New anchor Natalie Morales was spotted wearing Stella & Dot jewelry again on camera on the NBC morning talk show The Today Show. She wore the edgy Cassady Collar Necklace from Stella & Dot, but paired it with a soft pink blouse to soften it a bit. I love this combo. The statement necklace is very versatile because it has both silver and gold metals, so it goes with everything!
Posts from the ‘Got Stella?’ Category
This post is originally from Accessories Magazine – see it HERE.
Stella & Dot Re-Launches Foundation with Every Mother Counts
San Francisco– Stella & Dot, a fashion accessories brand announced this week the global re-launch of the Stella & Dot Foundation in partnership with Every Mother Counts.
Founded in July 2010, Stella & Dot CEO & Founder, Jessica Herrin created the Stella & Dot Foundation as an extension of the company’s mission in its everyday business – to give women the means to style their own lives. “We are committed to making a difference in women’s lives. It’s important for us to extend that mission to impact the lives of women and their families, at home and around the world through the Stella & Dot Foundation,” says Herrin.
In celebration of the Stella & Dot Foundation expansion and global re-launch, Stella & Dot introduces the Enlighten Bracelet (retail:$39). All net proceeds of the bracelet will support Every Mother Counts in their mission to inform, engage, and mobilizes new audiences to take action to improve the health and well-being of girls and women worldwide.
“Every Mother Counts’ is excited to partner with Stella & Dot’s mission driven community to help us achieve our goal to make pregnancy and childbirth safe for every mother. We know we can’t do this work alone and are always reassured that there are others who want to contribute in meaningful ways. Through this partnership, we will be able to educate many more about the global maternal healthcare challenges and also raise funds to support programs that improve access to quality maternity care that can prevent unnecessary deaths at birth,” said Christy Turlington Burns, founder of Every Mother Counts
For more information on the Stella & Dot Foundation and charitable jewelry pieces, please visit:
About Every Mother Counts
Every Mother Counts is a non-profit 501(c)(3) organization founded by Christy Turlington Burns in 2010 to increase public awareness and support for improved maternal and child health. Every Mother Counts is committed to ending preventable deaths caused by pregnancy and childbirth around the world. EMC informs, engages, and mobilizes new audiences to take action to improve the health and wellbeing of girls and women worldwide.
Stella & Dot ‘Enlighten’ Bracelet, above: Maleable gold-plated brass bar sits atop an adjustable, poppy orange leather band. The interior is embossed with the names of all the important women in your life: MERE – SOEUR – FILLE – MOTHER – SISTER – DAUGHTER – MAMA – SCHWESTER – TOCHTER; which translates to Mother, Sister, Daughter in French, English, and German.
My girl Annalee Shelton from Hello, Handbag mentioned the best-selling How Does She Do It Bag as one of her summer must-haves! Thanks for the shout out, Anna! xo Read the original post HERE on her blog.
Four perfect bags for summer outings
I love the summer! This season, my dogs and I pack up and head out of doors as much as possible. Here’s what I carry when I go…
To a bbq:
BBQs are my favorite! I usually bring a bottle of wine or two, so I carry a big tote. My go to is this beautiful Michael Kors Saffiano.
To the park:
On Saturday mornings I often go to The Trails, a tiny cafe in Griffith Park. I usually take a durable crossbody, like the Whipstitch Crossbody Saddle Bag ($49 at Urban Outfitters). It keeps my hands free to pick up the delicious apple pie from the window, and can keep up if I decide to go hiking to work off that whipped cream I ordered.
For a day at Disneyland I carry a big crossbody with a zipper. It has to carry water bottles, layers of clothing, and lots of sunscreen! It needs to be lightweight, and it has to let me have my hands free. I usually take my favorite Susan Nichole Blossom, it’s a vegan leather bag with pockets you won’t believe. Unfortunately it’s not available anymore, but I was thrilled to see the Skylar on sale for just $38!
To the movies outdoors:
When we go the any of the outdoor movies in LA, we really do it up! We clear out all the cheese, crackers, munchies and wine at Trader Joes. You need a big bag to fit all that! I carry my trusty “How Does She Do It” by Stella & Dot, seriously best purchase ever. I love the stripes, and it has a water bottle holder inside that’s just brilliant. The How Does She Do It is only $89, and if you get one right now you also get a free Detachable Strap which would be great for keeping your hands free hauling all that food in!
Extra bonus! A calendar of ALL the outdoor movies in LA!
What do you carry over the summer?
