* Modernizing flexible entrepreneurship, whether you would like to be a side-preneuer” or a full-time sales rep
* Sales reps are called “stylists” because of the high-tech/high-touch philosophy that they offer their customers with individual attention and styling suggestions
* Accessories is a $30 billion dollar business each year! – So much room to thrive and grow!
* Stella & Dot operates like a couture fashion house, utilizing the talents of in-house designers who personally and individually handmake and model each piece.
* High dollar per hour with higher-than-average trunk show sales and irresistible product
* Celebs and magazine editors continue to LOVE Stella & Dot jewelry and accessories!
* Now in several countries – US, UK, Canada, Ireland, France, Germany — Do you know someone in these countries?
* Stella & Dot Foundation supports several causes, such as partnering with HollyRod in April for Autism Awareness
* Few big investors, so they don’t need to operate like a “big venture business”
* How do they measure success? Payout and impact to their Stylists — Over $200 million was paid out in 2013!
* Revolutionizing and focusing on some basic operations, such as new technology, broader design studio, and in-house shipping warehouse
Posts tagged ‘business’
* Modernizing flexible entrepreneurship, whether you would like to be a side-preneuer” or a full-time sales rep
Stella & Dot’s Jessica Herrin Is Nobody’s Avon Lady
The jewelry retailer’s CEO is turning the trunk show model on its head–with excellent results.
[This article is by Stacy Jones at Fast Company - See the original post HERE.]
Although direct marketing has come a long way from the days of the Mary Kay catalog and neon-green Tupperware, Jessica Herrin, CEO of jewelry and accessories retailer Stella & Dot, has breathed new life into the business model.
Herrin created the company for fashionable women who want higher-quality bangles, earrings, and rings than what’s found at bargain boutiques–but something more approachable than the gems locked in glass cases at traditional jewelers. “My favorite [this season] is the Phoenix Pendant. It’s versatile and reminds you of art deco,” she says. “It’s very Gatsby-esque.”
The company now counts 30,000 sellers, or “stylists,” among its ranks and has paid out more than $100 million in commissions. Its retail sales have grown from $33 million in 2009 to $200 million in 2012. And each piece of Stella & Dot jewelry is created by an in-house design team, in a loft above Barney’s in New York’s SoHo neighborhood.
Herrin, who prefers to spend her time out of the office and with her stylists, says many of the women–there are some men, too–who sell Stella & Dot use it as seasonal work. It’s been especially popular among teachers and nurses. During any given month at least half of the company’s stylists actively sell Stella & Dot’s products by hosting in-home trunk shows. “I think the exciting thing about our company is that despite our rapid growth, at any given trunk show, at least eight out of the 10 people there are shopping with us for the first time,” she says.
It’s not the 40-year-old Stanford graduate’s first company, or even her first successful one. In 1996, Herrin dropped out of business school to start Della & James, a bridal registry website. It evolved into WeddingChannel.com, an all-encompassing online destination for brides. At that point she felt like it was beginning to take over her life and get in the way of starting a family. She left and later became a manager in the e-commerce department at Dell computers. Herrin launched her jewelry company in 2004, then relaunched as Stella & Dot in 2007.
She approached the direct marketing realm with some trepidation, believing that, too often, the products sold by armies of independent salespeople–for companies like Mary Kay, Avon, or Tupperware–were outdated and missing their mark with consumers. Herrin also looked at fashion brands being sold with traditional retail models that didn’t have the personal, energetic sales touch that is often the key to success.
“I thought there were a lot of great brands for retail that didn’t offer great service in the stores,” she says. “And then at trunk shows, I would love interacting with people, but they weren’t selling the products I wanted. I thought technology was missing from the equation.”
So she did her research. As Herrin puts it, she walked a million miles in some very stylish shoes to learn by immersion at trunk shows. She even held some of her own to learn what it would take to make the model successful.
Next year, Herrin wants to see her San Francisco-based company take command of its supply chain and infrastructure. With those goals in mind, she brought on a former vice president of operations at Amazon and a former head of inventory planning at Old Navy. “Saying Amazon is in the book business is like saying Stella & Dot is in the jewelry business,” she says. “We want to expand to include other product categories, but not in other forms of retail. We’re going to stick with this social selling model that’s been so successful for us.
“We’ve made a tremendous splash, but we’re so relatively small compared to what we will be,” she continues. It’s just breakfast time at Stella & Dot.” And there’s no Tupperware at this breakfast table.
Stella & Dot’s visionary founder and CEO Jessica Herrin joined Hoda Kotb and Kathie Lee Gifford on The Today Show [NBC morning television show, The Today Show, aired Tuesday, June 25, 2013]. Today’s morning segment kicked off a special series called “Make It Happen Today.” Jessica chatted with Hoda and Kathie Lee about the Stella & Dot jewelry and accessories brand and how women across America can become their own entrepreneur by becoming a Stella & Dot Stylist.
Click the image below to watch the TV segment or CLICK HERE.
Please contact me if you have questions about becoming your own business owner and starting your new journey as a Stella & Dot Stylist! I’m here to help! :)
Talk about color play! TV personality & entrepreneur Bethenny Frankel wore the Spring Awakening Statement Necklace from Stella & Dot on the Ellen Show earlier this month on May 10, 2013. She paired the bright pink and orange necklace with a green dress on the show. And if you’re interested in knowing more of what Bethenny wears, she mentions the clothing brands that she is wearing on her blog, seen here.
See Bethenny wearing more Stella & Dot jewelry HERE.
Do you or someone you know love fashion? Is your girlfriend, neighbor or sister looking for a way to make extra income, re-enter the workforce on a part time basis, or even looking to replace a full time career?? Do you have a friend who is just looking for a way to get out of the house once a week for a little “me” time?? I would LOVE to meet her!!!
Or maybe that someone is YOU (wink wink!)….
Well I am here to tell you that we NEED stylists in Southern California (well, really, we need Stylists all over the US, Canada and the UK!) to share the style of Stella & Dot ESPECIALLY now with our launch into another $10 Billion market — Handbags! This is a ground floor opportunity with a proven company….and one that has delighted so many women already with fabulous jewelry.
So I personally invite you to come “Meet Stella & Dot,” see what all the buzz is about and learn how we have doubled our market opportunity in the cutest way possible!!
The entire collection of totes and handbags will be there for you to see for yourself!
Watch the adorable handbag video HERE!!
PLUS: All of my personal guests will receive a Swag Bag that includes a FREE Soar Necklace & Earrings!!
If you have EVER been curious, I would LOVE to help you discover if this bold new adventure is right for YOU!
Find out more:
This article and photo are originally from the San Francisco Business Chronicle. Read the original post HERE.
