Stella & Dot’s Black Friday deals have started early! Take advantage of an extra 25% off all sale and clearance items. Plus, lots of items were recently added to the sale section! Many gift giving ideas for the women in your life, from mom to wife to girlfriend to office mate. Many jewelry & accessories are less than $50 and many others are less than $25!
The best layering necklace for any one on your gift list, from your mom to your babysitter to your cousin. also makes a fabulous teacher gift! The Demi Layering Necklace is available in silver or gold – while supplies last! Wear it short or long.
Go ahead….Cross off a few people on your gift list.
Some found drama, while others found love. Sigh. The finale of Bachelor in Paradise was a little underwhelming for me, buuut…. I like it that way. It means that the show was a little more ‘reality’ than ‘tv’ and that’s fine by me. I liked that the previous (and successful) Bachelor and Bachelorette couples made an appearance on the finale to give some love and relationship advice – very cute.
Oh, and speaking of cute. Did you see Molly Mesnick on the finale? Side braid, red lips and light blue halter dress? Umm, hi! Molly looked gorgeous! And to top it all off, she wore the Elodie Statement Necklace from Stella & Dot – a smashing combo of silver with yellow-lime and blue stones. A true stunner. Just like Molly!
Yayyy! I think we can all agree that Josh is a great match for Andi from this season of The Bachelorette. Sometimes – well, many times! – I don’t see the love between the two contestants. But I do have to say that I think Andi and Josh are truly in love and very happy with each other. I think it’s reflected through their actions, especially on tonight’s “After the Final Rose.”
Nick came out and revealed some private details about his and Andi’s relationship (such a no-no!). But Andi took it in stride, and responded with grace, honesty and dignity (how she’s handled most everything on the Bachelor/Bachelorette franchise, in my opinion).
Andi looked especially stunning, wearing a short, revealing lace dress from Lover (which, by the way, is a whopping $1,150!)… But fear not. You can have a piece of Andi’s style for much, much less than that.
Andi wore the Stella & Dot Amelie Sparkle Bracelet with her thousand dollar dress on the Bachelorette’s “After the Final Rose” finale episode. [ABC’s The Bachelorette, Monday, July 28, 2014, After the Final Rose]. The bracelet is super sparkly, fun and pretty… For a not-so-whopping $39. It also comes in gold & peach (like a rose gold) and silver & grey.
I’m excited to announce that we have just launched our brand new Stella & Dot Fall 2014 collection! Pops of color, splashes of brights, lots of neutrals – and beautiful rose gold, too! It’s all stunning. This new line is a must-see!
Here are several upcoming events for July & August…
Please bring a friend or two and join the fun!
Friday, July 26th – Irvine
6:30 – 8:30 PM — Hosted by Sally
Sunday, July 27th – Fountain Valley
12:00 – 3:00 PM — Stella & Dot w/ CAbi Clothing
Monday, July 28th – Corona Del Mar
5:30 – 7:30 PM — Hosted by Mary
Saturday, August 2nd – Gardena
12:00 – 4:30 PM — CREATE 2014 at Gardena Valley JCI
Friday, August 22nd – Mission Viejo
6:30 – 8:30 PM — Hosted by Melissa
* Contact me for further details and private addresses *
* NOTE: Dates, times & events periodically change, so please contact me or check back here to confirm event info *
Love Stella & Dot’s new fall line?
Gather some girlfriends together for a fun styling session, either in the comfort of your own home or in your office – morning or evening, week day or week night – let me know what works best for you! My hostesses typically receive $250 in FREE JEWELS!
PLUS! Host a show before August 31st and receive a FREE engravable necklace – on top of your hostess rewards!
More and more of our favorite celebs, stars and A-listers are seen on the streets and walking the red carpet in Stella & Dot jewelry and accessories. I love seeing them rock some stella!
Laura Prepon, the uber cool and gorgeous actress from That 70s Show and the current Netflix hit drama series Orange is the New Black, posted this pic of herself on her Instagram account wearing the Fleurette Statement Necklace from Stella & Dot for an appearance on The Late Show with David Letterman.
More Laura Prepon! (Gosh, I love her…) She wore the green Linden Bib Necklace and the gold Chantilly Lace Cuff, both from Stella & Dot, while on the daytime talk the show The Chew on Tuesday, June 10, 2014.
