I love Lisa Rinna and her realness – how about you? Love her potty mouth and her candidness…. Her housewives and friends may wear “big f***ing diamonds,” but they also wear Stella & Dot jewelry… Am I right?!?! :)
The soap opera star hosted a fundraiser trunk show in this week’s episode of Bravo’s hit TV show The Real Housewives of Beverly Hills. [Bravo, RHOBV, aired on Tuesday 27, 2015]. All proceeds from the trunk show benefited the Noreen Fraser Foundation. Each October, during Breast Cancer Awareness Month, Stella & Dot donates money from the sales of a few select pieces to NFF (can you tell that this show is taped a while back, eh? Haha). But it was so fun to watch our fabulous company on TV… Although I didn’t love the Brandi drama (but does it ever end?).
Ok, ladies — Let’s talk The Bachelor! Who else loooooves Chris?!? Is he the cutest thing, or what? I’m smitten (shh! don’t tell my boyfriend!).
Well, needless to say, I am not the only one. I personally think Kaitlyn is a front runner. I like her laugh and her easy going personality, she seems to roll with the punches. I might want to meet her in real life and roll around Costco with her in a blow-up ball. Hehe. Annnnd I may also want to style her in more Stella & Dot jewelry. I mean, COME ON, she already wears it so well!
See her below wearing the turquoise Rory Necklace from Stella & Dot. It looks so FAB paired with a cherry red blouse. I love it!
The other ladies of The Bachelor have also been spotted wearing Stella & Dot jewelry throughout the episodes. Here’s a peek….
A lot of the other girls were also spotted wearing some Stella & Dot statement necklace throughout the show. [ABC, The Bachelor, aired January 19, 2015].
As Seen on The Bachelor…
Mackenzie (bottom middle) – Wearing the pink, orange & gold Pop Geo Pendant from Stella & Dot Mackenzie (bottom right) – Wearing the grey and mint stone Livvy Statement Necklace Becca (top left) – Wearing the silver & grey stone Somervell Necklace (also comes in rose gold & gold) Jillian (top right) – Wearing the Cassady Collar Necklace from Stella & Dot Samantha (bottom left) – Wearing the silver, grey and pink stone Callie Necklace from Stella & Dot
It’s a new year – and everyone loves Stella & Dot! This month alone, Stella & Dot has already been featured in several magazines. Take a look!
The red Sardinia Earrings were featured in the January 2015 issue of Woman’s World magazine. The earrings are 3-in-1 and can be worn as a long and mid-length chandelier, as well as a stud earring.
The Stella & Dot gold Engravable Bar Cuff was featured in the Jnauary 2015 issue of People StyleWatch. What would you engrave? Coordinates, initials, wedding or birth date, a favorite word or phrase? The possibilities are endless!
Stella & Dot’s new Engravable Heart Charm and Delicate Chain (both items available in gold and silver) were both featured in the “Hearts of Gold” editorial article in the January 2015 issue of Glamour magazine, with the fab Allison Williams on the cover.
Brand new for Spring! The Rebel Cluster Pendant (also available in silver) was highlighted in the January 2015 issue of InStyle magazine with cover girl Jennifer Aniston. The magazine touts the necklace as a no-brainer way to layer delicate necklaces for every day.
Kelly Ripa has been spotted wearing Stella & Dot jewelry several times on her hit morning show Live With Kelly & Michael. Get Kelly’s look from this morning’s episode [Wednesday, January 21, 2015] with the Stella & Dot Engravable Gold Locket (also available in silver) for just $89, which includes the engraving. Get a long link chain in either silver or gold for just $49, also from Stella & Dot, to complete the look.
I love seeing Stella & Dot accessories on TV! As you may know, our jewelry has been spotted on countless celebs for many years now… But it’s not every day that we see a trunk show and style session being shown on TV for everyone to see!
My friend and fellow Director for Stella & Dot, Ali Spuck McNeely, recently did a fundraiser trunk show with Lisa Rinna, as seen on Bravo’s Real Housewives of Beverly Hills. [RHWBV, aired on Tuesday, January 13, 2015]
Lisa Rinna tries on the colorful Fanella Necklace from Stella & Dot, below. Do you see how she layered it with one delicate strand from the before-mentioned Pave Chavron Necklace? So cute!
Brandi Glanville was also seen wearing the layered Aria Pendant Necklace on the same episode (shown below) — a fabulous boho chic layerling piece featuring Italian-inspired gold chains and semi-precious quartz stones! The short and long pieces come together for just $98! Shop it HERE.