Stella & Dot redefines women’s workplace
Walking into Stella & Dot‘s San Bruno offices, it’s clear that this is a company geared toward girlie fun, from the friendly employees to the jar of blue and green candy in the entryway.
Founder and CEO Jessica Herrin and Chief Creative Officer Blythe Harris are admirably camera-ready, yet casual. Both are wearing the company’s jewelry; Herrin in layered, delicate pieces, and Harris in a statement bib necklace. They share a comfortable camaraderie, laughing often and nodding while the other is talking, like sisters.
The delight, as they say, is in the details. But while the direct-selling brand is known for “just-us-girls” house parties and versatile, eye-catching accessories, it’s quietly building a group of entrepreneurial women who are redefining professional independence.
Stella & Dot is a boutique-style jewelry and accessories company that utilizes independent consultants, whom they term stylists, to sell products directly to consumers through at-home trunk shows and through e-commerce websites. The company has more than 10,000 active stylists worldwide, in countries ranging from Puerto Rico and Canada to the United Kingdom and Germany.
Last year, Stella & Dot’s sales were expected to exceed $200 million, and the company was No. 57 in the Inc. 500 list of the 5,000 Fastest Growing Private Companies. Herrin was named a Top Ten Female CEO by Inc. Magazine, and Harris received the Rising Star Award for Accessories from the Fashion Group International. In November, the company received the ACE Award for Retail Innovation from the Accessories Council.
In other words, this isn’t your grandmother’s Tupperware party.
“When you talk about a flexible business for women,” Herrin says, “you really have to think about what’s possible today, and why would that be different, because the woman has changed, technology has changed, consumers have changed. You really have to start from scratch.”
In 2003, three months pregnant with her first daughter and working as a senior manager in e-commerce at Dell, she had a vision of solving, as she saw it, the “modern woman’s dilemma” – a career that offered a livable wage yet provided the flexibility that a corporate career wouldn’t.
She became intrigued with reinventing flexible entrepreneurship, she says, recognizing that women today are fundamentally different than they were 20 or 30 years ago.
Herrin began experimenting with the idea of do-it-yourself jewelry sold through house parties. The serial entrepreneur developed the concept while she was still working on another company she founded at Stanford Business School in 1999: WeddingChannel.com, which was sold to the Knot in 2006. Her new company, called Luxe Jewels, was profitable, though Herrin admittedly was “bootstrapping” it and creating all the designs herself.
It wasn’t until 2007, when Herrin brought on Harris, along with Chairman Mike Lohner and sales guru Danielle Redner, that Stella & Dot was officially born. Named after Herrin’s and Harris’ inspiring grandmothers, Stella & Dot intended to break the mold of at-home businesses, which Herrin felt offered less-than-desirable products in high-pressure sales environments.
The DIY idea had been scrapped. In its place was Harris’ expertise and eye for design. A former student and artist in residence at Parsons Paris School of Art and Design, Harris had stints at Cartier, DeBeers and Banana Republic and had earned an MBA from Columbia University.
Herrin envisioned a design-driven product that stylists could be passionate about and proud to share, combined with multichannel selling opportunities. She wanted something that could be sold and shared person-to-person, on the go with an app, on a website featuring video-style tips or by gathering friends to create a social experience.
Direct selling – basically, distributing goods directly to consumers, according to the Direct Selling Association – isn’t new. From Tupperware to candles to clothing, women looking for some spare income (and an excuse to socialize), many of them stay-at-home moms, have been organizing trunk shows at the homes of friends and friends of friends for decades.
“I think we really innovated this concept,” Herrin says. “We said, what if you just started with a blank piece of paper and designed a business that worked for today’s woman? It really was about putting the business into a modern age.”
Stella & Dot stylists earn 25 to 30 percent commission on what they sell, and the hostess of the party is offered up to 25 percent of party sales in free jewelry, and up to four items at 50 percent off. The average trunk show earns the stylist between $250 and $300. To get started, stylists buy a starter kit for $199. Many stylists go on to mentor and train sales teams, which generates additional income.
San Francisco’s Lindsay Walsh is one example. The mother of three young boys, Walsh had worked in high-tech public relations before taking eight years off to raise her family. She wasn’t really looking for a job, and she had never worked in sales, but an article on the company in the San Francisco Business Times intrigued her.
In less than five years, she has become a platinum director, meaning Walsh has about 4,000 women across the United States on her team. In November alone, she estimates they sold more than $2 million in jewelry.
“Our sales teams are growing organically,” Walsh explains. “People are coming to the trunk shows, having a great time, loving the product and seeing that it’s an opportunity.”
Walsh declined to give specifics on her income, but says, “A six-figure income for someone who is pursuing it, and who has had success, is very plausible.”
“We have stylists who do this because they want to earn an extra $300 a month, they want to earn $1,000 a month, or they want to earn an extra $1,000 a week,” Herrin says. “We have a stylist who just earned over $70,000 last month, and who will earn close to a million dollars this year.”
The range is broad, she explains, because there are no sales quotas.
Stella & Dot is a member of the Direct Selling Association and adheres to their code of ethics, which strictly monitors direct-selling businesses to prevent pyramid or recruitment schemes.
“Here we define success as happiness,” Herrin says. “If you’re happy, then you’re succeeding, and you have to decide if that’s part time or full time.”
“We have a lot of stay-at-home moms, but now we have stylists who are much younger,” Walsh says. “We have grandmas, and we have doctors and lawyers, and people who are architects.
“They are smart and motivated and have something to offer, but they can’t plug into the traditional workplace right now,” she says.
The company also offers a unique excuse to socialize.
“I’m in my early 40s, and women in my demographic – there is no way that we are going to meet a bunch of girlfriends, have a coffee, and go shopping on Chestnut Street,” Walsh says.
“But can people pop over to their neighbor’s house after dinner, have a glass of wine, and spend that time catching up and buying a necklace? That whole communal experience is a really important part of it.”
And while social selling has a proven track record, Stella & Dot has added mobile shopping and social media to the mix. Stylists can have a personal e-commerce website for $99 a year, and product pages are often accompanied by an instructional video featuring Herrin and Harris
“Our store,” Herrin says, “is every living room in the world, every mobile device, every computer.”
Stella & Dot introduces a new line of accessories with a catalog twice a year, in addition to occasional capsule collections.
Harris, along with her New York design team, has a background working in fine jewelry. She recently relocated to the Bay Area for most of the year, along with the new print development and handbag design teams, making the effort bicoastal.
“Every element is custom done; we work with in-house model makers,” Harris says. The piece she is wearing, the limited-edition Virginia Bib Necklace, was made by the same workshop that does work for Lanvin, Prada and Manolo Blahnik.
For Harris, joining Stella & Dot was as much about the mission of the company as it was the chance to design a quality product for the underrepresented midrange accessories market.