Actress Gabrielle Union wearing the red Sardinia Pendant Necklace from Stella & Dot with a little white dress to a Miami Heat basketball game. Pssst, the pendant on the necklace can removed, so you can wear it multiple ways!
Ree Drummand, the much loved cooking star, also known as The Pioneer Woman, was recently spotted wearing the green jade Serenity Stone Earrings from Stella & Dot on a recent cooking episode on The Food Network titled “Us and Them.” Her baked ziti recipe looks dynamite, but I love her pop of color even more. Get the same earrings that The Pioneer Woman wears for just $49 – also available in turquoise, brown quartz and light blue calcedony stone.
I just celebrated my six year “stellaversary” as a Stylist with Stella & Dot. (The pic below is from one of my first Stella & Dot trunk shows in 2008). I couldn’t be happier with where I am in my life right now, and it’s all due to Stella & Dot.
I’ve always loved fashion, but I never thought I’d be in the fashion industry for my career. I just didn’t think I was pretty enough, thin enough, cool enough. I didn’t think I had the gusto and the gumption. Growing up, I dreamed of being a writer, either a columnist for a fashion magazine or a fearless journalist in the field. As I got older and went through college, I realized that writing is not as glamorous as it’s portrayed in the movies – it’s not all Devil Wears Prada. And news writing is, to put it lightly, suffocating, stale and boring. So I found myself trying to dream a different dream.
When I attended a book signing in early 2008, I was 22 years old and about to graduate from college. I wasn’t worried about what my future held for me, I felt rather confident in the fact that I was a capable person and I knew I’d find something. But I didn’t know what that “something” was.
At the book signing, I commented on a woman’s enamel cuff. She told me it was from a brand new company called Stella & Dot, and gave me a catalog (fun fact: it was called “Luxe Jewels by Stella & Dot” way back then). I was immediately smitten. I fell in love with the jewelry, the design and the aesthetic. I loved what the brand stood for. And I was impressed with their business model and their sales commission. But even more than that – even at 22 years old – I saw a company that would be HUGE. I saw the vision. I felt it. And I admired CEO Jessica Herrin’s transparency and steadfastness.
From there, I’ve never looked back. I’ve questioned my decision on occasion, as we are human and we run into roadblocks even in the greatest of times and circumstances. But my choice to jump in and become a Stella & Dot Stylist is something I will forever thank myself for.
I encourage you — yes, YOU! — to think how Stella & Dot may affect and impact your life. Whether you love the jewelry, or the vision, or the community of sisterhood, this is for you. If you love meeting new people, this is for you. If you love jewelry and fashion, this is for you. And if you would love extra money, for whatever reason, then this is for you!
Stella & Dot is gearing up to launch a family of brands within the next two years (think Gap and Banana, or Kate Spade’s Saturday line) which is set to become a game changer in the direct sales market and fashion industry. We are currently about to launch our brand new engraveable items (personalized and engraveable charms and cuff links) as well as debut the 2014 fall accessories line in mid July.
On top of all that, when you become a Stella & Dot Stylist this June, you will receive an additional $100 in free jewelry! Our most basic kit is just $199 (a trip to Costco, eh!?) and you receive $450 in free product, which you can personally choose. HOw fun is that? The one thing we stylists love about this business is that we get to wear our merchandise! Hehe.
There’s never been a better time to join us. Stop thinking “when I” or “what if” and JUST DO. You won’t regret it! Whether you are a college student and looking for work experience, or a stay at home mom who wants to contribute to the family income, or a baby boomer who feels restless after retirement, I’m confident that Stella & Dot will find a place in your heart and in your life. The goal here with Stella & Dot: you fit your life around your work, and not the other way around.
Click HERE for even more info about our brand and our stylist opportunity. And please connect with me with any questions you have – I’m happy to answer them and discuss Stella & Dot with you openly and honestly. Erin Markland: 949-395-2347 or email@example.com
Memorial Day is behind us… So what does that mean? It’s summer! Well, it’s unofficially summer, but the sun is shining, the weather is warm and summer festivities are ahead of us. Here are some suggestions on what to wear to this summer on your fabulous, fun, relaxing weekends. Whether you are headed to a bridal shower, BBQ, concert, park or girls night out, I have a fashionable outfit suggestion for you!