Interested in having your own Stella & Dot fundraiser event or in-home trunk show?
Contact Erin for more info: Simply.Stylish@yahoo.com.
Or read more about it HERE.
Stella & Dot founder and CEO Jessica Herrin was recently featured as the “Mystery Millionaire” on the afternoon talk show The Steve Harvey Show on Thursday, January 8, 2015. Jessica talks about how she turned women’s love for accessories into a multi-million dollar business which empowers women to create the lives they want through a new social selling channel with the Stella & Dot brand.
Did you know that Stella & Dot paid out 240 million dollars to its Stylists? This month, Stella & Dot is offering the best sign-up special ever: receive an extra $100 in jewelry and the chance to earn your start-up costs back when you join!
Watch our CEO Jessica Herrin share our amazing flexible entrepreneurship opportunity on the Steve Harvey Show & get ready to start the next chapter of your life – click HERE for more info.
Click HERE or click the above pic to watch the clip.
Stella & Dot’s Black Friday deals have started early! Take advantage of an extra 25% off all sale and clearance items. Plus, lots of items were recently added to the sale section! Many gift giving ideas for the women in your life, from mom to wife to girlfriend to office mate. Many jewelry & accessories are less than $50 and many others are less than $25!
The best layering necklace for any one on your gift list, from your mom to your babysitter to your cousin. also makes a fabulous teacher gift! The Demi Layering Necklace is available in silver or gold – while supplies last! Wear it short or long.
Go ahead….Cross off a few people on your gift list.
FOX is rolling out a new TV series Gotham, and Will Smith’s actress wife, Jada Pinkett Smith, is casted to play Penguin’s boss, Fish Mooney. Her red short hair and bold ensembles really showcase her character’s qualities. They pretty much portray her as being a badass boss. And it’s awesome.
Jada’s character Fish Mooney was recently spotted wearing the gold Pegasus Necklace from Stella & Dot on a recent episode of Gotham. The statement necklace features an intricate big of hand sewn feathers on to silk organza, so it’s lightweight and surprisingly easy to wear. [Fox TV show Gotham, Season 1, Episode 2; Monday, September 29, 2014]
Some found drama, while others found love. Sigh. The finale of Bachelor in Paradise was a little underwhelming for me, buuut…. I like it that way. It means that the show was a little more ‘reality’ than ‘tv’ and that’s fine by me. I liked that the previous (and successful) Bachelor and Bachelorette couples made an appearance on the finale to give some love and relationship advice – very cute.
Oh, and speaking of cute. Did you see Molly Mesnick on the finale? Side braid, red lips and light blue halter dress? Umm, hi! Molly looked gorgeous! And to top it all off, she wore the Elodie Statement Necklace from Stella & Dot – a smashing combo of silver with yellow-lime and blue stones. A true stunner. Just like Molly!
New anchor Natalie Morales was spotted wearing Stella & Dot jewelry again on camera on the NBC morning talk show The Today Show. She wore the edgy Cassady Collar Necklace from Stella & Dot, but paired it with a soft pink blouse to soften it a bit. I love this combo. The statement necklace is very versatile because it has both silver and gold metals, so it goes with everything!
The NBC news anchor wore the silver & gold necklace again on The Today Show with a hot pink dress.
This post is originally from Accessories Magazine – see it HERE.
Stella & Dot Re-Launches Foundation with Every Mother Counts
San Francisco– Stella & Dot, a fashion accessories brand announced this week the global re-launch of the Stella & Dot Foundation in partnership with Every Mother Counts.
Founded in July 2010, Stella & Dot CEO & Founder, Jessica Herrin created the Stella & Dot Foundation as an extension of the company’s mission in its everyday business – to give women the means to style their own lives. “We are committed to making a difference in women’s lives. It’s important for us to extend that mission to impact the lives of women and their families, at home and around the world through the Stella & Dot Foundation,” says Herrin.
In celebration of the Stella & Dot Foundation expansion and global re-launch, Stella & Dot introduces the Enlighten Bracelet(retail:$39).All net proceeds of the bracelet will support Every Mother Counts in their mission to inform, engage, and mobilizes new audiences to take action to improve the health and well-being of girls and women worldwide.