In the beginning, it was a small company, and by default, Herrin was the designer. “It was very ugly in the beginning!” she says with a laugh.
The designs are a combination of crowdsourcing and intuitive trend-forecasting.
Before they begin work on the upcoming season, Harris says, “I take a step back and set the vision. My jewelry design director and I travel to Europe twice a year to see vintage dealers and look at art and architecture and, most of all, street style.”
“While we get a lot of information from our customers,” Herrin says, “it’s also about being ahead of trend. There’s always a piece that when I first see it, I think it’s crazy. And luckily, Blythe has that vision to be far ahead of that.”
The pieces are deliberately meant to work for a range of women, both geographically and age-wise. For every piece, Harris asks, “Is it flattering? Is it feminine, versatile, wearable and special?”
Stella & Dot has been photographed on celebrities (Sofia Vergara, Selena Gomez, Katherine Heigl), spotted on TV (“The Bachelorette”) and featured in magazines (Vogue, Real Simple). But Harris and Herrin agree that their favorite place to spy a piece of Stella & Dot jewelry is “passing a random person on the street.”
Prices range from $16 to $300, and half of the line is less than $50.
“I think we have totally nailed it from a product standpoint,” Walsh says. “We have the price-value ratio perfect. It’s super-cute, really high-quality, but because of our channel, able to be delivered at an incredible price.”
“We want someone to tell you that you look amazing in that jewelry,” Herrin says. “We love surprise and delight … and we want to go beyond your expectations.”
For Harris, the potential is as much stylistic as it is empowering. “As a culture, we’re not very comfortable accessorizing. India is one of my favorite places to get inspiration,” she says, “because everyone is wearing layers of bangles, and it’s incredible. Wearing accessories is part of living a bold and joyful life.”
“I meet women at trunk shows all the time who say, ‘I don’t really wear jewelry,’ ” says Herrin, who, along with Harris, attend at least one trunk show a month.
“And those are the ones I like to help the most, because I’m like, ‘That’s OK – I’m going to help.’ ‘”
Stella & Dot spring 2013, starter pieces
For the spring collection, released January 11, the inspirations were twofold. One of the major themes, Harris explains, was a “modern take on a desert road trip,” including the hues of a desert landscape. The design team was inspired by traditional Navajo elements, chevron patterns, fringe, mixed metals and more. “You can’t help but feel adventurous and daring,” Herrin says. The second theme is a nod to both one of the earlier Stella & Dot collections, as well as Harris’ own grandmother. “One of the starting points was my grandmother’s flower brooches,” Harris says, with bold colors and fresh whites. “Imagine what you would wear to a chic, hip garden party,” Herrin says.
Not a “jewelry person?” Have no fear. They advise women to start small, experiment with layering and eventually build up to statement piece. Here are some recommendations.
Starter Piece: “A personalized necklace from our charm collection is the perfect everyday piece. Start out with an initial and a birthstone charm and layer over time. Layered bracelets are also an ideal way to start wearing more jewelry.” (Charm necklace is about $66.)
Statement necklace: “For this season, I love the Dot Bloom necklace. It is so happy and fresh and works over any color.” ($198, available January 11)
“Non-Jewelry” converter: “The Pegasus is a showstopper. It transforms any outfit into a ‘wow’ and is perfect for day or night. Each piece takes over two days to hand-embroider.”($198)
Best day-to-night: “The Zoe Lariat looks effortless and chic over jeans and a T-shirt and has the perfect amount of sparkle and sexiness to take you into evening. It can be worn as a wrap bracelet or a necktie.”($98)
Most versatile: “The Gitane Tassel necklace is a great delicate statement that has a removable tassel. It can be worn long, doubled or tripled as an everyday layering necklace.” ($69)
“A-ha” moment: “Our Tempest Necklace can be worn with the sparkle on the outside or reversed for an edgier daytime look. It’s like transformers for girls!”($198)
Work essentials: “Our new delicate layering styles for Spring (Valor, Maya, Avalon) or our signature link styles (Odette) offer a timeless sculpted look.”(All starting at $39, available January 11)
SHOP OR FIND OUT MORE ABOUT STELLA & DOT:
We are happy to announce that Stella & Dot has officially launched in Puerto Rico! Customers are welcome to order online and ship to Puerto Rico, and we are looking for fabulous women who are interested in launching their own business at a Stella & Dot Stylist! Talk about ground floor opportunity!
Whether you are interested in part-time or full-time, you decide. It’s flexible and fun, plus you get to wear lots of jewelry! What’s not to love? Contact me for details: Erin Markland, firstname.lastname@example.org or 949-395-2347.
Or contact one of our Spanish-speaking Stylists:
Karla Jimenez: email@example.com — (917) 929-6706
Maria Toledo: firstname.lastname@example.org — (305) 323-9649
Check out this video for more info:
Stella & Dot CEO and founder Jessica Herrin was featured on Bloomberg TV in a technology segment called “Women to Watch: Women Take the Lead in Technology.”
Click here to watch the segment on Stella & Dot CEO Jessica Herrin on Bloomberg TV:
Oct. 2 (Bloomberg) — Bloomberg’s Willow Bay speaks with Jessica Herrin, chief executive officer of Stella & Dot, Theresia Gouw Ranzetta, managing partner at Accel Partners, Selina Tobaccowala, product and engineering senior vice president at SurveyMonkey, and Carolyn Everson, Facebook’s vice president of global marketing solutions, about the role of women in the technology industry. They speak on Bloomberg Television’s “Women to Watch.”
Watch the full episode of “Women to Watch” HERE.
This article is originally from the October issue of More magazine, written by Amanda Robb. Read it HERE.
Stella & Dot’s CEO on the Brink of Making a Billion
Jessica Herrin reinvented her jewelry business twice before finding a concept that really clicked with consumers—and made her seriously rich
It’s a sunny, cold morning in Manhattan, too early for most people to be up. But in the New York showroom of the costume jewelry retailer Stella & Dot, a posse of chic employees are already caffeinated and hard at work. They are shoulder to shoulder around a long conference table, looking at bling—bib necklaces, bangle bracelets, cocktail rings, a rhinestone brooch fanned in feathers. Busy grouping pieces into families is a raven-haired woman dressed like a high-fashion biker, right down to her black ankle boots: Jessica Herrin, 39, Stella & Dot’s CEO and founder. She lines up a row of necklaces, pulling out a golden rope chain that has a dangling trio of hearts. She puts it around her neck and hoists the chain until the pendants lie against her sternum. “We need midlength,” she says decisively to her team. “It’s a style that works for everyone, everywhere. Dresses up or down. It’s fun or functional.”