~ Cheers to a fabulous, stylish and super fun summer! ~
A summer BBQ calls for a casual and comfortable look. Start with a breezy summer dress and your trusty denim jacket. Then layer a few delicate necklace, like the On the Mark Arrow necklace and Celia Pendant – it’s a great way to add sophistication to your favorite outdoor ensemble without adding bulk. The Jacinthe bracelet and Monterey Hoop earrings are a great way to finish the look. The last step: don’t forget your fave flat sandals. And keep it simple with by only bringing the essentials in a cross body bag or a small wallet. Your margarita never looked so stylish!
Look “pastel perfect” with this bright yellow top and a turquoise pop from the Elodie Statement Necklace. Heels and a blazer make this chic enough for a nice evening out, but the boyfriend jeans (a great summer staple) and the neutral Avalon Perforated Tote keep it casual. This look gives a warm weather refresh to your favorite year-long staples. You’re ready for girls night or a movie date with your honey.
Show your style at a bridal or baby shower this summer with a mix of classic pieces like a white button-down shirt and the gold link Jackie Bracelet, but add some unexpected add-ons like the Daliah Pearl Necklace and these adorable nude lace-up heels. The Avalon clutch adds the perfect pop of yellow to this subtle yet classic look.
If you’re headed to a summer concert or outdoor event, bring a scarf for breezy nights and wear your trusty sneakers to protect your pretty pedi. The black Tia Crossbody bag allows for your hands to be free to hold your beer and fist pump, and light accessories such as the Sahara White Horn Necklace and the gold Renegade Bracelet and red Love Bracelet, keep you cool and don’t weigh you down in the heat.
Award winning, global fashion brand Stella & Dot just announced their summer sale today! Just in time for summer, take advantage of this sale and update your wardrobe with fun fresh colors, bold pieces or delicate everyday jewelry. Take up to 40% off several jewelry pieces and accessories, such as the statement necklace shown and beautiful earrings shown below.
Journalist, financial expert and the author of the recent book When She Makes More, Farnoosh Torabi, was recently spotted wearing Stella & Dot jewelry. She is wearing the gold Pegasus Necklace on her web site, Twitter page and recently on the daytime talk show Bethenny, hosted by Bethenny Frankel.
How Stella & Dot Is Giving Old-Fashioned Direct Sales A Mobile Makeover
How a doing-it-all mom became an entrepreneur–and uses tech savvy and common sense to keep her business running.
Seven years ago, Jessica Herrin was driving around with a trunkful of jewelry. She was packing, shipping, and often hand-delivering orders to women who had purchased them at one of her Stella & Dot trunk shows. Herrin had a six-month-old baby at home. She was working around the clock. She was exhausted.
When she founded Stella & Dot in 2003, Herrin had envisioned it as a direct sales company that would give its sales people, called “stylists,” a way to live balanced flexible entrepreneurial lives. Based on her own experience, she knew things had to change if she wanted to really scale the business.
In the past year in particular, Herrin has given the old-fashioned direct sales model a mobile makeover. And it’s working. Stella & Dot has 16,000 active stylists around the world and in 2013, the company made more than $220 million in sales, up from $100 million the previous year–thanks in large part to the company’s massive mobile push and integration of new technology.
Stella & Dot is what Herrin calls an “omni-channel business”–one that blends the in-person experience with technology. “For a lot of e-commerce companies, their challenge is competing with a company like Amazon. That’s why omni-channel retail can stand apart. It has something Amazon can never offer–a warm body on the end of each sale,” she says. “The use of technology has really unlocked how profitable this business can be.”
Here are four ways Herrin has worked mobile technology into her business model to help grow the company.
A virtual community with on-the-go training.
How do you train 16,000 stylists spread around the world? Stella & Dot has online affinity groups including ones for military spouses, stylists of color, stylists over 50, and the list goes on.
But the company uses more than just social media to connect stylists. Last month, it launched a mobile-optimized “Stylist Lounge,” which gives stylists mobile access to notifications, weekly training videos, peer-to-peer online training, and specific tools depending on how long they have been selling with Stella & Dot.
