories to their network of friends and acquaintances via in-home trunk shows and personalised websites.

In 2011, Stella & Dot attracted $37 million from famed Silicon Valley venture firm Sequoia Capital. The transaction valued the company at $370 million, no doubt a reflection of the firm’s belief in both Herrin’s personal drive and the growing opportunity in direct sales, created by the sluggish economy, in which more and more people are looking for ways to supplement their incomes; the rise of social media, which enables people to more easily maintain a far greater number of “weak ties,” significantly extending their reach; and the rise of tablet computers, which can display limitless inventory, take credit card payment directly and run easy-to-use enterprise resource planning (ERP), customer relationship management (CRM) and sales force automation (SFA) software, dramatically improving a seller’s productivity.

According to market sources, in 2012, Stella & Dot surpassed $200 million in annual revenue and, as of June 2013, has paid out a total of over $150 million in commissions to its army of approximately 14,000 active sellers, who the company playfully calls “stylists.”

BoF spoke to Jessica Herrin about the genesis of Stella & Dot, empowering women entrepreneurs and reinventing direct sales for the digital age.

BoF: Let’s go back to the beginning. What were you doing before Stella & Dot?

JH: I grew up in LA, then went to Stanford undergrad to study economics. It’s a magical place that breeds entrepreneurship, probably because it’s rooted in Silicon Valley. But when I finished college, I had a massive amount of debt, so I thought I had to go to Wall Street and take up investment banking or consulting. I actually had an investment banking job all lined up, but on a lark my friend saw this ad in the student paper that said, “Get $1,000 if you refer a friend” to work at this software start-up, and submitted my resume!

I never thought I would do it, but I did the interview anyway and it really changed the trajectory of my career. It was this enterprise software company called Trilogy that was so not sexy and based in Austin, Texas, but it ended up being a phenomenal growth experience and ultimately led me back to Stanford for business school, which I left a year early to start the business that would become Wedding Channel. At the start-up in Austin, I was aggregating price and availability for computer parts and Wedding Channel is really just aggregating price and availability for wedding guests who want to buy a gift, so it’s the same technical approach for a completely different market, one that was ripe for disruption back in 1999.

BoF: Why did you decide to found Stella & Dot?

JH: Wedding Channel was a great experience for me. It was a commercially successful company and was great for the four years that I was there. But I realised that, ultimately, I didn’t want to dedicate my life to the wedding business. Plus, all these women would reach out to me and say: “I want to be an entrepreneur, what’s your advice?” And I remember thinking to myself, “I honestly can’t recommend what I’m doing right now, because I work all the time.” I had just gotten married and I was thinking about becoming a mother, but I was dedicated, day and night, to this business. I realised, I wasn’t running the business, the business was running me.

Around that time, very fortuitously, I went to a conference about the women who pioneered the work-from-home model and I was so intrigued, because I knew it was such an important chapter in the story of women in the workforce. You know, when people think of the most disruptive thing to have changed the economy, they often think of the Internet, but I think it’s the role of women in the workforce. So, I thought to myself, “We haven’t changed the old role for women in society, which is having babies. That’s never going to change. So, we need more ebb and flow. We need to be able to let women seize the opportunity and be whatever we want to be professionally and still be happy [in terms of family life].”

Creating Stella & Dot was not just about going into jewellery and accessories. It was about creating an entrepreneurial platform for women — and then marrying that with my love of design and fashion.

BoF: What was the opportunity you saw in direct sales?

JH: When I looked at what was going on in the realm of home-based business opportunities for women, it felt like the 1950s — not remotely geared for the modern woman or today’s digital world. Nobody was using e-commerce, and certainly not social or mobile. The idea of being flexible, yes. The idea of a community of women, yes. The idea of personal service, yes. But everything else felt antiquated. So, we decided to start with a blank piece of paper and asked ourselves, “How can technology improve that experience?”

BoF: You prefer the term “social selling” to direct sales. What’s the difference?

Social selling is flexible entrepreneurship reinvented for the modern woman that leverages technology like tablets and social commerce. Our stylists, when they sign up and buy a starter kit, get their own website in a couple of clicks. They also get access to a virtual business centre, where they can get online training, as well as access to a community platform where they can get support from people nearby. We also use game mechanics: there are trackers for things like time management and they get badges when they do activities that help them grow their businesses. One of the most revolutionary things we just introduced is our new iPad app for stylists that we call Dottie, which we found raised their earnings by 20 percent because it enabled them to show the product in this really amazing way, supported by video, gives them tips on how to finish the look, and suggests other products that their customers will love.