Herrin’s close attention to her products and to the reasons women buy them has turned the business into a huge success. Since relaunching in 2007, Stella & Dot (stelladot.com/emarkland) has paid out more than $100 million in commissions to its 20,000 sales reps. Remarkably, it is the second phenomenal business Herrin has launched. In 1996, as a 24-year-old student at Stanford Business School, she cofounded one of the first online gift registries for brides, Della & James. Within months, the site expanded into a full-service bridal portal and merged with WeddingChannel.com. Herrin and a business partner appeared as guests on Oprah, where they were introduced as women who “followed their hearts and found their fortunes.” But grateful as she was for her success as an entrepreneur, she also felt deeply ambivalent about the cost to her life. “For four years, I worked every night and weekend,” she says. “I’d just married, and I never saw my husband. I wanted to start a family, but I couldn’t see adding a baby to the picture.”
Then Herrin’s husband was offered his dream job, out of state. She left WeddingChannel.com and moved from Northern California to Austin, Texas, where she became a senior manager in e-commerce at Dell computers. “The job was challenging, but in a completely sane way,” Herrin says. So sane that by the time she found out she was pregnant with her first child, Herrin was using some of her free nights and weekends to work on creating her ideal business—in her words, “a company that you own but that doesn’t own you.”
This time, instead of thinking about developing a business the usual ways —what will be my product? Who will be my customer?—Herrin focused on a target employee: a woman with kids who needs flexibility. At first, all Herrin had to go on was a memory of a Mary Kay cosmetics convention she’d once observed at a hotel. “It blew my mind,” she says. “The women were over the moon with excitement and joy.” She began researching home-based direct-sales businesses that sold makeup, vitamins, candles or kitchenware. “But none of them resonated with me,” she says. In her view, the products weren’t irresistible. Worst of all, they weren’t very lucrative for the salespeople. (The Direct Sales Association reports that the median annual income for a home-based vendor is $2,400.)
Still, Herrin saw potential. Crafting was booming, and Herrin thought a business based on at-home jewelry-making parties seemed like a possibility. “Everyone wants beautiful things,” she says. She turned a sunroom off her kitchen into a craft room, bought some beads, stones, chains, hooks and clasps and came up with the design for a DIY kit. While still working at Dell, Herrin named her fledging company Luxe Jewels and found a factory that would produce the kits.
Three months pregnant with daughter Charlie, Herrin held her first trunk show. She served her friends Merlot and artisanal cheeses and pocketed $450. By the time Charlie was crawling, Herrin had hosted 13 Luxe Jewels trunk shows, most at other women’s homes, and earned $8,000 in profits. In 2004, Herrin resigned from Dell so that she could begin recruiting Luxe Jewels sales reps. In 2005 the company’s revenue hit $550,000.
More than half a million dollars sounds like a lot. But when Herrin left WeddingChannel.com, its sales were upwards of $100 million. To get back into the really big leagues, Herrin did something she felt was key to her first business success: She found a mentor.
Early in her career, during Della & James’s start-up phase, Herrin had sought investment from the venture capitalist Doug Mackenzie, then a partner at Kleiner Perkins Caufield & Byers. “He told me, ‘Nine out of 10 companies in their successful form look nothing like their original form when they began,’ ” says Herrin. “So achieving a good outcome is not about being right from the start. It’s about being tenacious and committed to constant improvement.”
Now Herrin wondered, How could she improve Luxe Jewels? She decided to cold-call Mike Lohner, former CEO of a direct-sales company, Home Interiors & Gifts, that during his tenure had deployed a force of 120,000 consultants and generated about a billion dollars in annual retail revenue. Herrin got Lohner’s home phone number in Dallas through a friend and asked to meet with him. “She was on a plane the next day,” Lohner says with a laugh. “She explained Luxe Jewels, then asked what I liked and what I didn’t. I told her flat out that I didn’t like the beading-party concept. There wasn’t enough money in it—for her and her sales force.”
Herrin’s response: “Oh, great! We can change that.” Lohner was impressed. “You could give her bad news, and it took her about 30 seconds to get over it and turn it into a positive.”
Herrin knew she didn’t have the design chops to create a whole jewelry line. So she signed up Maya Brenner, whose delicate, playful jewelry is a celebrity favorite. Then Herrin rebranded. Luxe Jewels was no longer just a direct-sales business; it was also a “social selling” company. Herrin’s reps, called stylists, ask customers about their social lives (a training manual suggests asking, “What special events are coming up? Weddings? Parties?”), then offer to help them find the right jewelry for their outfits. Stylists learn to mix and match different looks. They make money through a tiered system in which they recruit other reps and earn their own sales commissions (25 to 30 percent of retail) as well as varying commissions on sales made by reps “down-line.” Like most other direct sellers, Herrin requires her salespeople to buy a starter kit (currently $199, which includes $350 worth of jewelry), and they typically invest an additional $800 to buy more jewelry, business cards, display trays and a carrying case.
In 2006, Luxe Jewels hit $1 million in sales. But Herrin was far from satisfied. “I saw the company as something that could do more than make a million dollars,” she says. “We offer people—women mostly—the opportunity to work when they want, as much as they want.” That summer she spotted a chance to reach her goal when she met Blythe Harris, who had recently introduced Banana Republic’s jewelry line. The two shared a vision of selling fashionable jewelry that had broad appeal, and Herrin decided to relaunch her company a second time. She offered Harris the title of chief creative officer and asked her to participate in renaming the enterprise. (Brenner, who already had her own successful high-end line of jewelry, would continue to design for the company.) Harris feels her sense of style and passion for beautiful things come from her grandmother Dot. Herrin traces her drive and tenacity to her grandmother Stella. Stella & Dot was born.
With Harris as lead designer, the company doubled its earnings within the year. Doctors, teachers, stay-at-home moms and even a pecan farmer bought start-up kits and became stylists. Tysh Mefferd, who owned a stationery company and now oversees 2,500 Stella & Dot stylists, consistently earns six figures. Others have far more modest earnings. In 2011 the average monthly revenue for a rep was $261; a typical “star stylist” (a seller supervising four active stylists) takes in $2,673. A senior director (who oversees four star stylists) makes, on average, $13,765 a month.
“Some stylists are really brand ambassadors. They like hosting an occasional trunk show and the opportunity to buy affordable jewelry,” explains Herrin. “Other stylists work full time during the school year and take the summers off. The important thing is that they choose how much and when they work.”
Today, Stella & Dot stylists operate in one third of U.S. zip codes and in the United Kingdom and Canada. This August, Stella & Dot launched in Germany, and it is expanding into accessories such as handbags. Herrin expects to reach $1 billion in sales by 2015. Last year she and her husband reportedly bought an 8,000-square-foot home in Hillsborough, California, for $6 million. Not that she spends much time there. “Obviously I’m wired to work 80 hours a week,” she says. “I accept that now. I’ve learned to divide and conquer. If the parenting activity doesn’t involve physically being with my kids [a second daughter was born in 2006], I don’t do it. I do the school art project for Halloween because we can be side by side, but I don’t volunteer to raise money. That way, there is actually plenty of time for me to be the entrepreneur I want to be as well as the mom and family member I want to be.”
