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Stella & Dot Highlighted on Fast Company

How Stella & Dot Is Giving Old-Fashioned Direct Sales A Mobile Makeover

How a doing-it-all mom became an entrepreneur–and uses tech savvy and common sense to keep her business running.

When she founded Stella & Dot in 2003, Herrin had envisioned it as a direct sales company that would give its sales people, called “stylists,” a way to live balanced flexible entrepreneurial lives. Based on her own experience, she knew things had to change if she wanted to really scale the business.

In the past year in particular, Herrin has given the old-fashioned direct sales model a mobile makeover. And it’s working. Stella & Dot has 16,000 active stylists around the world and in 2013, the company made more than $220 million in sales, up from $100 million the previous year–thanks in large part to the company’s massive mobile push and integration of new technology.

Stella & Dot is what Herrin calls an “omni-channel business”–one that blends the in-person experience with technology. “For a lot of e-commerce companies, their challenge is competing with a company like Amazon. That’s why omni-channel retail can stand apart. It has something Amazon can never offer–a warm body on the end of each sale,” she says. “The use of technology has really unlocked how profitable this business can be.”

Here are four ways Herrin has worked mobile technology into her business model to help grow the company.

A virtual community with on-the-go training.

How do you train 16,000 stylists spread around the world? Stella & Dot has online affinity groups including ones for military spouses, stylists of color, stylists over 50, and the list goes on.

But the company uses more than just social media to connect stylists. Last month, it launched a mobile-optimized “Stylist Lounge,” which gives stylists mobile access to notifications, weekly training videos, peer-to-peer online training, and specific tools depending on how long they have been selling with Stella & Dot.

When new stylists log in, for example, they are given step-by step guidance on how to create their website, send their first trunk-show invitation, and make their first hostess call. More seasoned stylists in charge of teams can access business insights about their team and all stylists can easily choose and share from a collection of customized social media messages. “What used to be a log in and click, click, click is now a swipe and a tap,” says Herrin, who calls the mobile push an “on my phone or bust” model.

Staying lean and savvy about inventory.

Direct-sales models often require sellers to have inventory on hand to sell to customers, which means unsold stuff can quickly start to pile up in their closets. Instead of doing this, Stella & Dot uses trunk shows to test inventory. Last year, the company launched an iPad app for stylists called Dottie that not only allows them to place orders directly to the distribution center in real time when a customer makes a purchase, but also includes tons of images of products that might not be on hand.

The danger, of course, is that the human connection the company so values could be compromised by stylists having screens in front of their faces. But it’s a worry that’s been taken into account when designing the app. “We’ve obsessed over the ease of use,” says Herrin. “We want it to be intuitive so that it doesn’t take away from the human connection.”

Another addition is the social media group called the Style Council, made up of hundreds of the company’s top sellers. The group has direct access to the design and merchandizing teams and votes on the pieces in each season’s collection that are showcased most prominently. “The feedback is very constant in real time,” says Herrin.

Getting orders out instantaneously.

Gone are the days of driving around with trunks full of inventory to deliver. The Dottie app includes a form customers fill out when placing an order, which then gets directly sent to the distribution center. Before that was created, stylists had to keep track of orders on paper that they might not have a chance to submit until the following day. The automated form also lets customers double-check their information, which cuts down on mistakes.

A built-in marketing machine.

At Stella & Dot, stylists play a huge role in marketing. They upload trunk-show photos to the Stella & Dot Instagram feed and are encouraged to post about their work on Facebook. But social media aside, the company has also created a mobile notification that pings stylists when orders are shipped, including the names and notes they took on the customers who made purchases. They can then tap on their phone numbers to make a follow-up call.

Bottom Line: “Our mobile tool isn’t just about sales or transactions. It makes our stylists better at customer service,” says Herrin. “We are using the combination of high tech and high touch to do better merchandizing.”

Original article from Fast Company – read it HERE

Stella & Dot Seen in Recent Press

I spy Stella & Dot! The couture jewelry brand continues to be featured in various magazines, as a celebrity-loved and editor-coveted, affordable accessories line. Check out the latest press from April 2014.

Better Homes & Gardens recently featured the Stella & Dot Bring It Jewelry Roll in the red cerise color in the April 2014 issue, in the “How to Pack a Suitcase” magazine article. BHG editors loved the pop of bright, fun color (so it’s easy to see in your suitcase) and the price point (just $39!). You can pack several of your travel accessories into this fun, roll-up case for your next getaway. It’s the perfect jewelry travel case!

The sweet & dainty gold Piper Necklace was just seen in the pages of Family Circle magazine’s April 2014 issue. The small necklace is perfect for everyday and also makes a sweet gift. And it’s only $34!