When new stylists log in, for example, they are given step-by step guidance on how to create their website, send their first trunk-show invitation, and make their first hostess call. More seasoned stylists in charge of teams can access business insights about their team and all stylists can easily choose and share from a collection of customized social media messages. “What used to be a log in and click, click, click is now a swipe and a tap,” says Herrin, who calls the mobile push an “on my phone or bust” model.
Staying lean and savvy about inventory.
Direct-sales models often require sellers to have inventory on hand to sell to customers, which means unsold stuff can quickly start to pile up in their closets. Instead of doing this, Stella & Dot uses trunk shows to test inventory. Last year, the company launched an iPad app for stylists called Dottie that not only allows them to place orders directly to the distribution center in real time when a customer makes a purchase, but also includes tons of images of products that might not be on hand.
The danger, of course, is that the human connection the company so values could be compromised by stylists having screens in front of their faces. But it’s a worry that’s been taken into account when designing the app. “We’ve obsessed over the ease of use,” says Herrin. “We want it to be intuitive so that it doesn’t take away from the human connection.”
Another addition is the social media group called the Style Council, made up of hundreds of the company’s top sellers. The group has direct access to the design and merchandizing teams and votes on the pieces in each season’s collection that are showcased most prominently. “The feedback is very constant in real time,” says Herrin.
Getting orders out instantaneously.
Gone are the days of driving around with trunks full of inventory to deliver. The Dottie app includes a form customers fill out when placing an order, which then gets directly sent to the distribution center. Before that was created, stylists had to keep track of orders on paper that they might not have a chance to submit until the following day. The automated form also lets customers double-check their information, which cuts down on mistakes.
A built-in marketing machine.
At Stella & Dot, stylists play a huge role in marketing. They upload trunk-show photos to the Stella & Dot Instagram feed and are encouraged to post about their work on Facebook. But social media aside, the company has also created a mobile notification that pings stylists when orders are shipped, including the names and notes they took on the customers who made purchases. They can then tap on their phone numbers to make a follow-up call.
Bottom Line: “Our mobile tool isn’t just about sales or transactions. It makes our stylists better at customer service,” says Herrin. “We are using the combination of high tech and high touch to do better merchandizing.”
Last year, Stella & Dot raised over $120,000 for the HollyRod Foundation in April for autism awareness month. This year, we hope to double this number.
Autism now affects 1 in 68 people. Through the funds raised for HollyRod from Stella & Dot’s autism awareness boutique, we hope to impact the lives of families who are affected by autism. >> Read more below.
Visionary Bracelet – only $39
A rainbow of colors to represent the puzzle piece for autism awareness month
Boardwalk Beach Tote – only $69
Stella & Dot’s new Pisces Print goes to the beach! A waterproof bag for all your sandy, wet, beach essentials.
Beach Pouf – only $24
Waterproof and sand proof – this little pouch keeps your lip gloss, phone, wallet and keys safe from the elements.
Pouch Trio – only $24
Keep yourself organized with these colorful pouches – from snacks to makeup to tech cords, it fits everything!
ABOUT HOLLYROD FOUNDATION:
Inspired by a father and a son, HollyRod Foundation was formed in 1997 by actress,Holly Robinson Peete and her husband former NFL quarterback Rodney Peete. TheHollyRod Foundation is dedicated to providing compassionate care to those living with autism and Parkinson’s disease.
Efforts of the HollyRod Foundation are providing a better quality of life for individuals and their families.
Autism affects 1 in 88 children, 1 in 54 boys, and can decimate families physically, emotionally and most of all
HollyRod introduced the “Give the Gift of Voice” campaign in 2010, providing tablet computers and specially‐designed apps to help give a voice to those without. 50% of children living with autism have extreme difficulty
learning to speak, 25% of them never will. While these individuals may not be able to speak, they have much to
say and through the “Give the Gift of Voice” campaign, they can now make their voice heard. The Gift of Voice
campaign was so well received, HollyRod realized they needed to find a technology partner to fulfill all the requests.
In 2013, HollyRod began a partnership with Fuhu to provide grants for the Nabi tablet. The program is fully
operational and is helping children all across the country.