Award winning, global fashion brand Stella & Dot just announced their summer sale today! Just in time for summer, take advantage of this sale and update your wardrobe with fun fresh colors, bold pieces or delicate everyday jewelry. Take up to 40% off several jewelry pieces and accessories, such as the statement necklace shown and beautiful earrings shown below.
SHOP THE SALE NOW!
How Stella & Dot Is Giving Old-Fashioned Direct Sales A Mobile Makeover
How a doing-it-all mom became an entrepreneur–and uses tech savvy and common sense to keep her business running.
When she founded Stella & Dot in 2003, Herrin had envisioned it as a direct sales company that would give its sales people, called “stylists,” a way to live balanced flexible entrepreneurial lives. Based on her own experience, she knew things had to change if she wanted to really scale the business.
In the past year in particular, Herrin has given the old-fashioned direct sales model a mobile makeover. And it’s working. Stella & Dot has 16,000 active stylists around the world and in 2013, the company made more than $220 million in sales, up from $100 million the previous year–thanks in large part to the company’s massive mobile push and integration of new technology.
Stella & Dot is what Herrin calls an “omni-channel business”–one that blends the in-person experience with technology. “For a lot of e-commerce companies, their challenge is competing with a company like Amazon. That’s why omni-channel retail can stand apart. It has something Amazon can never offer–a warm body on the end of each sale,” she says. “The use of technology has really unlocked how profitable this business can be.”
Here are four ways Herrin has worked mobile technology into her business model to help grow the company.
How do you train 16,000 stylists spread around the world? Stella & Dot has online affinity groups including ones for military spouses, stylists of color, stylists over 50, and the list goes on.
But the company uses more than just social media to connect stylists. Last month, it launched a mobile-optimized “Stylist Lounge,” which gives stylists mobile access to notifications, weekly training videos, peer-to-peer online training, and specific tools depending on how long they have been selling with Stella & Dot.
When new stylists log in, for example, they are given step-by step guidance on how to create their website, send their first trunk-show invitation, and make their first hostess call. More seasoned stylists in charge of teams can access business insights about their team and all stylists can easily choose and share from a collection of customized social media messages. “What used to be a log in and click, click, click is now a swipe and a tap,” says Herrin, who calls the mobile push an “on my phone or bust” model.
Direct-sales models often require sellers to have inventory on hand to sell to customers, which means unsold stuff can quickly start to pile up in their closets. Instead of doing this, Stella & Dot uses trunk shows to test inventory. Last year, the company launched an iPad app for stylists called Dottie that not only allows them to place orders directly to the distribution center in real time when a customer makes a purchase, but also includes tons of images of products that might not be on hand.
The danger, of course, is that the human connection the company so values could be compromised by stylists having screens in front of their faces. But it’s a worry that’s been taken into account when designing the app. “We’ve obsessed over the ease of use,” says Herrin. “We want it to be intuitive so that it doesn’t take away from the human connection.”
Another addition is the social media group called the Style Council, made up of hundreds of the company’s top sellers. The group has direct access to the design and merchandizing teams and votes on the pieces in each season’s collection that are showcased most prominently. “The feedback is very constant in real time,” says Herrin.
Gone are the days of driving around with trunks full of inventory to deliver. The Dottie app includes a form customers fill out when placing an order, which then gets directly sent to the distribution center. Before that was created, stylists had to keep track of orders on paper that they might not have a chance to submit until the following day. The automated form also lets customers double-check their information, which cuts down on mistakes.
At Stella & Dot, stylists play a huge role in marketing. They upload trunk-show photos to the Stella & Dot Instagram feed and are encouraged to post about their work on Facebook. But social media aside, the company has also created a mobile notification that pings stylists when orders are shipped, including the names and notes they took on the customers who made purchases. They can then tap on their phone numbers to make a follow-up call.
Bottom Line: “Our mobile tool isn’t just about sales or transactions. It makes our stylists better at customer service,” says Herrin. “We are using the combination of high tech and high touch to do better merchandizing.”
Original article from Fast Company – read it HERE
Just about six years ago, I went to a book signing in Southern CA and stumbled upon Stella & Dot. I had no idea what I was in for, but I had a feeling it was something great. I didn’t even wait a full 12 hours before I signed up the very next morning! Hehe. I figured I didn’t have much to lose… Give it a shot for $199? Why the heck not, I thought.
Fast forward to today and I work about 30 hours per week as a Director with this amazing company, and I’m earning more than I would be earning if I worked a 9-to-5.