Good Housekeeping magazine recently featured the Stella & Dot Sardinia Necklace in its April 2014 issue in a fashion spread. The necklace is a lovely pop of color and the pendant can be removed. It also look terrific paired with other necklaces and chains, as seen on the model from the magazine.

LA Times: Stella & Dot Founder Saw a Way to Dress Up Direct Sales

This article is originally from the LA Times – see it HERE.

Stella & Dot founder saw a way to dress up direct sales

Jessica Herrin, founder of fashion accessories e-commerce company Stella & Dot, was inspired by a Mary Kay convention but decided to give the business model a tech-infused, youthful twist.

Profile: Jessica Herrin, founder and CEO of Stella & Dot

The gig: Jessica Herrin is founder and chief executive of Stella & Dot, a fast-growing company that sells fashion jewelry, handbags and other accessories online and via direct sales.

Stella & Dot salespeople, called stylists, pay a minimum of $199 for a starter kit and sell the company’s merchandise at in-home trunk show parties; they also earn money from purchases made on the brand’s website and mobile app. The San Bruno, Calif., company has 370 employees and more than 18,000 active stylists in five countries. Revenue last year was $220 million.

Personal: Herrin lives in Hillsborough, Calif., with her husband, Chad, and their two daughters, 10-year-old Charlie and 7-year-old Tatum.

Education: She earned a bachelor’s degree in economics from Stanford University but dropped out of Stanford’s MBA program after a year to co-create a gift registry and wedding content website called Della & James. The company would go on to become, which was later sold to wedding and family planning website

First job: Herrin, 41, grew up in Glendale and got a job serving ice cream at a local Baskin-Robbins when she was 15. As a teenager, she also worked at Haagen-Dazs, Baby Gap, Newport Surf, Chuy’s and Islands to help pay for college.

Career change: After graduating from Stanford, Herrin was set to become an investment banker at J.P. Morgan and had an apartment lined up in Manhattan. But on a whim she took a job interview at a software start-up in Austin, Texas, and decided to pursue what she called “a less certain path.”

Got the idea: In 2001, Herrin happened upon a Mary Kay direct-sales convention while she was on a business trip in Dallas.

She says she noticed how excited the women were to be selling cosmetics and running their own businesses, but she felt direct sales entrepreneurship needed a tech-infused, youthful upgrade that Mary Kay and other brands lacked.

“I didn’t resonate with that sales model. I thought of it as something for my grandmother,” she said. “It didn’t seem very modern. Not that there’s anything wrong with it, but it didn’t appeal to me or, I thought, any of the women of my generation.”

Double duty: Soon after, Herrin, who was working in the global e-commerce group at Dell, began dabbling with the idea of starting her own direct-sales company. Jewelry seemed easy to sell straight to consumers, and she recognized a hole in the market for mid-priced accessories.

She went to jewelry-making classes and bead shows, and spent her nights and weekends designing necklaces, earrings and bracelets from her Austin living room. She bootstrapped the start-up, which she called Luxe Jewels, and quit Dell in 2004 to work on the business full time.

Working mother: Although she did her first trunk shows when she was pregnant with her first daughter, Herrin decided to wait until the time was right for her family before going all-in with Luxe Jewels.

“I didn’t try to go for hyper-growth in the business in the early years,” she said. “I paced it around the birth of my newborn and then my second child, and only after I was done nursing my second baby and I could travel did I ratchet it up.”

How it works: A customer hosts a trunk show in her home and invites her friends over. A Stella & Dot stylist brings over sample products for the women to try on and takes merchandise orders, earning a 30% commission. The host of the party receives free product credit and other perks.

Herrin said stylists typically earn $250 to $300 per trunk show. Most stylists are women who sell Stella & Dot products part time and make an average of $2,400 a year.

Stella & Dot designs and manufactures all of its products. Half of the jewelry is priced at less than $50.

First big purchase: After Herrin left, she and her husband took three months to see the world, traveling to such places as Thailand, Croatia and Egypt. She also paid off her student loans.

What’s in a name: Herrin and Chief Creative Officer Blythe Harris decided to change the name of the company from Luxe Jewels to Stella & Dot in honor of their grandmothers.

“We wanted a name that really spoke to the spirit of the business, which is — it’s a company inspired by and created for strong women,” she said.

By LA Times writer Andrea Chang
Twitter: @byandreachang

Are you interested in becoming a Stylist or learning more about Stella & Dot? Contact Director Erin Markland for more info: 949-395-2347 or

Stella Steal: Sommervell Necklace & Christina Gold Link Bracelet

These two pieces are perfect holiday accessories to dress up any dress or work blazer. It’s the perfect amount of gild and glam and it’s a favorite combo of mine! Get this look for less (half the price!) with Stella & Dot jewelry.
J. Crew has these two pieces for the holidays. They are great pieces and great quality… But Stella & Dot’s Sommervell Necklace and Christina Gold Link Bracelet (bottom pics) are half the price and the same great quality. Plus, we have a delight guarantee at Stella & Dot on all our accessories!