HollyRod is currently developing plans to create The HollyRod Autism Network at California State University,
Northridge, a unique constellation of autism resources, services, and one‐on‐one support, all with a family‐
centered focus. As Holly says “we need to help these children live their lives and achieve their fullest potential.”
Last April, Stella & Dot raised $120,700 from the sale of signature accessories in our Autism Awareness boutique.
Stylists across the US and Canada held thousands of trunk shows to raise awareness and funds towards
compassionate care for those affected by Autism.
The funds generated from this collaboration helped to support various autism summer camps, social skills and
adolescent prevocational programs around the US and Canada. We were also able to grant more than 100 tablets
to non‐verbal children with autism giving them the “Gift of Voice”. This year, the partnership will allow us to serve
even more children and their families, as they navigate autism’s day to day challenges.
We are very grateful for your support!
I heart Carrie Underwood. The country music star is so stylish and sweet — Total girl crush!! And I am over the moon to announce that she was spotted wearing the Stella & Dot Kahlo Bib Necklace over a gray lace dress for her performance and appearance for the “ACM Presents: An All-Star Salute to the Troops” event.
And I guess good style runs in the veins of Nashville… Because another country music singer was also spotted wearing this fabulous statement necklace — Miranda Lambert! You may have seen a little music video with, oh, just the wonderful country music star Keith Urban for “We Were Us” (it’s received nearly 3 million views!). Check it out below… And then click here to check out the Kahlo Bib Necklace that Miranda Lambert wore in the music video.
I spy Stella & Dot! The couture jewelry brand continues to be featured in various magazines, as a celebrity-loved and editor-coveted, affordable accessories line. Check out the latest press from April 2014.
Better Homes & Gardens recently featured the Stella & Dot Bring It Jewelry Roll in the red cerise color in the April 2014 issue, in the “How to Pack a Suitcase” magazine article. BHG editors loved the pop of bright, fun color (so it’s easy to see in your suitcase) and the price point (just $39!). You can pack several of your travel accessories into this fun, roll-up case for your next getaway. It’s the perfect jewelry travel case!
The sweet & dainty gold Piper Necklace was just seen in the pages of Family Circle magazine’s April 2014 issue. The small necklace is perfect for everyday and also makes a sweet gift. And it’s only $34!
Good Housekeeping magazine recently featured the Stella & Dot Sardinia Necklace in its April 2014 issue in a fashion spread. The necklace is a lovely pop of color and the pendant can be removed. It also look terrific paired with other necklaces and chains, as seen on the model from the magazine.
Once again, Stella & Dot is in the press and coveted by magazine editors and featured in their editorial pages. In the March 2014 issue of Star magazine (with LeAnn Rimes on the cover), the gold and peach Somervell Necklace was featured in the “Hollywood’s Rocks” style article. The necklace looks terrific layered with the Christina Link Necklace or the Mae Necklace – both of which were designed to be worn together or separately. And the Somervell is also available in gold with clear stones or silver with grey stones.
Stella & Dot announced this morning that they are offering a 48-hour flash sale! The sale ends tomorrow, Friday March 29, 2014 at 9:00am PST. Go to my web site at www.stelladot.com/emarkland to shop and take advantage of the sale.
Black and White Streamers Print – NOW 60% OFF! Mariposa Print Accessories – NOW 50% OFF! Red Crazy Hearts Print – NOW 40% OFF!
Stella & Dot scarf available in each print – hurry before they sell out and they are gone for good!
Also available are tech accessories, travel bags, makeup pouch (but we call it a pouf)… SHOP THE SALE NOW
Stella & Dot CEO/Founder Jessica Herrin updates us on the latest and greatest with the global accessories company, Stella & Dot. Watch the video on Bloomberg TV. Here are some of the updates:
* Modernizing flexible entrepreneurship, whether you would like to be a side-preneuer” or a full-time sales rep
* Sales reps are called “stylists” because of the high-tech/high-touch philosophy that they offer their customers with individual attention and styling suggestions
* Accessories is a $30 billion dollar business each year! – So much room to thrive and grow!
* Stella & Dot operates like a couture fashion house, utilizing the talents of in-house designers who personally and individually handmake and model each piece.