That being said, more than half of our Stylists work their Stella & Dot on the side of another full-time job and/or alongside being a mom. They find great joy in calling something “their own,” meeting new people, and styling women. Stella & Dot — whether done full-time or part-time — has added joy, fun, & positivity to the lives of many women (and a few good men!) and it just might be the same for you, too!
I encourage you to take advantage of our April sign-up special and join us on this bold, joyful adventure! For just $199 (that’s what you’d spend at Costco or Target anyhow…) you can join us as a Stylist and offer your friends & family a fabulous, celebrity-coveted accessories brand…. And you get $450 in free jewelry to boot! (Normally $350) You’ve got nothing to lose!
Contact me today to chat more about it… I’m happy to discuss it with you openly and honestly. 949-395-2347 or Simply.Stylish@yahoo.com
Last year, Stella & Dot raised over $120,000 for the HollyRod Foundation in April for autism awareness month. This year, we hope to double this number.
Autism now affects 1 in 68 people. Through the funds raised for HollyRod from Stella & Dot’s autism awareness boutique, we hope to impact the lives of families who are affected by autism. >> Read more below.
Visionary Bracelet – only $39
A rainbow of colors to represent the puzzle piece for autism awareness month
Boardwalk Beach Tote – only $69
Stella & Dot’s new Pisces Print goes to the beach! A waterproof bag for all your sandy, wet, beach essentials.
Beach Pouf – only $24
Waterproof and sand proof – this little pouch keeps your lip gloss, phone, wallet and keys safe from the elements.
Pouch Trio – only $24
Keep yourself organized with these colorful pouches – from snacks to makeup to tech cords, it fits everything!
ABOUT HOLLYROD FOUNDATION:
Inspired by a father and a son, HollyRod Foundation was formed in 1997 by actress,Holly Robinson Peete and her husband former NFL quarterback Rodney Peete. TheHollyRod Foundation is dedicated to providing compassionate care to those living with autism and Parkinson’s disease.
Efforts of the HollyRod Foundation are providing a better quality of life for individuals and their families.
Autism affects 1 in 88 children, 1 in 54 boys, and can decimate families physically, emotionally and most of all
HollyRod introduced the “Give the Gift of Voice” campaign in 2010, providing tablet computers and specially‐designed apps to help give a voice to those without. 50% of children living with autism have extreme difficulty
learning to speak, 25% of them never will. While these individuals may not be able to speak, they have much to
say and through the “Give the Gift of Voice” campaign, they can now make their voice heard. The Gift of Voice
campaign was so well received, HollyRod realized they needed to find a technology partner to fulfill all the requests.
In 2013, HollyRod began a partnership with Fuhu to provide grants for the Nabi tablet. The program is fully
operational and is helping children all across the country.
HollyRod is currently developing plans to create The HollyRod Autism Network at California State University,
Northridge, a unique constellation of autism resources, services, and one‐on‐one support, all with a family‐
centered focus. As Holly says “we need to help these children live their lives and achieve their fullest potential.”
Last April, Stella & Dot raised $120,700 from the sale of signature accessories in our Autism Awareness boutique.
Stylists across the US and Canada held thousands of trunk shows to raise awareness and funds towards
compassionate care for those affected by Autism.
The funds generated from this collaboration helped to support various autism summer camps, social skills and
adolescent prevocational programs around the US and Canada. We were also able to grant more than 100 tablets
to non‐verbal children with autism giving them the “Gift of Voice”. This year, the partnership will allow us to serve
even more children and their families, as they navigate autism’s day to day challenges.
We are very grateful for your support!
Stella & Dot announced this morning that they are offering a 48-hour flash sale! The sale ends tomorrow, Friday March 29, 2014 at 9:00am PST. Go to my web site at www.stelladot.com/emarkland to shop and take advantage of the sale.
Stella & Dot scarf available in each print – hurry before they sell out and they are gone for good!
Also available are tech accessories, travel bags, makeup pouch (but we call it a pouf)…
SHOP THE SALE NOW
* Modernizing flexible entrepreneurship, whether you would like to be a side-preneuer” or a full-time sales rep
* Sales reps are called “stylists” because of the high-tech/high-touch philosophy that they offer their customers with individual attention and styling suggestions
* Accessories is a $30 billion dollar business each year! – So much room to thrive and grow!
* Stella & Dot operates like a couture fashion house, utilizing the talents of in-house designers who personally and individually handmake and model each piece.
* High dollar per hour with higher-than-average trunk show sales and irresistible product
* Celebs and magazine editors continue to LOVE Stella & Dot jewelry and accessories!
* Now in several countries – US, UK, Canada, Ireland, France, Germany — Do you know someone in these countries?