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Stella & Dot’s Black Friday Sale: Take an Extra 25% OFF All Sale Jewelry

The shopping season is upon us! Accessory company Stella & Dot just announced their Black Friday Sale. Take an additional 25% OFF all sale and clearance jewelry from November 26 thru December 1, 2013. Several great jewelry pieces are being offered at extremely discounted prices. While supplies last – once they are sold out, they are gone for good!

Already sold out of an item that you still want? Contact me directly and I may be able to help you find it!

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Such a steal! Look at these Stella & Dot prices! Take advantage NOW before they sell out over the Thanksgiving weekend! >> SHOP NOW

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Learn More About Becoming a Stella & Dot Stylist – November Opportunity Meetings

If you are in the Southern CA areas in November, please register to attend one of our casual opportunity sessions to learn more about becoming a Stella & Dot stylist!! I’ll be in LA and OC, so please stop by for coffee or a glass of wine — I can’t wait to meet you!

Are you in Los Angeles or Orange County areas?
Come learn more about becoming a rep for Stella & Dot.

Have a cup of coffee or a glass of wine with Stella & Dot’s youngest Director, Erin Markland, and come see what all the buzz is about! As featured in the Wall Street Journal and the New York Times, this hyper growth company is enabling a new kind of success for busy women with a professional, flexible, profitable home based business. Come along, even bring an interested friend or two, to learn about starting your own part or full time career as a Stella & Dot Stylist.

Sunday, November 3, 2013
Long Beach, CA

Wednesday, November 13, 2013
Newport Beach, CA

Thursday, November 14, 2013
Beverly Hills, CA

Shop with me in November at one of my events or in-home styling sessions:

Stella & Dot Trunk Show and Styling Session
Sunday, November 3rd in Long Beach, CA
Private Residence – Email for info:

Women’s Business Expo Shopping Event
Thursday, November 7th in Costa Mesa, CA

Breast Cancer Fundraiser Event & Trunk Show
Saturday, November 9th in Huntington Beach, CA
Private Residence – Email for info:

Taste It! Wine + Food Event at The Hollywood Hotel
Thursday, November 14th in West Hollywood, CA

Stella & Dot Trunk Show and Holiday Styling Session
Friday, November 22nd in Aliso Viejo, CA
Private Residence – Email for info:

Stella & Dot Labor Day Weekend Sale — Extra 25% Off Sale Items!

Everyone loves a good sale. So click on over to the Stella & Dot web site to take advantage of this promo — All clearance and sale jewelry are an additional 25% off for Labor Day Weekend! Offer valid from Friday, August 30 thru Monday, September 1, 2013 at 11:59pm PST.


Some great jewelry pieces are included in the sale, including the Odyssey Ring in both the labradorite and turquoise stones, the Gloria Necklace which can be worn long or short, the Maisie Pearl Bracelet, or the trendy Kalahari Bangle, all pictured below from left to right.

Click the images below or go to to shop the Labor Day Sale. Be sure to click “Tiffany Atkinson” as your hostess at checkout.

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Stella & Dot SALE This Memorial Day Weekend Only!

We don’t usually give out discounts or free shipping, so you should take advantage of this NOW!! The celeb-coveted and adored accessories line Stella & Dot has marked down lots of items for the Memorial Day weekend. Take up to 50% off select jewelry, handbags and small leather goods this weekend only — Offer ends Monday, May 27th at 11:59pm PST.

PLUS receive FREE SHIPPING on any order over $100!!

Say what?!?

Here’s a snapshot of a few pieces that are being offered at up to half price this weekend:


Shop online or contact me directly to order:

Stella & Dot Featured on Good Morning America

Stella & Dot was featured on Good Morning America on ABC this morning [Friday, April 26, 2013; Good Morning America on ABC] in their “Deals and Steals” segment. The fashion brand has been featured on GMA several times before, being touted by Tory Johnson as a great company with which to earn extra income in a home-based business setting. [Seen here.] News anchor Lara Spencer of GMA (and NBC’s Natalie Morales and Kathie Lee of The Today Show, in true competitive fashion) have also been seen wearing Stella & Dot jewelry on air.

Get any of the three Alice by Temperley jewelry pieces, pictured below, at 60% off! The gold jewelry pieces are a design collaboration with London-based clothing designer Alice Temperley and Stella & Dot. Pictured: Queen of Hearts Charm Necklace, Wonderland Charm Necklace (can be worn multiple ways), and Wonderland Charm Bracelet (very Juicy Couture looking, eh?).

Shop the sale now!