* High dollar per hour with higher-than-average trunk show sales and irresistible product
* Celebs and magazine editors continue to LOVE Stella & Dot jewelry and accessories!
* Now in several countries – US, UK, Canada, Ireland, France, Germany — Do you know someone in these countries?
* Stella & Dot Foundation supports several causes, such as partnering with HollyRod in April for Autism Awareness
* Few big investors, so they don’t need to operate like a “big venture business”
* How do they measure success? Payout and impact to their Stylists — Over $200 million was paid out in 2013!
* Revolutionizing and focusing on some basic operations, such as new technology, broader design studio, and in-house shipping warehouse
To learn more about becoming a Stylist or hosting a casual, easy styling session, contact Erin Markland, Director and Independent Stylist: 949-395-2347 or firstname.lastname@example.org
Twilight actress Nikki Reed has been spotted all over Los Angeles carrying Stella & Dot’s best-selling Tia Crossbody Bag in two colors: Cerise (a pretty poppy, orange-red) and black and white mosaic print. The A-list star looks so cute and casual – I love how she wears this bag for every day.
The best selling Stella & Dot purse can be worn three ways: cross body bag, over the shoulder and as a clutch. It also features a zip-around zipper detail that is as cute as it is functional. It expands the bag to create extra space. And just detach the straps to carry it as a fun clutch for evening. What’s more is that the interior lining is an adorable zig zag print. It’s quite possibly the perfect, most functional addition to any woman’s wardrobe.
The latest trend for spring? Citrine yellow. And sweatpants. Yep, wear fitted sweatpants with fun accessories for a flirty but sporty look for spring. The floral citrine Palm Springs Scarf from Stella & Dot was featured in O, the Oprah Magazine in the March 2014 issue, in the “Fancy Sweatpants” fashion article.
My friend and customer Kristi from The Coral Court (follow her! she’s awesome!) recently shared a post on how she organizes her jewelry. See how she edits and organizes her necklaces, watches and bracelets. Thanks for the great tips, Kristi! (www.thecoralcourt.com)
My jewelry situation used to be an organizational nightmare. I would basically just toss my jewelry on the dresser which would result in a tangled mess and earring studs in the vacuum cleaner. I decided to make a change to how I organized all of my “stuff” and that is where The Container Store and a homemade necklace holder came into the picture.
I need to warn you. If you decide to go to The Container Store or surf their website, have someone with you! You will spend your entire life savings there! I have bought containers for my shoes, nail polish, makeup, makeup brushes, jewelry, and knick knacks at that store. It truly has everything you need to become an over the top organizer. I am not someone that needs a gorgeous storage container to make my space look aesthetically pleasing. I just like my space to be simple and clean so this is my go to store.
The wall mount necklace holder was made by my dad as a solution to my mangled necklace mess. I have tried different storage units including the jewelry box that you can hang them on and the behind the door pockets but I needed something that allowed my necklaces to hang all the way down. I organize the necklaces by gold, silver, delicate, bauble, and long ones. There are so many DIY sites for how to make these and the possibilities of what they can look like are endless because you can customize the hooks and the board you mount them on.
I’m so excited to announce that I’m partnering with Stella & Dot for Fashion Week! Every day I’m in New York, I’ll be bringing you a new look accessorized with Stella & Dot jewels. Here’s a sneak peek of what I’m packing in my travel jewelry case…
My theme for fashion week this season is a Winter Pop of Color. I’ll be achieving that two ways: One way is through bold dresses and coats. Gold jewelry is the perfect accent for this look.
While I’m usually drawn to more delicate bracelets, I’m loving Stella & Dot’s new Adelina Cuff ($79). Sparkle is another way to accent bright colors. So you’ll definitely be seeing me stack the new Amelie Sparkle Bracelets ($39) on my wrist.
The second way of adding a pop of color is with a statement necklace. Stella & Dot’s Linden Necklace ($138) will bring a taste of Spring into any black and white outfit.
Which pieces are your favorite? I’d love to hear your thoughts as I do my last minute outfit preparations. And make sure to follow my fashion week adventure on Instagram! @sydnesummer #sydnestylefw
This article is originally from the LA Times – see it HERE.