To finalize the new season’s line, Herrin is in New York for exactly 48 hours. She moves and talks quickly, determining the size of the perfect clutch and the mix of materials that should go into manufacturing the company’s charms. She reminds her team that the collection has to have something “for you, your mom, your daughter and even Aunt Rachel.” For the briefest moment she revisits the issue of necklace length. “Every woman needs a necklace that comes here,” Herrin says, touching the soft spot on her clavicle, “because, you know, that length can go anywhere.”
Do you want to learn more about the Stella & Dot opportunity?
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This article is originally from Danielle Douglas for the Washington Post. Read it HERE.
Jewelry selling attractive to local entrepreneurs
Lauren Sigler loved being at home in Alexandria with her two daughters, ages 3 and 6. But the former attorney was looking for a way to make money, without having to spend too much time away from her toddler who has cerebral palsy.
One of Sigler’s friends suggested she check out Stella & Dot, a jewelry line primarily sold through in-home trunk shows — a modern take on Tupperware parties. That friend had made $1,000 in matter of weeks selling stylish baubles from the comfort of her living room.
Sigler was intrigued, but hesitant.
“I was a lawyer. What in the world was I doing signing up to sell jewelry?” she recalls thinking. “I had never been to a trunk show, never even seen the jewelry in person.”
Sigler became a Stella & Dot “stylist” in August 2010. Since then, she has hosted 73 trunk shows in the Washington area, taking home $40,000 last year.
“This business has been a godsend,” Sigler said. “It has given me an opportunity to get out of the house, create my own business and still be there for both my children.”
There are 100 Stella & Dot stylists in the Washington area, from stay-at-home moms to college students. They are a part of a network of 12,000 sellers across the United States, Canada and the United Kingdom who have earned nearly $100 million in commissions.
“The idea here is to democratize entrepreneurship … lower the cost of capital to start, lower the time commitment that a small business can require,” said Jessica Herrin, who founded San Francisco-based Stella & Dot in 2003.
A starter kit with marketing materials and $350 worth of sample jewelry costs $199. Stylists receive 25 to 30 percent of the sales — ranging from $22 to $248 in price. They must produce at least $250 in sales for a three-month period to be considered “active.”
Considering the average trunk show brings in $1,000, which would earn $250 to $300 in commission, it would take quite a lot of shows to earn a living. The company, however, pays up to 18 percent in additional commission to stylists who train and manage a team of representatives.
Sigler coaches 50 people, including Karen Curtis, a licensed counselor based in the District. Curtis stumbled across a Stella & Dot stylist, while attending a Shecky’s Girls Night Out event in November.
“It was the one vendor that stood out to me. I was like ‘I could wear everything on this table.’ That was a good sign,” she said. “I did my research, but waited until I had a purpose, or goal, in mind before signing up.”
Curtis joined the network in January, with the set goal of earning enough money to take a $12,000 leadership coaching program at Georgetown University. She has earned 25 percent, or $3,000, of the money she needs.
Direct sales companies such as Stella & Dot, Avon or Mary Kay Cosmetics see a surge in interest during economic slumps as people look for ways to earn supplemental income, said Amy Robinson, a spokeswoman for the Direct Selling Association, a trade group.
The number of direct sellers climbed 6.2 percent to 16.1 million people at the height of the recession in 2009, leveling off as the economy grew stronger. Direct sales averaged $29.4 billion from 2001 to 2010, with marginal increase or decline.
Come see what all the buzz is about! If you are in the OC area, please stop by to learn more about Stella & Dot’s entrepreneurial business opportunities!
Monday, May 21st
6:30 – 7:00pm
3975 Portola Parkway, Irvine, CA
For more info:
Stella & Dot, an Inc 500 Fastest-Growing Company, is a San Francisco based “social selling” company that creates flexible opportunities for women to be a work from home entrepreneur. Our irresistible line of boutique-style accessories is offered exclusively through our Independent Stylists who sell online and at in-home trunk shows. Recognized in the New York Times, Wall Street Journal, and on the Today Show, Stella & Dot gives you a smart business that works. Stella & Dot is so much more than technology and fashion — it’s a people company inspired by and created for strong women, just like you.
Please join us at this informal, casual business opportunity meeting. Sip wine, grab a yummy snack and learn more about this couture jewelry company. Whether you’re looking to earn extra side money, part-time cash or full-time income, see how Stella & Dot can fit into your life.
For more info, contact Erin:
This post was originally from an article in the San Francisco Business Times, seen HERE.
Forty Under 40: Jessica Herrin
Founder and CEO, Stella & Dot
San Francisco Business Times
Education: B.A., economics, Stanford University; M.B.A., Stanford Graduate School of Business.
About the business: A jewelry company that combines direct selling with ecommerce based in San Bruno.
Word that best describes you: Tenacious.
Hours per week you work: 65-plus.
For which organizations do you volunteer: The Stella & Dot Foundation, which supports BuildOn, Accion and Girls Inc.
Favorite escape: Mexico.
Greatest professional accomplishment: Stella & Dot creating 12,000 incremental jobs and building a business platform that in a short time is going to pay out over $100 million in earnings to women running their own flexible businesses.
Stress relief: Running.
Favorite quote: “Be daring, be different, be impractical; be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.” — Cecil Beaton.
What is a typical day like for you: 5 a.m. to 7 a.m. Wake up to get some work done before the kids wake up. Get my 5- and 7-year-old girls ready for school; Go for a run, get to work. At work tasks vary from planning our next product line launch, working on our next technology release or developing training for the field. Go home for dinner, homework and playtime with the kids, relax with my husband.
As a child, what did you want to be when you grew up: I wrote a report in the first grade that said something like I want to be a lawyer so I can afford to be an actress. But, by the time I hit high school and started working the mall for minimum wage, I knew I wanted to be an entrepreneur.
Goal by 40: I want to make sure I have enough lunch dates with my daughter before she gets out of kindergarten this year and create another 10,000 flexible jobs to help more women to take control of their own lives.
A trunk show party with wine and cocktails for the jewelry company Stella & Dot at the Manhattan apartment of Jacqueline Troccoli, right. Her sister, Noelle, was the hostess.
By MARISA MELTZER
Published: February 8, 2012
ON a recent Friday night, a dozen women gathered in a Chelsea apartment for a direct-sales soiree. But instead of eye creams or Tupperware, the items for sale included cocktail rings, iPad cases and statement necklaces by a girlish jewelry line, Stella & Dot, that has been stealthily gaining market share since changing its name from Luxe Jewels in 2008. The line has appeared on celebrities including Katy Perry, Emmy Rossum, Kelly Ripa, Fergie and Emma Roberts.