Shop Alice Temperley fashion HERE

Become a Stella & Dot Stylist and Join Me on This Bold New Adventure!

Do you or someone you know love fashion? Is your girlfriend, neighbor or sister looking for a way to make extra income, re-enter the workforce on a part time basis, or even looking to replace a full time career?? Do you have a friend who is just looking for a way to get out of the house once a week for a little “me” time??  I would LOVE to meet her!!!

Or maybe that someone is YOU (wink wink!)….

Well I am here to tell you that we NEED stylists in Southern California (well, really, we need Stylists all over the US, Canada and the UK!) to share the style of Stella & Dot ESPECIALLY now with our launch into another $10 Billion market — Handbags!  This is a ground floor opportunity with a proven company….and one that has delighted so many women already with fabulous jewelry.

So I personally invite you to come “Meet Stella & Dot,” see what all the buzz is about and learn how we have doubled our market opportunity in the cutest way possible!!


The entire collection of totes and handbags will be there for you to see for yourself!
Watch the adorable handbag video HERE!!

PLUS: All of my personal guests will receive a Swag Bag that includes a FREE Soar Necklace & Earrings!!

Southern California Spring Launch Events — Find one near you in SoCal!
Yorba Linda — Tuesday, April 16th at 6:30pm >> DETAILS
Irvine — Monday, April 22nd at 6:30pm >> DETAILS

If you have EVER been curious, I would LOVE to help you discover if this bold new adventure is right for YOU!

Find out more:

Have questions? Ask away!
Contact me anytime … -or- 949.395.2347

Stella & Dot Launches the Autism Awareness Collection for Month of April

The latest statistics released by the CDC suggest 1 in every 88 American children are diagnosed with autism. In boys, that rate goes to 1 in 54. A child is diagnosed with autism every 15 minutes.

Those are staggering numbers, indeed. As a nanny for 12 years, I worked with several families who had children on the autism spectrum, so this cause hits home and is very close to my heart. Now, as a Stella & Dot Stylist, I feel like I can finally help. We can all aid in the research for the disorder during the month of April, which is recognized as Autism Awareness Month.

These two muchkins were both diagnosed with autism in their infant years, and I loved working with them when I was a nanny. :)

These two muchkins were both diagnosed with autism in their infant years, and I loved working with them when I was a nanny. (And they loved playing with my MacBook’s Photobooth feature, haha.)

In April, Stella & Dot is donating 20% of all proceeds from the sales of the five jewelry pieces shown below to the HollyRod Foundation, a resource for families who face challenges in coping with autism disorder and Parkinson’s disease. The HollyRod Foundation was founded by actress Holly Robinson Peete and her husband, former NFL quarterback Rodney Peete. >>> Read more about the HollyRod Foundation HERE.

20% of all proceeds from the sale of the featured Stella & Dot jewelry pieces will benefit the HollyRod Foundation

About the jewelry pieces in Stella & Dot’s “Autism Awareness Collection:”

1.) Spirit Bracelet – $29 – adjustable & featuring multi-colored beads to represent the colors of the autism ribbon & puzzle piece

2.) Tree of Life Necklace – $69 – sterling silver tree medallion & chain is a gentle reminder to “stay firmly planted but always reach for the sky.”

3.) Purple Pippa Necklace – $69 – long gold chain featuring geometric purple & brown epoxy stones

4.) La Folie Necklace – $49 – featuring hand wired amethyst & semi-precious smoky quartz stones

5.) Bring It Multi-Stripe Jewelry Roll – $22 – bring your jewelry with you on-the-go with this chic travel accessory


Stella & Dot Turquoise Ring in Redbook Magazine

One of my favorite Stella & Dot rings was recently featured in the press! Check out the genuine turquoise Mary-Margaret Stone Ring from Stella & Dot in the April 2013 issue of Redbook magazine with Lauren Conrad on the cover (seriously love her!) in the “Fashion Under $50″ article. This ring is the perfect little pop of color for spring and summer. I love to stack this turquoise ring with the gold bands of the Stackable Band Rings, also from Stella & Dot jewelry (a set of five rings). I also love wearing my Ariella Collection “Faith” Ring from Nordies with it too. How do you stack your rings???


Robyn Howard Wearing Stella & Dot Jewelry on The Bachelor ‘Women Tell All’ Episode

Sean was under the microscope last night on ABC’s The Bachelor “Women Tell All” episode, [Monday, March 4, 2013] as he was called a “southern gentleman” and “a frat boy.” Ouch. And Tierra apologized and sported a HUGE diamond engagement ring. Does any one else think that thing is fake? Hmmm… The Tierrist is always questionable.