“Every Mother Counts’ is excited to partner with Stella & Dot’s mission driven community to help us achieve our goal to make pregnancy and childbirth safe for every mother. We know we can’t do this work alone and are always reassured that there are others who want to contribute in meaningful ways. Through this partnership, we will be able to educate many more about the global maternal healthcare challenges and also raise funds to support programs that improve access to quality maternity care that can prevent unnecessary deaths at birth,” said Christy Turlington Burns, founder of Every Mother Counts
Every Mother Counts is a non-profit 501(c)(3) organization founded by Christy Turlington Burns in 2010 to increase public awareness and support for improved maternal and child health. Every Mother Counts is committed to ending preventable deaths caused by pregnancy and childbirth around the world. EMC informs, engages, and mobilizes new audiences to take action to improve the health and wellbeing of girls and women worldwide.
Stella & Dot ‘Enlighten’ Bracelet, above: Maleable gold-plated brass bar sits atop an adjustable, poppy orange leather band. The interior is embossed with the names of all the important women in your life: MERE – SOEUR – FILLE – MOTHER – SISTER – DAUGHTER – MAMA – SCHWESTER – TOCHTER; which translates to Mother, Sister, Daughter in French, English, and German.
Yayyy! I think we can all agree that Josh is a great match for Andi from this season of The Bachelorette. Sometimes – well, many times! – I don’t see the love between the two contestants. But I do have to say that I think Andi and Josh are truly in love and very happy with each other. I think it’s reflected through their actions, especially on tonight’s “After the Final Rose.”
Nick came out and revealed some private details about his and Andi’s relationship (such a no-no!). But Andi took it in stride, and responded with grace, honesty and dignity (how she’s handled most everything on the Bachelor/Bachelorette franchise, in my opinion).
Andi looked especially stunning, wearing a short, revealing lace dress from Lover (which, by the way, is a whopping $1,150!)… But fear not. You can have a piece of Andi’s style for much, much less than that.
Andi wore the Stella & Dot Amelie Sparkle Bracelet with her thousand dollar dress on the Bachelorette’s “After the Final Rose” finale episode. [ABC’s The Bachelorette, Monday, July 28, 2014, After the Final Rose]. The bracelet is super sparkly, fun and pretty… For a not-so-whopping $39. It also comes in gold & peach (like a rose gold) and silver & grey.
I’m excited to announce that we have just launched our brand new Stella & Dot Fall 2014 collection! Pops of color, splashes of brights, lots of neutrals – and beautiful rose gold, too! It’s all stunning. This new line is a must-see!
Here are several upcoming events for July & August…
Please bring a friend or two and join the fun!
Friday, July 26th – Irvine
6:30 – 8:30 PM — Hosted by Sally
Sunday, July 27th – Fountain Valley
12:00 – 3:00 PM — Stella & Dot w/ CAbi Clothing
Monday, July 28th – Corona Del Mar
5:30 – 7:30 PM — Hosted by Mary
Saturday, August 2nd – Gardena
12:00 – 4:30 PM — CREATE 2014 at Gardena Valley JCI
Friday, August 22nd – Mission Viejo
6:30 – 8:30 PM — Hosted by Melissa
* Contact me for further details and private addresses *
* NOTE: Dates, times & events periodically change, so please contact me or check back here to confirm event info *
Love Stella & Dot’s new fall line?
Gather some girlfriends together for a fun styling session, either in the comfort of your own home or in your office – morning or evening, week day or week night – let me know what works best for you! My hostesses typically receive $250 in FREE JEWELS!
PLUS! Host a show before August 31st and receive a FREE engravable necklace – on top of your hostess rewards!
My girl Annalee Shelton from Hello, Handbag mentioned the best-selling How Does She Do It Bag as one of her summer must-haves! Thanks for the shout out, Anna! xo Read the original post HERE on her blog.
Four perfect bags for summer outings
I love the summer! This season, my dogs and I pack up and head out of doors as much as possible. Here’s what I carry when I go…
To a bbq:
BBQs are my favorite! I usually bring a bottle of wine or two, so I carry a big tote. My go to is this beautiful Michael Kors Saffiano.
To the park:
On Saturday mornings I often go to The Trails, a tiny cafe in Griffith Park. I usually take a durable crossbody, like the Whipstitch Crossbody Saddle Bag ($49 at Urban Outfitters). It keeps my hands free to pick up the delicious apple pie from the window, and can keep up if I decide to go hiking to work off that whipped cream I ordered.