BoF: What made you think the jewellery market was ripe for this approach?

JH: First of all, accessories are so critical to a woman’s style and they’re simple; they always fit and flatter. I often joke that from the beginning of time, if men had animals, then women had jewellery made from the bones. Specifically, we thought there was a very big opportunity in mid-market accessories. There’s was a lot on the high end and a lot on the low end, but not a lot in between. So, we felt there was an opportunity to create an affordable luxury line, with amazing design and amazing quality.

Plus, the traditional retail environment for buying accessories was not great. At traditional department stores, all the jewellery is locked up in glass cases, otherwise it would walk out of the door. So women don’t have the chance to pick it up, play with it and touch it, the way they do with apparel. There’s this barrier.

As for social selling, accessories are things that people can easily see when a stylist is wearing them. So a stylist is naturally going to be able to sell her jewellery on the go. She’s walking around with our jewellery and people are going to compliment her on it. It’s easy to have it naturally come up in conversation, because it’s a very public, visible, beautiful product. Many of our stylists have full-time jobs outside the home, or they’re busy working as a mother. But when they’re going about their day, people are going to see their jewellery.

BoF: That makes perfect sense. Jewellery is inherently social to begin with.

JH: Right. It’s shiny, women love it and immediately it’s, “Ooh I love your earrings” and they get a compliment on it.

BoF: What are the economic terms for the stylists?

JH: So you sign up for $199 and you get $350 in free accessories to kick-start your business. I wanted to de-risk entrepreneurship. I knew that what’s usually most daunting for would-be entrepreneurs is the capital you need to start a business. So, I wanted to make this easy. There’s not a lot of barriers to entry. Then, they sell as much or as little as they want. But every time they sell, they earn 25 percent commission. It’s an “effort in, results out” kind of business.

BoF: How much does an average seller earn in a year?

JH: There’s a really wide range. Most of our stylists are part-time; this is a business designed to be seasonal and part-time. So, we have teachers that only do it during vacation and holidays. And we have lawyers that only do it when they’re not busy. Many people will sell a couple of hundred dollars a month, because they’re only working five hours a week. That’s about 80 percent of our sales force. Our top earners will earn $10,000 a month, but that’s a very small percentage of people who actually want to do this full time. In the US, where we’ve been operating the longest, our top earner brought in $1.3 million last year and so there’s amazing earning potential. But I always want people to know that it’s an “effort in, results out” business. The people that are earning a lot, they have teams of other stylists working for them and they earn a percentage of those sales.

BoF: So-called multi-level marketing companies have attracted a fair amount of criticism over the years. How is Stella & Dot different?

JH: When people think of these pyramid schemes, that’s because there are indeed companies out there who have a model that’s not straightforward. It’s really a wholesale buying club, where so-called sellers aren’t really selling at all. They’re buying at a discount and selling to other people at a discount. Stella & Dot isn’t remotely like that. Our sellers don’t carry inventory, they don’t get commissions on personal purchases of accessories, and we don’t market this as something that you’re supposed to be selling, but you’re actually buying. We do a tremendous amount of training for our stylists. And I always tell them, listen, it takes work. It only works when you do. There’s no oceanside property in Arizona.

BoF: You bootstrapped the company for three years before taking on Mike Lohner as chairman, Blythe Harris as head designer, and sales guru Danielle Redner. How did you know it was the right moment to expand the team and grow the business?

JH: In the beginning, I had another full-time job, I was pregnant, I worked nights and weekends. Then I went to Doug MacKenzie [Wedding Channel’s first investor, when he was at Kleiner Perkins Caufield & Byers] and said, “Listen, I just had a baby, I’m going to have another one, I don’t know exactly what this is going to be but it’s going to be big and I’m going to make it happen over time. Right now, this is a lifestyle business for me, meaning that I’m a mom working, not a working mom, and that part is going to come first. But one day, I’m going to make something of it, do you want to be a part of this and do this?” Luckily, he was crazy enough to say yes.

The trajectory really changed when I stopped breastfeeding my last child. The business was growing rapidly, but I waited until 2006 to say, “Okay now I’m ready to bring on the talent I need to really ratchet things up.” I went back to my one investor [Doug MacKenzie] and I said, “Okay we’re ready, now it’s time to go find someone who will take this to the next level in terms of design and who really knows everything about home-based businesses. So I brought on Mike [as chairman], then Danielle [as VP of training], then Blythe [as chief creative officer].