The lovely Robyn Howard was spotted wearing three pieces on The Bachelor ‘Women Tell All’ episode, shown below. She is wearing the gold Soar Bird Necklace and the gold Valor Pendant Necklace layered together. She is also wearing the purple ARC Drop Earrings, all from Stella & Dot jewelry.


Get the Look: Kyle Richards of Real Housewives of Beverly Hills

Kyle Richards hair gets the most Google searches, but I think her accessories are pretty awesome, as well. In the recent episode on Bravo’s hit TV show, Real Housewives of Beverly Hills, she wore a fabulous statement necklace while hanging out with Kim before the White Party. [February 18, 2013; Bravo, RHOBH, Season 3, Episode 14]

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Get Kyle Richards’ look for less with Stella & Dot jewelry. Try the Tempest Statement Necklace from Stella & Dot for a look-alike statement necklace with rhinestones and chains. Also check out the matching Tempest Statement Bracelet from Stella & Dot.

This necklace has been spotted on actress Jennie Garth and Nina Dobrev, and featured in InStyle maagazine.
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Get the Look: Real Housewives of Beverly Hills

Real housewife of Beverly Hills Adrienne Maloof has said she loves a big statement earring. And she was recently seen on an episode of Bravo’s The Real Housewives of Beverly Hills wearing gorgeous green drop earrings that everyone has been asking about. While I haven’t yet found the exact earrings that Adrienne Maloof wore on the show, I do recommend checking out these genuine green jade Serenity Stone Drop Earrings from Stella & Dot. For just $49, I’m sure it’s a lot less than the real housewife paid for her pair.


The green jade Serenity Stone Drop Earrings from Stella & Dot have been seen on Brooke Burke and Stacy Kiebler. And look-alike styles have been seen on actresses Reese Witherspoon, Charlize Theron, and Emma Stone, and on Bachelorette Emily Maynard. They also come in turquoise.

And if all that wasn’t enough to want these earrings, consider this: The leading industry expert on color trends, Pantone, chose Emerald Green as the 2013 Color of the Year! Now we know RWOBV Adrienne Maloof and all these A-listers are really on-trend!

Another great look for less? Get Real Housewives of Beverly Hills Brandie Glanville’s turquoise look with Stella & Dot jewelry (shown above). Try the turquoise and jade Azure Couture Chandelier Earrings (one sale!) and the genuine turquoise Maya Pendant, both from Stella & Dot jewelry, shown below.


Stella & Dot Jewelry Makes the Perfect Valentine’s Day Gift!

This Valentine’s Day, get your sweetheart something sentimental and fun from Stella & Dot jewelry! If you don’t have the money for expensive diamonds, but you’re tired with just chocolates and flowers, Stella & Dot jewelry is your answer! Whether you choose a personalized charm necklace, a trendy bracelet or a sweet, delicate ring, she will be delighted with your jewelry choice. Here are a few Valentine’s Day gift ideas…. (Ohhh, and don’t forget the other women in your life… You know, your mom, grandma, sister, daughter.. They’ll be happy that you got them something too!)

Order by 9am EST on February 6, 2013 for guaranteed delivery before Valentine’s Day!

Contact me to order or shop online:

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Stella & Dot Necklace Featured in Ladies Home Journal

This spring, add a bit of edge to your sweet style. Spikes and chains over lace? Yes, please! This trend was recently showcased in the February 2013 issue of Ladies Home Journal with Hoda and Kathie Lee on the cover. The gold and coral Carmen Statement Necklace from Stella & Dot was highlighted over a lacy white button-up in the “Your Spring Style” fashion article.


Stella & Dot Necklace Featured in Real Simple Magazine

Stella & Dot is often in the press, and this new year will be no exception. The Queen of Hearts Charm Necklace from ALICE by Alice Temperley for Stella & Dot was recently featured in the February 2013 issue of Real Simple magazine. The gold charm necklace was featured as a top find for less than $50 in the magazine’s “2013 trends worth trying” article.

Real Simple magazine wrote: With a trio of small, mismatched charms this 24-inch chain has a romantic, vintage feel. Only $44 from

RealSimpleFeb13See Also … Stella & Dot Featured in January 2013 issue of Real Simple

Stella & Dot Stylists & Business Model Featured in Forbes

This article is from Forbes online business blog. Read the original article HERE.

Forget “Work-Life Balance” — Give Us Choices Instead

By Susan Strayer LaMotte, founder, Exaqueo.

From Millennials to new moms, flexibility continues to top the list of what women want from work.  Why do we care so much?  Our lives require it. From carpooling and play dates to marathon training and boardroom presentations, we make it all fit — or at least, we try to.  So it’s no surprise that women no longer want to choose between working or staying home, or some combination of those options.

Forget work-life balance. We want a little bit of everything.