* Stella & Dot Foundation supports several causes, such as partnering with HollyRod in April for Autism Awareness
* Few big investors, so they don’t need to operate like a “big venture business”
* How do they measure success? Payout and impact to their Stylists — Over $200 million was paid out in 2013!
* Revolutionizing and focusing on some basic operations, such as new technology, broader design studio, and in-house shipping warehouse
Stella & Dot’s Summer 2014 capsule collection launches next month, but some pieces debuted early. Get ready for shades of blue and turquoise… Perfect for your upcoming spring vacation!
Get these five pieces online at www.stelladot.com/emarkland
Turquoise Rory Necklace from Stella & Dot.
Wear it dressed up or down!
My friend and customer Kristi from The Coral Court (follow her! she’s awesome!) recently shared a post on how she organizes her jewelry. See how she edits and organizes her necklaces, watches and bracelets. Thanks for the great tips, Kristi! (www.thecoralcourt.com)
My jewelry situation used to be an organizational nightmare. I would basically just toss my jewelry on the dresser which would result in a tangled mess and earring studs in the vacuum cleaner. I decided to make a change to how I organized all of my “stuff” and that is where The Container Store and a homemade necklace holder came into the picture.
I need to warn you. If you decide to go to The Container Store or surf their website, have someone with you! You will spend your entire life savings there! I have bought containers for my shoes, nail polish, makeup, makeup brushes, jewelry, and knick knacks at that store. It truly has everything you need to become an over the top organizer. I am not someone that needs a gorgeous storage container to make my space look aesthetically pleasing. I just like my space to be simple and clean so this is my go to store.
The wall mount necklace holder was made by my dad as a solution to my mangled necklace mess. I have tried different storage units including the jewelry box that you can hang them on and the behind the door pockets but I needed something that allowed my necklaces to hang all the way down. I organize the necklaces by gold, silver, delicate, bauble, and long ones. There are so many DIY sites for how to make these and the possibilities of what they can look like are endless because you can customize the hooks and the board you mount them on.
Take a step on the wilder side… Accessorize with a little leopard, zebra or crazy stripe print from Stella & Dot! Take up to 60% off these flash sale items until Saturday, March 1st at 11:59pm PST.
Items may sell out, so don’t wait… These tech accessories, bags and scarves will go quickly!
How To Order:
1.) Go to www.stelladot.com/emarkland
2.) Click on ‘Sale’ tab
3.) Click on ‘Facebook Flash Sale’ on left side
4.) Choose your sale items, add to cart & checkout as usual
Call me to place your order at 949-395-2347.
50% OFF Painted Zebra Print Handbags & Scarf
Best-Selling HDSDI Bag – Normally $89 – NOW $44.50
Getaway Bag – Normally $138 – NOW $69
Union Square Scarf – Normally $59 – NOW $29.50
60% OFF Crazy Stripe Print Tech & Organizing Accessories
Chelsea Tech Wallet - Normally $59 – NOW $23.60
Hang On Organizer Tote – Normally $39 – NOW $15.60
iPhone Case - Normally $29 – NOW $11.60
Pssst…. Tricks of the trade…
* It’s made as a travel bag ( and it IS excellent for that!), but teachers and realtors love the Getaway Tote Bag for shlepping paperwork from home to office/school – brilliant! Unzips to expand.
* Are you traveling soon? Know a current or soon-to-be college student? The Hang On is great for the dorms bathrooms and the HDSDI is a stylish book bag turned weekend tote.
* Cold office? Wrap up in a fashion-forward zebra print scarf!
* Always losing your wallet in your big ol’ bag? The crazy stripe print is bright, colorful and fun… You can see it in any deep cavernous tote. (Same with the iPhone case – easy to spot against a dark fabric!)
Hello, fun, flexible fashion career! Earn 30% commission and receive $100s in free jewelry when you get started, plus MORE free product within your first few months in business. As featured in the Wall Street Journal and the New York Times, this global fashion brand is allowing a new kind of success for busy women with a professional, flexible, profitable home-based business. Become a Stella & Dot stylist and create the means to style your own life — on your terms and in your time.
That phrase — style your own life — what does that look like exactly?
It looks like….
….a mom being able to afford Christmas gifts for her 8-year-old son this past holiday season.