Stella & Dot founder saw a way to dress up direct sales
Jessica Herrin, founder of fashion accessories e-commerce company Stella & Dot, was inspired by a Mary Kay convention but decided to give the business model a tech-infused, youthful twist.
The gig: Jessica Herrin is founder and chief executive of Stella & Dot, a fast-growing company that sells fashion jewelry, handbags and other accessories online and via direct sales.
Stella & Dot salespeople, called stylists, pay a minimum of $199 for a starter kit and sell the company’s merchandise at in-home trunk show parties; they also earn money from purchases made on the brand’s website and mobile app. The San Bruno, Calif., company has 370 employees and more than 18,000 active stylists in five countries. Revenue last year was $220 million.
Personal: Herrin lives in Hillsborough, Calif., with her husband, Chad, and their two daughters, 10-year-old Charlie and 7-year-old Tatum.
Education: She earned a bachelor’s degree in economics from Stanford University but dropped out of Stanford’s MBA program after a year to co-create a gift registry and wedding content website called Della & James. The company would go on to become WeddingChannel.com, which was later sold to wedding and family planning website TheKnot.com.
First job: Herrin, 41, grew up in Glendale and got a job serving ice cream at a local Baskin-Robbins when she was 15. As a teenager, she also worked at Haagen-Dazs, Baby Gap, Newport Surf, Chuy’s and Islands to help pay for college.
Career change: After graduating from Stanford, Herrin was set to become an investment banker at J.P. Morgan and had an apartment lined up in Manhattan. But on a whim she took a job interview at a software start-up in Austin, Texas, and decided to pursue what she called “a less certain path.”
Got the idea: In 2001, Herrin happened upon a Mary Kay direct-sales convention while she was on a business trip in Dallas.
She says she noticed how excited the women were to be selling cosmetics and running their own businesses, but she felt direct sales entrepreneurship needed a tech-infused, youthful upgrade that Mary Kay and other brands lacked.
“I didn’t resonate with that sales model. I thought of it as something for my grandmother,” she said. “It didn’t seem very modern. Not that there’s anything wrong with it, but it didn’t appeal to me or, I thought, any of the women of my generation.”
Double duty: Soon after, Herrin, who was working in the global e-commerce group at Dell, began dabbling with the idea of starting her own direct-sales company. Jewelry seemed easy to sell straight to consumers, and she recognized a hole in the market for mid-priced accessories.
She went to jewelry-making classes and bead shows, and spent her nights and weekends designing necklaces, earrings and bracelets from her Austin living room. She bootstrapped the start-up, which she called Luxe Jewels, and quit Dell in 2004 to work on the business full time.
Working mother: Although she did her first trunk shows when she was pregnant with her first daughter, Herrin decided to wait until the time was right for her family before going all-in with Luxe Jewels.
“I didn’t try to go for hyper-growth in the business in the early years,” she said. “I paced it around the birth of my newborn and then my second child, and only after I was done nursing my second baby and I could travel did I ratchet it up.”
How it works: A customer hosts a trunk show in her home and invites her friends over. A Stella & Dot stylist brings over sample products for the women to try on and takes merchandise orders, earning a 30% commission. The host of the party receives free product credit and other perks.
Herrin said stylists typically earn $250 to $300 per trunk show. Most stylists are women who sell Stella & Dot products part time and make an average of $2,400 a year.
Stella & Dot designs and manufactures all of its products. Half of the jewelry is priced at less than $50.
First big purchase: After Herrin left WeddingChannel.com, she and her husband took three months to see the world, traveling to such places as Thailand, Croatia and Egypt. She also paid off her student loans.
What’s in a name: Herrin and Chief Creative Officer Blythe Harris decided to change the name of the company from Luxe Jewels to Stella & Dot in honor of their grandmothers.
“We wanted a name that really spoke to the spirit of the business, which is — it’s a company inspired by and created for strong women,” she said.
Treat the woman in your life to something special this Valentine’s Day. And I don’t mean typical diamond jewelry. While diamonds and precious stones are always appreciated, it’s also a little predictable. Give her something delicate & dainty, or fun & flirty, or personalized just for her. She will be impressed with your gift giving skills… And impressed with the quality of jewelry from Stella & Dot!