BoF: Staging in-home trunk shows enables you to have really intimate interactions with your customers, which I imagine results in extremely valuable insights. How are you gathering and leveraging these insights? Do they inform design?

JH: 100 percent. First of all, we’re in her living room, chatting about her life! People are talking about their marriages, as much as they’re talking about accessories. And as much as we’re fashion accessories designers, we’re also data geeks and we live in Silicon Valley. We use our iPad app to capture a lot of data and do excellent CRM. We’re capturing birthdays and wishlists and all of that is being used generate product recommendations for our stylists, so that we know they’re going to have the best products on their tables. Then, we have regular feedback from our stylists themselves; we’re constantly listening to what they want from us. We even bring stylists into the design studio and give them sticky notes and they look at the product and say “love it” or “lose it.” I also do trunk shows all the time, which informs our assortment.

BoF: Why did you decide to expand from jewellery into bags, wallets, scarves and tech accessories?

JH: Our customers have been asking us for other things for a while. Plus, when you broaden beyond jewellery, you double your market size.

BoF: What have the results been? In 2012, you broke $200 million. Where are you now?

JH: We don’t share revenue figures, but we are doing very healthy double-digit growth. And we’re continuing to have amazing success as a company. In Europe, we are in the UK, Germany and France, and it’s been remarkable; we’re growing at over 100 percent.

BoF: Where do you see Stella & Dot in 3 to 5 years?

JH: A global, billion-dollar, multi-brand, multi-category company that changes the lives of women around the world by providing the right opportunities for them to pursue their passions and succeed as entrepreneurs in a flexible way that works for them.

BoF: When you say changing lives, how are you measuring that?

JH: I would be very happy if we had over 100,000 people getting incremental value in their lives from Stella & Dot. It’s really remarkable when you meet people and you recognise what it’s doing for them. We have people for whom this is taking care of the mortgage or a percent of their bills. There are also people who are stay at home moms and they feel like this is the only money they have that they can spend 100 percent their own discretion and without guilt.

I think it would be crushing if I had to ask my husband whether or not I could buy something. How could you want to live that way? I am as passionate about providing a woman with that $300 as I am about providing her with $300,000, which is what some of our top sellers make.

For me, it’s about providing incremental joy in their lives because they have their own money to spend. I really don’t quantify our success in terms of how much revenue the company generates. Our story isn’t a corporate story, it’s the sum of the success of our stylists. And we can be best measured on how many of those people we are making successful.

BoF: Last question. What about your exit?

JH: My exit is going to be an oxygen tank and a stretcher [laughs]! I just want to get really old and one day fall over a trunk show table and die.

Stella & Dot Gold Lace Cuff in Country Living Magazine as a Great Gift Option

The editors of Country Living magazine love the Stella & Dot gold lace cuff so much, that they featured it in their gift ideas section in the December 2013/January 2014 issue. The lovely gold cuff bracelet was inspired by a piece of vintage lace from our jewelry designer’s grandfather’s lace factory in the turn of the century. See the equally gorgeous matching earrings HERE. Wear them both with last years LBD and you’ll be the hottest girl at the holiday party.

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10 Jewelry Gift Ideas

Jewelry is a go-to gift for many people during the holiday season and for good reason: it’s shiny, bright and sparkly. Exactly what every girl loves! But we have enough diamond heart pendants and sterling silver link bracelets…. So, this holiday, step out of the (jewelry) box and gift some unexpected–yet beautiful–gold, silver, hematite or rose gold pieces. No matter who the recipient–whether it’s mom, grandma, sister, best friend, girlfriend or wife–she will be delighted.