For a day at Disneyland I carry a big crossbody with a zipper. It has to carry water bottles, layers of clothing, and lots of sunscreen! It needs to be lightweight, and it has to let me have my hands free. I usually take my favorite Susan Nichole Blossom, it’s a vegan leather bag with pockets you won’t believe. Unfortunately it’s not available anymore, but I was thrilled to see the Skylar on sale for just $38!
To the movies outdoors:
When we go the any of the outdoor movies in LA, we really do it up! We clear out all the cheese, crackers, munchies and wine at Trader Joes. You need a big bag to fit all that! I carry my trusty “How Does She Do It” by Stella & Dot, seriously best purchase ever. I love the stripes, and it has a water bottle holder inside that’s just brilliant. The How Does She Do It is only $89, and if you get one right now you also get a free Detachable Strap which would be great for keeping your hands free hauling all that food in!
Whether you’re heading to the mountains, lake, city or beach, these summer essentials will help you look super cute and stylish on your next summer getaway.
1.) Lightweight Summer Scarf
It sounds like an oxymoron – summer scarf – but chilly air conditioned restaurants and breezy nights call for a light coverup. A scarf works great to keep off the chill, and also makes a great travel companion! Wear on the plane to keep warm, wrap around your waist as a sarong or bathing suit coverup, or roll it up and use it as a pillow on a long car ride. Tip: Summer scarves are more lightweight (think cotton or rayon, not cashmere) and come in bright, fun colors and prints.
2.) Large Tote Bag
A no brainer for some, but it’s worth repeating: Get a larger travel bag for your getaway. Don’t use your expensive handbags or your work bag for your summer trip, it just doesn’t fit the bill. Choose something larger in size – which can go from plane to car to beach to shopping to dinner, and back again! – with several pockets, a sturdy material, and a pop of color or a fun print.
3.) Long Necklace
A longer, more streamlined necklace is a great vacation accessory because it “anchors” a lot of flowy tops and dresses, which are obviously popular during the summer! Whether you’re wearing your trusty white tee, a maxi dress or a gauzy blouse – this necklace will work! It’s universally flattering, for all style types and body shapes, and works with almost any outfit. Tip: If you tend to wear sold colors or more plain clothing, opt for a funky, quirky necklace. If you like to wear prints or colorblocking, choose a more streamlined necklace with simple lines.
This is a great travel accessory that is often overlooked. A clutch can serve as your wallet or passport holder while traveling, and you can put it nicely into a larger travel tote (such as the before mentioned tote bags), which keeps you organized while you’re on the go. Just pop in your cell, lip gloss, money and room key and you’re off to dinner! Tip: Choose a bright color or pattern that will complement most outfits in your suitcase. If you wear prints, opt for a sold clutch, and if you wear a lot of solid colors, add some oomph with something fun and unexpected. If you’re bringing a scarf to keep warm, choose a clutch that will complement it nicely.
5.) Jeweledor Metallic Sandals
Another great way to update your outfit and look instantly chic! Pair metallic sandals or jeweled wedges with your jeans and tee – add the necklace and the clutch – and you’re now ready for cocktails! One of the best ways to feel fabulous and a little bit fancy while on your trip, while still being comfy. Plus, it takes up very little space in your luggage! Tip: Use the Stella & Dot scarf bag (that the scarfs come in) as a shoe bag when you travel! You can fit two pairs of flip flops or sandals, or one pair of heels, in the bag. So easy and so cute!
Need help packing for a trip or finding items for your next getaway? If you’re in the Southern CA area, Erin can help! Contact her for more info on packing and styling services or click here: Simply.firstname.lastname@example.org // 949.395.2347
This week’s episode of The Bachelorette, Andi gave the guys a lie detector test (really?! good thing she ripped up the results) and she discovered who was her secret admirer. While reading one of the letters, toward the beginning of the show, she was spotted wearing the gold Jackie Link Bracelet from Stella & Dot! [ABC The Bachelorette with Andi Dorfman Season 10, Episode 6]
Gold Jackie Link Bracelet from Stella & Dot, as seen on Andi Dorfman from
The Bachelorette, Season 10, Episode 5 in Marseille, France
I am such a hopeless romantic. I’m such a sucker for goofy guys, and this week’s episode of The Bachelorette delivered some romance and sap… along with some, um, drama, too. Ha! But who can resist nine hot guys acting like a mime? With full face paint? And stripes? In France?