The New “Balance” Problem

I met Lauren Sigler and Anne Brinker for coffee—easily spotted by their trademark Stella & Dot jewelry.  Independent stylists for the growing jewelry and accessories brand, Sigler and Brinker are both confident, college-educated moms on a mission to figure out a way to meld work and home in a new way.

The question of working or staying home is decades old. In 1950, women made up less than 30 percent of the workforce. But in 1990, 53 percent of married households had both husband and wife employed.  It wasn’t surprising that the number rose so dramatically. But 10 years later (2010) that number remained unchanged. And according to a 2011 Catalyst study, the number of dual-career households is even beginning to fall.

For American families, choosing to have mom stay home is still about a 50/50 split. It seems to be a yes or no decision, and it’s a big one. For women, staying home means sacrificing family income. Going back to work means investing in childcare and juggling home responsibilities.

Four years ago, Sigler and her husband were both attorneys working grueling schedules and trying to get home to be with their first daughter.  It just didn’t work. When her second child was diagnosed with cerebral palsy, Sigler knew that a typical attorney’s career wasn’t in her future.

This is where it gets interesting for many motivated, educated moms. They have fond memories of having their own mom stay at home, but were also exposed to “you can do anything” messages of encouragement.  They invested in college and graduate school only to have the same feelings their own mothers did about being able to stay home in some capacity to raise their children.

And frankly, women are done with having to choose one over the other. They’re demanding flexibility.

“Once we had our first child, I wanted to stay home,” says Brinker, who was an event planner before having kids.  Afterwards, she couldn’t maintain that career with its taxing hours and odd schedule. “But I really wanted to keep a foot in the working world,” she says.

Direct Selling, Reinvented

Direct selling isn’t new — Avon was founded back in 1886. Today, 80 percent of the 15.1 million people in direct sales in the United States are women. But the type of woman finding success in direct sales has changed. Enter Stella & Dot.

“[We have] innovated a new business opportunity that we call social selling. We’ve built the business around the premise that women want to be in service, not in sales. They want to easily and authentically recommend products they truly love,” says Stella & Dot Founder & CEO Jessica Herrin.

Stella & Dot is direct sales reinvented for today’s well-educated, technologically savvy women (and a few men!) who are called Stylists. They get their own websites and don’t have to hold any inventory. They rely on social media to drive cocktail-fueled trunk shows where friends can play with the jewelry and orders are all done online—no pressure-filled order forms passed around the room.

And that’s what works for Sigler and Brinkler. They’re not engaging in pushy sales techniques or lugging product around fitting deliveries in between soccer practice and doctor’s appointments. They’re fitting it into their lives.

“We don’t [have time to] go shopping with our friends anymore so a trunk show is a good time to catch up,” says Sigler.

But flexibility isn’t just about the stay-at-home mom. Seventy percent of Stella & Dot stylists have another job.  They like the flexibility of earning extra money in addition to a full-time role or the ability to meld it with other part-time gigs.  It’s professional ownership. They’re in charge.

That’s exactly how Herrin wants it. Stella & Dot isn’t her first gig as an entrepreneur.  She’d previously founded, and realized she hated telling people what it took to be an entrepreneur: her entire life.

So why does it work? Well, for one, Sigler and Brinker aren’t your mother’s MaryKay representatives. While they were wearing Stella & Dot pieces (I recognized them from checking out the recent collection online), they didn’t point them out, pull out samples, or even try to convince me to host a trunk show.

They take the same approach at those shows. They lay the product out and sit back.  There’s no order form passed around. Instead, hostesses share wine, snacks and stories to a soundtrack of Beyonce and Adele.

“It’s a product I can actually sell,” says Brinker, who tried other direct sales opportunities before finding Stella & Dot.  “I just sit back and it sells itself.”  And with half the line under $50 per piece, sell it does. In 2011, retail sales were over $175 million — projected to jump to over $200 million in 2012. The company has paid over $100 million to date in commission to their Stylists.

What Working Women Really Want

The success of Stella & Dot isn’t just another growth story for a modern business world.  It’s a sign that traditional work as we know it is changing more quickly than we think.

We already know the workforce of the future isn’t 9-to-5. But most companies are touting flexibility as random telecommuting or flexible arrival and departure times.  In a 2011 employee benefits survey from the Society of Human Resource Management (SHRM), only 35 percent of the almost 600 companies surveyed even offered a compressed work week, and only 13 percent offered job sharing.

That means we still have to cave to corporate demands. Forget it — it’s just not working anymore.

There’s a reason more women are graduating from college and yet the number of women in the workforce remains unchanged. There’s a reason women are starting their own businesses more than ever before. And a reason companies like Stella & Dot are experiencing massive growth.  It’s all about choices—choices in how, when and where to work—and control.