Great & affordable Valentine’s Day gift ideas from Stella & Dot jewelry:
Left to right from top: On the Mark Arrow Necklace (also available in silver), Love Always Necklace, Ever After Heart Necklace (also available in silver), Amour Sparkle Necklace, Love Necklace, Interlock Heart Necklace, Together Forever Circle Necklace, Etoile Sparkle Necklace–All necklaces from Stella & Dot, are sterling silver or pure bronze, and range in price from only $49 to $69.
Shop for Valentine’s Day gifts, or for any occasion, with Stella & Dot. Jewelry always makes for a perfect gift for birthdays, holidays and “just because.” Just pair with flowers or make her dinner, and you’re set!
One of the hottest, and perhaps unexpected, colors for Spring 2014 is yellow. The canary color is bright, vibrant, fun and… a bit daunting. Not a lot of people know how to wear yellow. And I used to be one of them! I thought it wouldn’t look good with my complexion, or I felt that the bright hue would draw too much attention to me. But I’ve learned to LOVE it over the years. And now that we have an array of yellow clothing and accessory options this Spring, I’m coveting some new brights. Would you wear yellow? How would you wear it?
Wear a little or a lot… Here’s how…
Be bold with bright jewelry! Perk up any outfit with a pop of yellow in your jewelry. Sounds kind of funny, but don’t worry — It’s surprisingly versatile! Wear with a solid colored top (looks fab with teal, navy blue or burgandy) or pair with a stripe tee for spring!
Add a canary or mustard item. Be bold and update your spring wardrobe with a bold shot of yellow. A solid blouse, pair of shorts or pleated skirt (psst, pleats are also a huge spring trend!) amp up any ensemble. Or tone down the bright hue with sweet pastel florals. Just one tip: Be sure to wear a neutral with your yellow. Denim, camel, khaki, navy or cream look great.
Accessorize with bright, fun outfit-makers. The perfect way to update your look is to buy one or two fun accessories for spring. A citrine scarf or perforated leather clutch (by the way, perferation is another HUGE trend this season!) will freshen up your look, whether you’re on the soccer field or out to dinner with the hubs.
Stella & Dot Spring 2014 Collection: Citrine Perforated Double Clutch; Citrine Yellow Scarf
Street Style: Real women show you how to wear this trend
Hello, fun, flexible fashion career! Earn 30% commission and receive $100s in free jewelry when you get started, plus MORE free product within your first few months in business. As featured in the Wall Street Journal and the New York Times, this global fashion brand is allowing a new kind of success for busy women with a professional, flexible, profitable home-based business. Become a Stella & Dot stylist and create the means to style your own life — on your terms and in your time.
That phrase — style your own life — what does that look like exactly?
It looks like….
….a mom being able to afford Christmas gifts for her 8-year-old son this past holiday season.
….a young 20-something being able to earn a steady income after she graduates from college
….a mother-of-five doing something she loves & believes in, so she can be a great example for her kids
….being able to buy a new computer without counting coins, creating a budget or looking at your bank account
….being able to afford an over-the-top bat mitzvah because you think your daughter deserves it
….a full-time teacher “just having fun” selling jewels & being able to finally afford that summer trip to summer
So, what will YOU make of this fabulous life you live? Stella & Dot just may be a means for you to style your own life and live the dream you’ve always wanted. That may mean financial freedom, a dream vacation, being able to afford piano lessons for your child or just having extra money for a killer pair of shoes. No matter your vision for yourself and your family, I know you can achieve it with Stella & Dot!
Click the videos below to hear a little bit more about becoming a sales rep with Stella & Dot, a billion-dollar fashion brand in the making. And please don’t hesitate to contact me anytime. I’m happy to talk to you about this opportunity openly and honestly. >> Simply.Stylish@yahoo.com -or- 949.395.2347
One of Stella & Dot’s best-selling pieces has a fabulous story behind it: Stella & Dot jewelry designer Blythe Harris molded the Chantilly Lace Cuff Bracelet & Earrings from a piece of lace material that she found from her grandfather’s late lace factory from the turn of the century.
The press loves the story and the design, too! The gold lace bracelet was recently featured in February 2014 issue of Better Homes & Gardens in their “Ace of Lace” fashion article as a perfect lace accessory for spring. Be sure to check out the matching earrings too!