Bachelorette Andi Dorfman had a ball with the guys while they learned how to mime in France, during week 5 of seson 10 of The Bachelorette. And she looked darn good, too. She wore a white lace top with light blue calceldony stone earrings from Stella & Dot (the stone looks like an aquamarine, but it’s a gorgeous, light blue, aqua colored semi-precious stone).
More and more of our favorite celebs, stars and A-listers are seen on the streets and walking the red carpet in Stella & Dot jewelry and accessories. I love seeing them rock some stella!
Laura Prepon, the uber cool and gorgeous actress from That 70s Show and the current Netflix hit drama series Orange is the New Black, posted this pic of herself on her Instagram account wearing the Fleurette Statement Necklace from Stella & Dot for an appearance on The Late Show with David Letterman.
More Laura Prepon! (Gosh, I love her…) She wore the green Linden Bib Necklace and the gold Chantilly Lace Cuff, both from Stella & Dot, while on the daytime talk the show The Chew on Tuesday, June 10, 2014.
Actress Gabrielle Union wearing the red Sardinia Pendant Necklace from Stella & Dot with a little white dress to a Miami Heat basketball game. Pssst, the pendant on the necklace can removed, so you can wear it multiple ways!
Ree Drummand, the much loved cooking star, also known as The Pioneer Woman, was recently spotted wearing the green jade Serenity Stone Earrings from Stella & Dot on a recent cooking episode on The Food Network titled “Us and Them.” Her baked ziti recipe looks dynamite, but I love her pop of color even more. Get the same earrings that The Pioneer Woman wears for just $49 – also available in turquoise, brown quartz and light blue calcedony stone.
I just celebrated my six year “stellaversary” as a Stylist with Stella & Dot. (The pic below is from one of my first Stella & Dot trunk shows in 2008). I couldn’t be happier with where I am in my life right now, and it’s all due to Stella & Dot.
I’ve always loved fashion, but I never thought I’d be in the fashion industry for my career. I just didn’t think I was pretty enough, thin enough, cool enough. I didn’t think I had the gusto and the gumption. Growing up, I dreamed of being a writer, either a columnist for a fashion magazine or a fearless journalist in the field. As I got older and went through college, I realized that writing is not as glamorous as it’s portrayed in the movies – it’s not all Devil Wears Prada. And news writing is, to put it lightly, suffocating, stale and boring. So I found myself trying to dream a different dream.
When I attended a book signing in early 2008, I was 22 years old and about to graduate from college. I wasn’t worried about what my future held for me, I felt rather confident in the fact that I was a capable person and I knew I’d find something. But I didn’t know what that “something” was.
At the book signing, I commented on a woman’s enamel cuff. She told me it was from a brand new company called Stella & Dot, and gave me a catalog (fun fact: it was called “Luxe Jewels by Stella & Dot” way back then). I was immediately smitten. I fell in love with the jewelry, the design and the aesthetic. I loved what the brand stood for. And I was impressed with their business model and their sales commission. But even more than that – even at 22 years old – I saw a company that would be HUGE. I saw the vision. I felt it. And I admired CEO Jessica Herrin’s transparency and steadfastness.
From there, I’ve never looked back. I’ve questioned my decision on occasion, as we are human and we run into roadblocks even in the greatest of times and circumstances. But my choice to jump in and become a Stella & Dot Stylist is something I will forever thank myself for.
I encourage you — yes, YOU! — to think how Stella & Dot may affect and impact your life. Whether you love the jewelry, or the vision, or the community of sisterhood, this is for you. If you love meeting new people, this is for you. If you love jewelry and fashion, this is for you. And if you would love extra money, for whatever reason, then this is for you!
Stella & Dot is gearing up to launch a family of brands within the next two years (think Gap and Banana, or Kate Spade’s Saturday line) which is set to become a game changer in the direct sales market and fashion industry. We are currently about to launch our brand new engraveable items (personalized and engraveable charms and cuff links) as well as debut the 2014 fall accessories line in mid July.
On top of all that, when you become a Stella & Dot Stylist this June, you will receive an additional $100 in free jewelry! Our most basic kit is just $199 (a trip to Costco, eh!?) and you receive $450 in free product, which you can personally choose. HOw fun is that? The one thing we stylists love about this business is that we get to wear our merchandise! Hehe.
There’s never been a better time to join us. Stop thinking “when I” or “what if” and JUST DO. You won’t regret it! Whether you are a college student and looking for work experience, or a stay at home mom who wants to contribute to the family income, or a baby boomer who feels restless after retirement, I’m confident that Stella & Dot will find a place in your heart and in your life. The goal here with Stella & Dot: you fit your life around your work, and not the other way around.