“In a way,” says Herrin,  “We’re democratizing entrepreneurship by taking away almost all of the capital risk of starting a business and the need to have specific experience.”  Decrease the barriers to entry, decrease the risk, and you increase control — Stella & Dot stylists have an incredible amount of control over their own success or lack thereof.

And maybe that’s what all this flexibility is really about. My parents raised me with the idea that I could be whatever I wanted to be. I was in control of the choices I made.  If I worked more hours at the Drug Emporium, I made more money for college. If I worked less, I had more time with friends.  But it was my choice.

That’s the lesson most of corporate America could really stand to learn.  Women want the opportunity to fit everything in — even if that means we work a little less and earn a little less.  Don’t tell us what work-life balance is; let us decide. If companies don’t get creative now, they’ll run out of talent later.

A-List Celebs Spotted in Stella & Dot Jewelry

The a-list celebrities rock their Stella & Dot jewelry on the red carpet and on camera — Check it out!

Actress Vanessa Hudgins wearing the gold Rebel Pendant Necklace from Stella & Dot at the “24 Hour Plays” on Broadway after party in NYC on Monday, November 12, 2012.

Actress Elizabeth Banks wearing the Medina Bib Necklace from Stella & Dot jewelry with a fun printed dress at the Breeders Cup in LA.

Actress Jennie Garth wearing the small Serenity Stone Earrings in raspberry from Stella & Dot on the set of Extra in LA.

Actress Sofia Vergara tweeted this pic as she headed to the set of the Ellen Show on October 30th – She’s wearing the silver Renegade Bracelet from Stella & Dot.

Be Stylish On The Go: Stella & Dot Tech Cases

Check out the latest product category from Stella & Dot: iPhone cases! Look stylish on-the-go with Stella & Dot’s new iPhone cases and iPad cases. The TPU silcone-based iPhone cases fit the iPhone 4 or 4s model and comes in three color combos — teal with birds, purple & fuschia, and light turquoise — with the new Stella & Dot logo.

The iPad case features faux leather signature embossed silver metallic color — Perfect as a holiday gift!

Shop online at for holiday gifts.

Stella & Dot Featured in People StyleWatch Magazine

Everyone is going nuts over the recent announcement that Stella & Dot jewelry is partnering with UK fashion designer Alice Temperley! Kate Dimmock, fashion director for People StyleWatch magazine, featured the Fox Ring from ALICE by Alice Temperley for Stella & Dot in the October 2012 fall issue in the “What I’m Loving…” fashion article. “I like the English-eccentric vibe of Alice’s clothing, so I was thrilled to find out she’s bringing that same feel to her first-ever jewelry collection with this affordable line with Stella & Dot,” she says.

Shop the new ALICE by Alice Temperley for Stella & Dot jewelry collection on October 1, 2012! Stay tuned!

Emily Maynard Wearing Stella & Dot Necklace at Benefit Cosmetics Macy’s Event

Bachelorette Emily Maynard stepped out with fiance Jef Holm made an appearance at the Benefit Cosmetics Brow Bar event in Macy’s Herald Square at the beginning of the month. They both looked sharp and chic in black. Take it from Emily, a girl can’t go wrong with a statement necklace and a little black dress! She is wearing the silver Metropolitan Mixed Chain Necklace from Stella & Dot, also seen on E! News correspondent Giuliana Rancic and Real Housewives of Orange County star Vicki Gunvalson.

Check out more Bachelorette Emily Maynard fashions HERE.

Also, check out this cute picture (above) of bachelorette Emily Maynard. She is wearing the green and blue stone Serenity Stone Necklace from Stella & Dot with her green dress.

Stella & Dot Jewelry at New York Fashion Week

This post is orginally from Stella & Dot’s corporate style blog, seen HERE.

What better way to celebrate New York Fashion Week than with an ultra-chic Stella & Dot “Style Lounge”?

This past weekend we did just so, setting up shop in the The Empire Hotel, located next to the infamous Lincoln Center, where the runway shows take place. Editors, industry influencers and celebrities including Kaylee Defer, Christian Siriano, AnnaSophia Robb, Megan Hilty, Lorena Garcia, Jamie Chung & Adrienne Warren, to name a few, stopped by to get a sneak peek of our new Holiday Collection in addition to the amazing ALICE By Temperley for Stella & Dot styles. To say we have some new Stella & Dot fans would be an understatement as guests could not stop raving about the collection as they exited!