“This is so Pippa Middleton,” said Jill Hansen, 26, a teacher who lives in Greenwich Village. She was holding up one of the line’s long chain necklaces, and mentioned that she wanted jewelry to make her look less like “a standard teacher, a little more fashionable.”
The hostess, Noelle Troccoli, 27, would earn almost $500 in free jewelry when the night was over and $1,500 in orders had been placed. She wore the Contessa jade necklace, Amelia drop earrings and Camilla ring. A friend, Stephanie Lyndon, 26, picked out a snake necklace she saw as perfect for peeking out of a white tailored shirt, just conservative enough for her finance job.
Joslyn Dehner, 34, a senior director at Stella & Dot, was mingling in the crowd, clasping necklaces and doling out outfit advice. (She would be paid 25 to 30 percent of the evening’s earnings.) Teddy, a Pomapoo puppy, sought attention, but he and the crudités platter largely went ignored in favor of the jewels.
“I always notice how under-accessorized we are as a country,” Blythe Harris, Stella & Dot’s chief creative officer, said later by telephone. “In India, even the poorest woman has bangles.” In the United States, she said, “people play it pretty safe and need guidance on how to be accessorized.”
Ms. Harris added: “There is something so broken about traditional retail channels in terms of selling jewelry” — by which she meant the possibly intimidating factors of glass cases and having to ask to try on a piece, not to mention that swilling Champagne while shopping in public is generally frowned upon.
So Stella & Dot (the name comes from the grandmothers of the brand’s founders, Ms. Harris and Jessica Herrin) is sold, like Mary Kay or Avon, directly, with stylists recruiting hostesses for trunk shows. The line — ranging from $22 to $248, with a lot of sterling silver and semiprecious gems — is laid out, women try pieces on, and orders are placed. A few days later the orders arrive in gift boxes bearing slogans like “you are fabulous,” “hello gorgeous” and “you’ve got smarts and style.”
The company, which has offices in New York and Burlingame, Calif., has 12,000 active “stylists” in the United States, Canada and Britain, Ms. Harris said. Instead of being given territories, they are encouraged to recruit from any part of their lives. Rebekah Coleman-Brahler, 34, a stylist in Ithaca, N.Y., manages some stylists she met online, through the photo-sharing site Instagram. Ms. Coleman-Brahler said she earns about $500 a month doing three or four trunk shows.
The median income for direct sales companies is $2,400 a year, according to Ms. Herrin, the chief executive. Stella & Dot stylists pay for a $199 starter kit and are paid $75 to $90 an hour. Some saleswomen, like Zandra Gay, a senior director in Westport, Conn., who does a lot of parties on the Upper East Side of Manhattan, make in the six figures on trunk shows for which they get 25 to 30 percent of the profits. The company is about to hit the $100 million mark on commissions, Ms. Herrin said.
Tom Binns it isn’t, and its enthusiasts are fine with that. “I think of that line as reflective of the trends, not pacesetting or fashion forward, but a lot of really wearable pieces in there,” Elise Loehnen, the editor in chief of the shopping site Beso.com, said of Stella & Dot. “Unless it’s a really signature designer, or fine jewelry like an Hermès necklace, people don’t care who designs their jewels the way they care about who designs their clothes or shoes. Jewelry is more anonymous.”
The line, which has expanded to a small handbag and tech accessories range, is available in about a third of the ZIP codes in the United States (and online as well). “We’re more urban than most direct-sales companies,” Ms. Herrin said. “We have a lot of urban shoppers. Stylists aren’t just soccer moms; we have lawyers, doctors, editors, pharmaceutical sales reps.”
Ms. Loehnen said that there is “something retro chic about direct sales.”
“My mom bought Mary Kay jewelry,” she continued, “and now the idea of shopping with friends seems sort of fun — it has become so solitary with online shopping. I can imagine its having a resurgence.”
Ms. Herrin “ran into” a Mary Kay convention in Dallas once, she said, and was “immediately taken with how joyous these women seemed.”
“I didn’t connect with that brand or sales model,” she added.
But she soon became a convert to her own version of direct sales. “Amazing personal service is great, shopping with your girlfriends is great, getting personally styled is great, there’s nothing icky about it,” she said. “That’s how we change people’s minds: one trunk show at a time.”
The fabulous Rio Triple Strand Necklace from Stella & Dot was recently featured in the December issue of Harper’s Bazaar UK. Layering jewels for a bohemian look is a popular trend right now, even across the pond! Try pairing the it with the the Rio Coin Bracelet for a complete look.
Are you in the UK and want to learn more about Stella & Dot? We just launched in October 2011 and are looking for women just like you who want to be a part of the Stella & Dot experience. Please contact me for more info: email@example.com
Stella & Dot’s CEO Jessica Herrin was recently featured in the October 17, 2011 issue of Fortune magazine. Read the original article online HERE.
Full-time motivation for part-time employees
Jessica Herrin, CEO and founder of Stella & Dot, offers some advice on how to keep a freelance workforce moving.
Interview By Beth Kowitt, writer-reporter
FORTUNE – Getting your regular employees fired up about their jobs is hard enough. But try doing it when they’re working from home and part-time. For Jessica Herrin, that’s business as usual at Stella & Dot, where the onetime WeddingChannel.com co-founder now oversees 10,000 mostly part-time stylists. They sell accessories online and through in-home trunk shows. The key to motivating a freelance workforce? Treat them like the professionals that they are. “Recognition is the most powerful currency you have, and it costs you nothing,” she says. That’s why she makes a point of hiring managers who have a natural sense of gratitude. “It is the careful art of catching somebody doing something good that you want them to repeat,” she adds. Here’s her advice.
Provide your own training
We have an online university, so we’re providing professional development, just like great companies provide continued learning and the opportunity to grow. We write all of our own content because a lot of what’s out there isn’t right in tone. It talks down to people. When someone takes our quiz and gets an answer right, a little video flies in that says, “You got it, baby, you’re ready to go.” It gives salespeople a lot of instant gratification. Just because we’re professional doesn’t mean that we’re not fun too.
Get to know your employees
Although my stylists rarely come into my office, I personally e-mail and call at least 10 stylists every day. I text them, I post on their Facebook page. Part of my regular to-do list is to find and celebrate successes. When we promote someone, we send flowers, champagne, or chocolates. When was the last time your boss sent you flowers and said, “I appreciate you”? It’s so simple, and it goes so far with people.