Click HERE for even more info about our brand and our stylist opportunity. And please connect with me with any questions you have – I’m happy to answer them and discuss Stella & Dot with you openly and honestly. Erin Markland: 949-395-2347 or email@example.com
Another season of The Bachelorette is here – hooray, hooray!
Check back in to this blog to see Andi’s Bachelorette fashion and find out how you can get her look for less!
ABC’s The Bachelorette, Season 10, Episode 2 – Andi spotted wearing green and gold Stella & Dot Hannah Chandelier Earrings, shown below.
Here’s a promo pic of Andi for the season 10 of The Bachelorette – get her look for less with Stella & Dot! Get Andi’s look for less with the Stella & Dot Adelina Gold Cuff Bracelet and the gold boho Reverie Chandelier Earrings
Memorial Day is behind us… So what does that mean? It’s summer! Well, it’s unofficially summer, but the sun is shining, the weather is warm and summer festivities are ahead of us. Here are some suggestions on what to wear to this summer on your fabulous, fun, relaxing weekends. Whether you are headed to a bridal shower, BBQ, concert, park or girls night out, I have a fashionable outfit suggestion for you!
~ Cheers to a fabulous, stylish and super fun summer! ~
A summer BBQ calls for a casual and comfortable look. Start with a breezy summer dress and your trusty denim jacket. Then layer a few delicate necklace, like the On the Mark Arrow necklace and Celia Pendant – it’s a great way to add sophistication to your favorite outdoor ensemble without adding bulk. The Jacinthe bracelet and Monterey Hoop earrings are a great way to finish the look. The last step: don’t forget your fave flat sandals. And keep it simple with by only bringing the essentials in a cross body bag or a small wallet. Your margarita never looked so stylish!
Look “pastel perfect” with this bright yellow top and a turquoise pop from the Elodie Statement Necklace. Heels and a blazer make this chic enough for a nice evening out, but the boyfriend jeans (a great summer staple) and the neutral Avalon Perforated Tote keep it casual. This look gives a warm weather refresh to your favorite year-long staples. You’re ready for girls night or a movie date with your honey.
Show your style at a bridal or baby shower this summer with a mix of classic pieces like a white button-down shirt and the gold link Jackie Bracelet, but add some unexpected add-ons like the Daliah Pearl Necklace and these adorable nude lace-up heels. The Avalon clutch adds the perfect pop of yellow to this subtle yet classic look.
If you’re headed to a summer concert or outdoor event, bring a scarf for breezy nights and wear your trusty sneakers to protect your pretty pedi. The black Tia Crossbody bag allows for your hands to be free to hold your beer and fist pump, and light accessories such as the Sahara White Horn Necklace and the gold Renegade Bracelet and red Love Bracelet, keep you cool and don’t weigh you down in the heat.
Award winning, global fashion brand Stella & Dot just announced their summer sale today! Just in time for summer, take advantage of this sale and update your wardrobe with fun fresh colors, bold pieces or delicate everyday jewelry. Take up to 40% off several jewelry pieces and accessories, such as the statement necklace shown and beautiful earrings shown below.
Journalist, financial expert and the author of the recent book When She Makes More, Farnoosh Torabi, was recently spotted wearing Stella & Dot jewelry. She is wearing the gold Pegasus Necklace on her web site, Twitter page and recently on the daytime talk show Bethenny, hosted by Bethenny Frankel.
How Stella & Dot Is Giving Old-Fashioned Direct Sales A Mobile Makeover
How a doing-it-all mom became an entrepreneur–and uses tech savvy and common sense to keep her business running.
Seven years ago, Jessica Herrin was driving around with a trunkful of jewelry. She was packing, shipping, and often hand-delivering orders to women who had purchased them at one of her Stella & Dot trunk shows. Herrin had a six-month-old baby at home. She was working around the clock. She was exhausted.
When she founded Stella & Dot in 2003, Herrin had envisioned it as a direct sales company that would give its sales people, called “stylists,” a way to live balanced flexible entrepreneurial lives. Based on her own experience, she knew things had to change if she wanted to really scale the business.
In the past year in particular, Herrin has given the old-fashioned direct sales model a mobile makeover. And it’s working. Stella & Dot has 16,000 active stylists around the world and in 2013, the company made more than $220 million in sales, up from $100 million the previous year–thanks in large part to the company’s massive mobile push and integration of new technology.