Step inside the Stella & Dot Style Lounge and catch a few fun moments from the event:

Introducing the NEW Foundation Bracelet Which Supports Stella & Dot’s Charitable Foundation

The mission of the Stella & Dot Foundation is to help empower women and children through economic and educational development. All proceeds from the Foundation Bracelet & Foundation Charms contribute to this charitable cause and benefit three Foundation partners:

  • Accion — Committed to bringing affordable small business loans to entrepreneurs
  • Girls Inc– Inspiring all girls to be strong, smart and bold
  • buildOn — Breaking the cycle of poverty, illiteracy, and low expectations through service & education

As a personal volunteer and college-prep mentor for my local Girls Inc. chapter in Costa Mesa, CA, this cause hits close to home. I spend 4 hours each week as a “college prep” mentor for high school girls and a volunteer for kids ages 5-12 years old, and I have a personal goal to sell 100 Foundation items by October 15th. This would put me in the “running” to visit NYC with our CEO, and to work hands-on with high school students in the Bronx and volunteer in their local community through Girls Inc. and buildOn.

Since this cause is so close to my heart, I have decided to personally donate an additional $5 to my local Girls Inc. chapter for each foundation item sold.

2 easy ways to purchase the Foundation Bracelet & contribute to this cause:
1.) Order directly online by visiting

2.) Contact me to order at 949-395-2347 or

Foundation Charm – silver: $34
Foundation Charm – gold: $39
Foundation Bracelet – turquoise: $39
Foundation Bracelet – red/coral: $39
Foundation Beaded Bracelet – turquoise: $39
Little Girls Foundation Bracelet – pink/coral: $22
Little Girls Foundation Bracelet – turquoise: $22

UK Designer Alice Temperley Partners with Stella & Dot Jewelry

Popular UK fashion designer Alice Temperley is teaming up with Stella & Dot to debut her first ever jewelry collection. InStyle magazine wrote: “Alice Temperley is launching her first jewelry collection! The London designer, a favorite of both Kate and Pippa Middleton, teamed up with accessories label Stella & Dot to create a series of whimsical charms, some of which are inspired by Alice in Wonderland. The lineup includes necklaces, bracelets, and more for $39 to $158, including this charm bracelet, below, for $98. Shop the ALICE by Temperley for Stella & Dot collection starting October 1st.” (See the original article HERE.)
A favorite of Kate Middleton and Pippa Middleton, the UK designer is known for her whimsical style and evening/cocktail gowns, as shown in her high end fashion brand Temperley London, and its sister brand ALICE by Temperley, which features more affordable and casual pieces.

Shop the ALICE by Temperley for Stella & Dot Jewelry Collection – Debuts on October 1, 2012!
Shop online at

Are you in the UK and want to order?
Please email me directly at and I’m happy to help!

GMA Flash Sale — 60% OFF Stella & Dot Statement Necklaces in Celebration of NYC Fashion Week

Tory Johnson of Good Morning America featured several products on this morning’s Deals & Steals segment [Thursday, September 6, 2012 on GMA], including 3 statement necklaces from Stella & Dot. Take 60% OFF the Marchesa Necklace, Stevie Necklace and the BRAND NEW Aphrodite Necklace, which is just launching today for this GMA deal.

Visit my website at to shop — Search for the necklace of your choice in the “search” box. Or feel free to contact me directly to order at 949-395-2347 or

Take an Extra 20% Off All Sale Items — Labor Day Weekend Only!

Take advantage of extra savings this Labor Day weekend by taking an additional 20% OFF all sale and clearance jewelry from Stella & Dot. Some jewelry items are as low as $5!

All quantities are limited and available while supplies last.
Extra 20% off expires on September 3, 2012 — So hurry!
Shop the sale at:

Stella & Dot Necklace Featured in Germany’s InStyle Magazine!

The stunning Bamboleo Statement Necklace from Stella & Dot jewelry was recently spotted on “it” girl actress Olivia Palermo in InStyle Germany magazine (with actress Blake Lively on the cover).  I love how she styled the necklace over a printed top and added even more texture with a fur coat. And let’s not forget about those magenta, pointy-toe heels! So chic. What do you think of Olivia’s look?

Do you know a German fashionista who would love Stella & Dot? How about someone in the UK? If you or a friend is interested in learning more, we are expanding our sales force oversees and would love to have you as part of our team! Please contact me for info on becoming a Stella & Dot Stylist: 949-395-2347  -or-

Selena Gomez Wearing Stella & Dot Necklace in Teen Vogue Magazine

Former Disney channel star and actress/singer Selena Gomez (oh yes, and she’s also Justin Bieber’s girlfriend) wore the delicate Aura Coin Necklace by Stella & Dot in the September 2012 issue of Teen Vogue magazine. The necklace is the perfect accessory for a casual look, as Selena demonstrates in the magazine’s fashion article. The necklace features a gold plated brass coin surrounded by tiny Japanese bugle beads in metallic hues and gold plated brass chains to create a flattering delicate, layered necklace. Buy the necklace HERE.

See also…

Selena Gomez Wearing the Gold Rebel Pendent Necklace from Stella & Dot

Selena Gomez Spotted Wearing Stella & Dot Jewelry


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