Top performers trade tips
Rather than mandate how a successful employee acts, we let them tell us — and everyone else — what works. We have a stylist tell her own story into a webcam, standing in her home, getting recognized with her own world in the background, giving a message to everyone. I like to tell people that it’s not like you have the monopoly on busy. This person’s got five kids, just so you know, and look at what she did. Here’s how she did it, and you can do it too. We try to specifically have a takeaway. For example, if they had an amazing month, what were the challenges they had to overcome to get there? When we recognize people we do it in a way that’s not preachy or demoralizing to others.
Entrepreneur Jessica Herrin tops her first $90 million company with a $370 million dollar followup.
Click HEREto watch the video clip or click on the image below.
This post is originally from CBS San Francisco Consumer Watch, February 23, 2011. Read it HERE.
SAN BRUNO (CBS) – While the economy continues to make a slow recovery, women are finding creative ways to get ahead. According to the Direct Selling Association, more then 16 million Americans most being women participate in home party sales.
But there’s a new local company that’s giving women the tools to start their own business. Stella & Dot, a San Bruno jewelry company, provides women with marketing, web design and a jewelry kit to get started.
Former stay at home mom Vickie Berkowitz said she never imagined getting into the business. But after having her first jewelry party, Berkowitz said she signed up. For every party Berkowitz has, she earns a 30 percent commission on total sales.
According to founder Jessica Herrin, it’s a low risk investment. In fact, Herrin adds a stylist can make anywhere from $1000 a month to $375,000 a year. There are no requirements or quotas said Herrin. Still marketing consultant Karen Auguste adds this type of business may not be for everyone. Auguste adds most women have to be social and willing to book many parties regularly.
Jessica DiLullo Herrin co-founded the prominent wedding website WeddingChannel at 24, and for the next few years, she devoted almost all her waking hours to her start-up. Her next business had to be different—because it had to accommodate a growing family. From the start, Stella & Dot has sold its custom jewelry through in-home trunk shows led by independent sales reps—stylists, in the company’s vernacular. Today, Stella & Dot has 10,000 stylists and Herrin has, in her own fashion, learned to slow down.
I started working on the business model for Stella & Dot in 2003 when my husband and I were living in Austin, and I was working for Dell in the global e-commerce group. We moved from San Francisco after my husband graduated from Stanford business school and was offered a job at a venture capital firm in Austin. One of my mentors and board members at WeddingChannel told me that if I ever wanted to learn how to run a big company, I had better go work at one. All I had ever done in my career was work at start-ups, but as an entrepreneur who wanted to build a big business one day, I took his advice and went to work at Dell.
I learned a tremendous amount about managing in a large organization, and it was also the perfect maternity-leave job, because it offered a lot of balance. In fact, after working almost every weekend for four years building WeddingChannel, it felt so balanced that I had plenty of time on the nights and weekends to start another company.
I got pregnant with my first child during my time at Dell. I’ve always been one of those people who is very driven about work, but I also always wanted to be a mom. All your priorities change when you are shifting your career to accommodate a family. With Stella & Dot, I was looking to create the modern women’s business. Women today are having kids later, and many had a career first before staying home. They have different wants and expectations out of life, and I wanted to cater the business to that. The home-based model is really what gives women the flexibility they want.
The original concept included DIY jewelry, and it evolved into strictly ready-made jewelry. The Internet has made everything accessible and convenient, so if you’re going to do direct selling, it has to be a product that is enhanced by a person-to-person sales environment and is also a social, public-facing product. Women love jewelry and accessorizing with custom pieces, and so the product really sells itself. That’s really important, because most people don’t get up in the morning and say, “I want to sell something”—but they will be a brand ambassador for something that they truly love wearing and want to recommend to others.I did my first trunk show when I was three months pregnant. I was pregnant or had a newborn the majority ofthat time starting up. After starting WeddingChannel, I knew how all-consuming that experience was, so once I had a family, I knew that I had to put Stella & Dot on a slower trajectory. For the first few years, I did a lot of testing of the product by doing as many trunk shows as I could. I was trying to create that one perfect stylist experience and build a business that could be duplicated by thousands of women. At the beginning, I was really committed to bootstrapping Stella & Dot. So I made every piece of jewelry, I made the website, I made the invitations, I did everything. Now we have an amazing design team in New York that creates all the jewelry for the Stella & Dot brand.
When I look back, I had no idea what I was really doing, but I am an extrovert, so I knew I could go into a room and talk to the women about the product. I’m wired to want to work hard. Balance is not my forte. I’m someone who can yell go, go, go and just start from scratch and do things. But a lot of women don’t want to make all the sacrifices that it takes to do that or can’t because they already have three kids or they already have a full-time job that they need to pay the bills.
When my first daughter was born, I took my maternity leave and stayed home with her for three solid months. I brought my second daughter on my hip back to the office when she was 1 week old, because by then I had it down. And people would say to me, “That’s so hard-core to bring your daughter to work when she’s a week old.” But to me, it was hard-core to stay home with an infant and a toddler. What’s easy is having a nanny and bringing one of your babies to work.
I feel like I’ve ebbed and flowed with building this company, but I always focused on my greatest need, which was my children. I work in an office like most CEOs, but I didn’t do that full time until my second daughter was 2 and a half. I always joke that I created this company for women to work from home, but I go into an office. Make no mistake: I do work from home, but only after I work a full day in the office and come home and put my children to bed, and then I do the night shift.
I did my first round of financing in 2005. We had a fledgling stylist force at the time, but the company had over half a million in revenue. My children were a little bit older, and my family was a little bit more settled, and that’s when I felt I could really check all the way into work. And when I did, that’s when it started having this rocket-ship growth. When I took the external capital, it was an escalation of my commitment, because now I was accountable to other people. I went and really built a team; it was no longer just me driving the business forward.
Our company is growing because our stylists love what they’re doing, and that translates to their success. It’s not a new business idea, but it’s about changing the lives of our sales force. There are so many women out there who are so accomplished, and then they get to this time in their lives where they want to become moms and they don’t quite want to go on the mommy track. But a lot of them feel like they have to step out or step to the sidelines. With Stella & Dot, you can still be building something, and even if you choose to keep it part time, maybe until your youngest goes off to kindergarten, you’re still building something that doesn’t have a glass ceiling and that has an endless runway.
Stella & Dot is made up of all kinds of women—former corporate lawyers, dentists, PR reps—with all different needs. We have team leaders who are earning over $30,000 a month managing stylists all over the country. We have women who want to be independent stylists and make a few thousand in extra income a month. Then there are women who have turned this into a full-time career and are running million-dollar sales organizations on their own. And those are choices that Stella & Dot allows these women to make.
At this point, I’m in a couple of cities a week doing training and working with our leaders to help them grow. When you’re running a hypergrowth start-up, there’s not a lot of part time. But this is my company, and that means I am going to have lunch with my daughter every Tuesday and make time for vacations. I still control my own schedule. It’s not a job where I have to choose between dropping my daughter off at preschool or being at a 7 a.m. meeting.