Stella & Dot is what Herrin calls an “omni-channel business”–one that blends the in-person experience with technology. “For a lot of e-commerce companies, their challenge is competing with a company like Amazon. That’s why omni-channel retail can stand apart. It has something Amazon can never offer–a warm body on the end of each sale,” she says. “The use of technology has really unlocked how profitable this business can be.”
Here are four ways Herrin has worked mobile technology into her business model to help grow the company.
A virtual community with on-the-go training.
How do you train 16,000 stylists spread around the world? Stella & Dot has online affinity groups including ones for military spouses, stylists of color, stylists over 50, and the list goes on.
But the company uses more than just social media to connect stylists. Last month, it launched a mobile-optimized “Stylist Lounge,” which gives stylists mobile access to notifications, weekly training videos, peer-to-peer online training, and specific tools depending on how long they have been selling with Stella & Dot.
When new stylists log in, for example, they are given step-by step guidance on how to create their website, send their first trunk-show invitation, and make their first hostess call. More seasoned stylists in charge of teams can access business insights about their team and all stylists can easily choose and share from a collection of customized social media messages. “What used to be a log in and click, click, click is now a swipe and a tap,” says Herrin, who calls the mobile push an “on my phone or bust” model.
Staying lean and savvy about inventory.
Direct-sales models often require sellers to have inventory on hand to sell to customers, which means unsold stuff can quickly start to pile up in their closets. Instead of doing this, Stella & Dot uses trunk shows to test inventory. Last year, the company launched an iPad app for stylists called Dottie that not only allows them to place orders directly to the distribution center in real time when a customer makes a purchase, but also includes tons of images of products that might not be on hand.
The danger, of course, is that the human connection the company so values could be compromised by stylists having screens in front of their faces. But it’s a worry that’s been taken into account when designing the app. “We’ve obsessed over the ease of use,” says Herrin. “We want it to be intuitive so that it doesn’t take away from the human connection.”
Another addition is the social media group called the Style Council, made up of hundreds of the company’s top sellers. The group has direct access to the design and merchandizing teams and votes on the pieces in each season’s collection that are showcased most prominently. “The feedback is very constant in real time,” says Herrin.
Getting orders out instantaneously.
Gone are the days of driving around with trunks full of inventory to deliver. The Dottie app includes a form customers fill out when placing an order, which then gets directly sent to the distribution center. Before that was created, stylists had to keep track of orders on paper that they might not have a chance to submit until the following day. The automated form also lets customers double-check their information, which cuts down on mistakes.
A built-in marketing machine.
At Stella & Dot, stylists play a huge role in marketing. They upload trunk-show photos to the Stella & Dot Instagram feed and are encouraged to post about their work on Facebook. But social media aside, the company has also created a mobile notification that pings stylists when orders are shipped, including the names and notes they took on the customers who made purchases. They can then tap on their phone numbers to make a follow-up call.
Bottom Line: “Our mobile tool isn’t just about sales or transactions. It makes our stylists better at customer service,” says Herrin. “We are using the combination of high tech and high touch to do better merchandizing.”
Just about six years ago, I went to a book signing in Southern CA and stumbled upon Stella & Dot. I had no idea what I was in for, but I had a feeling it was something great. I didn’t even wait a full 12 hours before I signed up the very next morning! Hehe. I figured I didn’t have much to lose… Give it a shot for $199? Why the heck not, I thought.
Fast forward to today and I work about 30 hours per week as a Director with this amazing company, and I’m earning more than I would be earning if I worked a 9-to-5.
That being said, more than half of our Stylists work their Stella & Dot on the side of another full-time job and/or alongside being a mom. They find great joy in calling something “their own,” meeting new people, and styling women. Stella & Dot — whether done full-time or part-time — has added joy, fun, & positivity to the lives of many women (and a few good men!) and it just might be the same for you, too!
I encourage you to take advantage of our April sign-up special and join us on this bold, joyful adventure! For just $199 (that’s what you’d spend at Costco or Target anyhow…) you can join us as a Stylist and offer your friends & family a fabulous, celebrity-coveted accessories brand…. And you get $450 in free jewelry to boot! (Normally $350) You’ve got nothing to lose!
Contact me today to chat more about it… I’m happy to discuss it with you openly and honestly. 949-395-2347 or Simply.Stylish@yahoo.com
Last year, Stella & Dot raised over $120,000 for the HollyRod Foundation in April for autism awareness month. This year, we hope to double this number.