1.) Classic with a Twist
Tiffany Infinity Pendant in rose gold RUBEDO metal
This classic infinity pendant symbolizes unity, but the rose gold double chain makes it unique. And the little blue box that it comes makes it extra special. Perfect gift for: girlfriend, wife, sister
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2.) Personal and Delicate
Maya Brenner 14kt Gold LOVE Bracelet
Include her initials, or create any word up to 4 letters – comes in 14kt yellow, rose or white gold.
Perfect gift idea for: friend, sister
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3.) Say It With Charm
Stella & Dot Personalized Charm Necklace
Create your very own gift by choosing a sterling silver or Italian bronze gold initial, birthstone, symbol, or word that is sure to charm any recipient. Perfect gift for: Anyone! Mom, grandma, friend, sister, wife… you name it!
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4.) What’s Code for “Cool?”
Morse Code Silk Monogram Bracelet
Who uses morse code anymore? You do! Choose from 8 different colors and customize it with 1-, 2-, or 3-letters of your choice. Perfect to give to a newlywed with her new last name. Perfect gift idea for: Friend, sister
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5.) A Little Cheer for the Ear
Stella & Dot Serenity Stone Gemstone Earrings
Less than $50, colorful semi-precious stones, and 8 different colors & sizes. What more could you want?
Perfect gift idea for: mom, friend, sister, wife
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6.) Poppin’ Bottles, Figuratively
Kate Spade Pop Fizz Stud Earrings
12kt gold plated stud earrings are fun when they have the words “pop” and “fizz.” Pair with a bottle of champagne and you’ve got yourself a cheeky, unexpected gift! Perfect gift idea for: sister, friend, hostess
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7.) A Little Lace Story
Stella & Dot Chantilly Lace Cuff & Earrings
These are best-sellers for a reason: jewelry designer Blythe Harris made a mold out of a piece of lace from her grandfather’s turn-of-the-century lace factory. She then made these beautiful jewelry pieces out of the lace mold. Who wouldn’t want some gilded lace from the 1900s? Perfect gift for: Anyone! Wife, mom, sister, friend.
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8.) Make A Statement
Stella & Dot Pegasus Necklace & Femme Fatale Necklace
Every woman wants a “wow” statement piece, but usually doesn’t treat herself. So give her a surprise treat under the tree this holiday season and wrap up a gorgeous, hand-woven, handmade statement necklace from Stella & Dot. Perfect gift for: wife, girlfriend, sister
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9.) Jewelry Worthy of Game Day
Cathryn Ann Designs Game Day Sports Team Tassel Bracelet
Ravens fan? Never miss a Celtics game? USC alum? Finally some team gear that’s totally cute! Wear your colors proudly with this adorable tassel bracelet. Psst, guys, this is a great way to include your clueless girlfriend in your sports lifestyle – just don’t forget to explain the rules without rolling eyes & keep a freshy in her hand at all times. Perfect gift for: girlfrend, friend, sports enthusiast
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10.) Start ‘Em Young
Stella & Dot Little Girls Jewelry Sets
Don’t forget some sparkly baubles for your granddaughter, niece, goddaughter, etc. A little sparkle on a pink chain, or a trio set of butterfly & heart earrings, would make any girl squeal with delight. Buy any 3 for $55.
Perfect gift for: granddaughter, niece, little girls
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Stella & Dot “Poufs” Make Perfect Holiday Gifts

Call it what you will — cosmetic bag, pouch, sack, zip-up — but accessories brand Stella & Dot calls it a POUF. And it makes for the perfect gift this holiday season.

Stella & Dot’s handy, dandy pouf comes in ten different colors and prints, with the words “Hey there beautiful” inscribed on the inside lining, which is as equally adorable and fun as the pouf itself.

The pouf may be small but it packs a punch. I use the leopard pouf to hold all my travel toiletries. The striped one goes with me everywhere, holding extra hair clips, chapstick, tampons, face powder, a pack of almonds, a Luna protein bar, a couple ballpoint pens, mini hairspray, and some other odds and ends. I always feel prepared when I have my pouf with me!

Give a POUF this holiday season and stuff it with fun goodies, personalized just for the recipient. Here are some gift giving ideas…

FOR GIRLS:
Pink ribbon pouf packed with Disney princess lip balm, Stella & Dot stud earring trio, pink nail polish & nail file
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FOR TEACHER:
Essentials such as cough drops, hand sanitizer, Chapstick, mini hairspray, mini mascara & chocolate
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FOR THE GIRL ON THE GO:
Help her easily go from desk to cocktails: mini makeup essentials, hairspray, breath mints, and a chic hair tie
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FOR THE WORLD TRAVELER:
Colorful pouf packed with eye drops, facial wipes, Emergen-C packets, mini makeup, Evian face mist & travel candle
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Stella & Dot Statement Necklace in InStyle Magazine’s December 2013 Holiday Issue

Stella & Dot’s new holiday jewelry collection is getting a lot of attention and its been recently featured in the December 2013 issue of InStyle magazine with lovely “Hunger Games: Catching Fire” star Jennifer Lawrence on the cover. The bejeweled Zora Necklace from Stella & Dot was featured as the perfect party necklace for the upcoming holiday season. I coudn’t agree more — pair it with last year’s LBD and your trusty pair of heels, and you’ll look smoldering.

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