This year, we’ll do over $100 million in revenue. In the first half of the year, we exceeded our entire revenue for 2009, so we are set to triple revenue in 2010. But, more than the company’s revenue figures, the biggest source of pride for me is the amount of commission we are able to pay out to our sales force, in a time when people have really needed it most. We’ve paid out over $20 million to our stylists. And that’s money that women are using to make ends meet. That’s the reason why I bound of bed in the morning.
This article was originally featured in Gentry Magazine, January 2010 issue — By Lindsay Schaler
THE FASHIONISTAS — Blythe Harris and Jessica Herrin
CCO and CEO of jewelry home-retail business Stella & Dot
What do you get when you combine artistic talent with business savvy and add a dose of style? One bright little company called Stella & Dot. Well that’s what came about when high-end jewelry designer Blythe Harris and eager entrepreneur Jessica Herrin went into business together in Burlingame, CA. A jewelry company with a home-based selling model, Stella & Dot has gained fans across the country since its founding in 2004. It has provided jobs for thousands of women and has grown an amazing 700 percent in the past year. Clearly, Blythe and Jessica are quite a winning combo.
Their business relationship started with a friendship after the two women were introduced at a Stanford University reunion. Jessica, who had gone to business school there and subsequently founded the Wedding Channel has been dreaming up the business model that would become Stella & Dot but lacked a designer. With a degree from Parsons School of Design in PAris and an MBA from Columbia, globe-trotter Blythe was happily creating Banana Republic’s jewelry collections at the time, but saw room to grow. “I was blwon away when I met Jessica,” Blythe remembers.
The two women were also at a familiar crux in their lives. “I was entering the phase in life of having kids and I felt that I was faced with a binary choice — keep your career or get to see your kids,” Blythe adds. Jessica, a mother of two, agreed that educated women who want to stay home shouldn’t have to give up bread-winning. Jessica says, “The need for home-based businesses has always been there, but we reinvented it for the modern woman.”
Their company, which is named after their fashion-forward grandmothers, produces high-end yet affordable jewelry sold online and through their “stylists” — women who sell at trunk shows and parties. “Our jewelry is geared toward the modern woman on the go,” says Jessica, who certainly fits that description. Between raising her kids and running the business, she has found time to run a half marathon — which turned into a marathon when she decided to “go for it” halfway through. Equally busy, Blythe currently divides her time between New York and Burlingame, frequenting flea markets whenever she can find them for inspiration. But despite their accomplishments, their quick to point out that Stella & Dot not about them. “Our story isn’t about us,” Jessica adds. “It’s about the amazing women Stella & Dot is for.”
Fellow Stella & Dot Stylist, Tysh Mefford, was featured on Houston’s Channel 2 News in a segment featuring women heading back to the work force during this difficult economic recession. More and more women are seeking jobs — any job — to help supplement the family income. Tysh found her answer to financial stability through Stella & Dot. As one of the newest home-based businesses on the market, Stella & Dot grew 1000% in its first year alone and has quickly become the spotlight of celebrity fashions and national media. Stella & Dot offers women the chance to earn extra cash in style as they bedazzle and bejewel their friends and family in high-end, low-cost jewelry. Read more about starting your own Stella & Dot business HERE.
Fellow Stella & Dot Stylist Leslie Meshad was featured on CBS Atlanta News in a segment featuring women making money in a home-based, party plan business, called “Mothers Go Back to Work.” Just like the women of the ’30s, todays’ modern woman is finding that she needs to contribute to the family’s income during this economic recession. Stella & Dot is the perfect way to earn significant income and offer your close friends style and luxury for less money. Plus, the party hostess gets some free jewels of her own!
Click here to watch the news segment.
At first glance, I could have sworn Jillian Harris was wearing the Kelly Cuff from Stella & Dot, but no (although she does wear it often!)… And then I stood back and looked at her entire outfit. It’s so simple, yet… so fabulous! How easy is it throw on a bright colored skirt, a neutral tank and some accesories, and then run out the door? You’d be set to go just about anywhere. Bring along a cardigan or a fitted jean jacket (ya know, for those chilly offices or for the occasional spring breeze) and you’re set to go.
On the show, Jillian wore the Walk-A-Ways Dress from Anthropologie. It’s super cute and versatile, and it’s just $128! It’s also available in Green.
To get a similar look, try a fun, flirty skirt. This way you can change the shirt that you wear with it. I found some pretty enchanting skirts at Oli, a fashion site based in the United Kingdom, such as the Tommy Hifiger printed full skirt, £70.00 or the back zip, pink skirt, £25.00. Also, Oli had some fabulous black skirts that would be great staple pieces for any woman’s wardrobe.
Blue is a great color for everyone; check out the Navy Full Pleated Skirt, $60, from Express. Jillian’s orange look may seem a little intimidating, but it is actually an easy color to pull off — it’s about finding a hue that’s just right (i.e. not too peach, not too red, and not too cheap looking).
You might think a full, colorful skirt is more dressy, but you could easily slide into your sandals and wear this to a fair, around the mall or along the boardwalk on a hot summer day. On the same not, you can slip into your stillettos and it’s a whole new look. The shoes and accessories are what determine the overall style.
This outfit can easily be dressed up or down, but to get Jillian’s sophisticated, yet fun and sexy look, dress it up with some killer heels in a neutral shade, such as the BCBG Clady heel, $110, or the Joan and David Odetta Sandal, $199, from endless.com. Also check out the Victoria’s Secret Peep Toe Sandal, $48, from SHOP.COM. Metallics are surprisingly subtle and if they aren’t super shiny or patent, then they can be considered a neutral as well. Try the Hypnotic Quest silver heel, $45, from ShiekhShoes.com.
Pair it with a large enamel cuff and funky earrings like Jillian’s on the show. Try the Colorburst Enamel Bangle, $128; Della Brushed Stone Earrings, $39; Kelly Cuff, $89; Hoopla Sterling Silver Hoop Earrings, $39; all from Stella & Dot.
Friend and fellow Stella & Dot Stylist Christy Goodman was on “Good Morning Texas” and talked about how Stella & Dot has provided moms around the country an outlet to meet new friends while making significant income, all while being able to pick up their kids from school and attend the school play. Stella & Dot offers all women the opportunity to earn big bucks on building a team of fellow stylists. Stella & Dot is breaking records and making history, because, well, it WORKS. It’s the modern day direct sales opportunity.
Click the pic below to watch the video or click here.
The Charlize Bib Neklace from Stella & Dot was featured on The Morning Show with Mike and Juliet, a morning talkshow broadcasted live from FOX studios in New York. It includes celebrity interviews, audience participation and weekly hot topics of discussion.
The Charlize Bib Necklace has also been seen on Paris Hilton! See it here!