Autism now affects 1 in 68 people. Through the funds raised for HollyRod from Stella & Dot’s autism awareness boutique, we hope to impact the lives of families who are affected by autism. >> Read more below.
Visionary Bracelet – only $39
A rainbow of colors to represent the puzzle piece for autism awareness month
Boardwalk Beach Tote – only $69
Stella & Dot’s new Pisces Print goes to the beach! A waterproof bag for all your sandy, wet, beach essentials.
Beach Pouf – only $24
Waterproof and sand proof – this little pouch keeps your lip gloss, phone, wallet and keys safe from the elements.
Pouch Trio – only $24
Keep yourself organized with these colorful pouches – from snacks to makeup to tech cords, it fits everything!
ABOUT HOLLYROD FOUNDATION:
Inspired by a father and a son, HollyRod Foundation was formed in 1997 by actress,Holly Robinson Peete and her husband former NFL quarterback Rodney Peete. TheHollyRod Foundation is dedicated to providing compassionate care to those living with autism and Parkinson’s disease.
Efforts of the HollyRod Foundation are providing a better quality of life for individuals and their families.
Autism affects 1 in 88 children, 1 in 54 boys, and can decimate families physically, emotionally and most of all
HollyRod introduced the “Give the Gift of Voice” campaign in 2010, providing tablet computers and specially‐designed apps to help give a voice to those without. 50% of children living with autism have extreme difficulty
learning to speak, 25% of them never will. While these individuals may not be able to speak, they have much to
say and through the “Give the Gift of Voice” campaign, they can now make their voice heard. The Gift of Voice
campaign was so well received, HollyRod realized they needed to find a technology partner to fulfill all the requests.
In 2013, HollyRod began a partnership with Fuhu to provide grants for the Nabi tablet. The program is fully
operational and is helping children all across the country.
HollyRod is currently developing plans to create The HollyRod Autism Network at California State University,
Northridge, a unique constellation of autism resources, services, and one‐on‐one support, all with a family‐
centered focus. As Holly says “we need to help these children live their lives and achieve their fullest potential.”
Last April, Stella & Dot raised $120,700 from the sale of signature accessories in our Autism Awareness boutique.
Stylists across the US and Canada held thousands of trunk shows to raise awareness and funds towards
compassionate care for those affected by Autism.
The funds generated from this collaboration helped to support various autism summer camps, social skills and
adolescent prevocational programs around the US and Canada. We were also able to grant more than 100 tablets
to non‐verbal children with autism giving them the “Gift of Voice”. This year, the partnership will allow us to serve
even more children and their families, as they navigate autism’s day to day challenges.
We are very grateful for your support!
I heart Carrie Underwood. The country music star is so stylish and sweet — Total girl crush!! And I am over the moon to announce that she was spotted wearing the Stella & Dot Kahlo Bib Necklace over a gray lace dress for her performance and appearance for the “ACM Presents: An All-Star Salute to the Troops” event.
And I guess good style runs in the veins of Nashville… Because another country music singer was also spotted wearing this fabulous statement necklace — Miranda Lambert! You may have seen a little music video with, oh, just the wonderful country music star Keith Urban for “We Were Us” (it’s received nearly 3 million views!). Check it out below… And then click here to check out the Kahlo Bib Necklace that Miranda Lambert wore in the music video.
I spy Stella & Dot! The couture jewelry brand continues to be featured in various magazines, as a celebrity-loved and editor-coveted, affordable accessories line. Check out the latest press from April 2014.
Better Homes & Gardens recently featured the Stella & Dot Bring It Jewelry Roll in the red cerise color in the April 2014 issue, in the “How to Pack a Suitcase” magazine article. BHG editors loved the pop of bright, fun color (so it’s easy to see in your suitcase) and the price point (just $39!). You can pack several of your travel accessories into this fun, roll-up case for your next getaway. It’s the perfect jewelry travel case!
The sweet & dainty gold Piper Necklace was just seen in the pages of Family Circle magazine’s April 2014 issue. The small necklace is perfect for everyday and also makes a sweet gift. And it’s only $34!
Good Housekeeping magazine recently featured the Stella & Dot Sardinia Necklace in its April 2014 issue in a fashion spread. The necklace is a lovely pop of color and the pendant can be removed. It also look terrific paired with other necklaces and chains, as seen on the model from the magazine.