….a young 20-something being able to earn a steady income after she graduates from college
….a mother-of-five doing something she loves & believes in, so she can be a great example for her kids
….being able to buy a new computer without counting coins, creating a budget or looking at your bank account
….being able to afford an over-the-top bat mitzvah because you think your daughter deserves it
….a full-time teacher “just having fun” selling jewels & being able to finally afford that summer trip to summer
So, what will YOU make of this fabulous life you live? Stella & Dot just may be a means for you to style your own life and live the dream you’ve always wanted. That may mean financial freedom, a dream vacation, being able to afford piano lessons for your child or just having extra money for a killer pair of shoes. No matter your vision for yourself and your family, I know you can achieve it with Stella & Dot!
Click the videos below to hear a little bit more about becoming a sales rep with Stella & Dot, a billion-dollar fashion brand in the making. And please don’t hesitate to contact me anytime. I’m happy to talk to you about this opportunity openly and honestly. >> Simply.Stylish@yahoo.com -or- 949.395.2347
Looking for a cute, affordable gift idea? Look no further! Stella & Dot’s Soho Initial Charms are so pretty and affordable, they are sure to delight any one, no matter age or style type! They are universally flattering and a great stocking stuffer for the holidays.
How to create the perfect personalized gift:
Step 1: Choose your charm
The Soho Initial Charm is Italian bronze and just $18. Choose a letter that personal to the recipient… Initial of her first name, last name, baby’s name, or a loved one. Hints: First name initial for coworkers, employees, secret santa or the single girl; last name initial for the newlywed, fiance or wife; baby’s initial for the new mommy; “other” initial if recipient has lost a loved one recently, so they can wear them close to their heart.
Step 2: Choose a chain
There are 2 options – a sterling silver chain or a bronze chain. Mixing metals is very trendy and “hot” right now, so gifting a gold charm with a silver chain is unexpected and fun. Or choose the bronze gold chain for a classic, more simple charm necklace.
Step 3: Choose Add-on Charms
If you want to add any other personalized charms, Stella & Dot has several options. Choose a birthstone, zodiac, symbol, number, word or phrase that meaningful to the recipient. Hints: Choose a freshwater pearl for a classic look; add on a birthstone charm to symbolize a special someone’s birthday; cross or star of david charm for a spiritual person; or the Grandma charm for nana.
Jewelry is a go-to gift for many people during the holiday season and for good reason: it’s shiny, bright and sparkly. Exactly what every girl loves! But we have enough diamond heart pendants and sterling silver link bracelets…. So, this holiday, step out of the (jewelry) box and gift some unexpected–yet beautiful–gold, silver, hematite or rose gold pieces. No matter who the recipient–whether it’s mom, grandma, sister, best friend, girlfriend or wife–she will be delighted.
1.) Classic with a Twist
Tiffany Infinity Pendant in rose gold RUBEDO metal
This classic infinity pendant symbolizes unity, but the rose gold double chain makes it unique. And the little blue box that it comes makes it extra special. Perfect gift for: girlfriend, wife, sister
2.) Personal and Delicate
Maya Brenner 14kt Gold LOVE Bracelet
Include her initials, or create any word up to 4 letters – comes in 14kt yellow, rose or white gold.
Perfect gift idea for: friend, sister
3.) Say It With Charm
Stella & Dot Personalized Charm Necklace
Create your very own gift by choosing a sterling silver or Italian bronze gold initial, birthstone, symbol, or word that is sure to charm any recipient. Perfect gift for: Anyone! Mom, grandma, friend, sister, wife… you name it!
4.) What’s Code for “Cool?”
Morse Code Silk Monogram Bracelet
Who uses morse code anymore? You do! Choose from 8 different colors and customize it with 1-, 2-, or 3-letters of your choice. Perfect to give to a newlywed with her new last name. Perfect gift idea for: Friend, sister
5.) A Little Cheer for the Ear
Stella & Dot Serenity Stone Gemstone Earrings
Less than $50, colorful semi-precious stones, and 8 different colors & sizes. What more could you want?
Perfect gift idea for: mom, friend, sister, wife
6.) Poppin’ Bottles, Figuratively
Kate Spade Pop Fizz Stud Earrings
12kt gold plated stud earrings are fun when they have the words “pop” and “fizz.” Pair with a bottle of champagne and you’ve got yourself a cheeky, unexpected gift! Perfect gift idea for: sister, friend, hostess
7.) A Little Lace Story
Stella & Dot Chantilly Lace Cuff & Earrings
These are best-sellers for a reason: jewelry designer Blythe Harris made a mold out of a piece of lace from her grandfather’s turn-of-the-century lace factory. She then made these beautiful jewelry pieces out of the lace mold. Who wouldn’t want some gilded lace from the 1900s? Perfect gift for: Anyone! Wife, mom, sister, friend.
8.) Make A Statement
Stella & Dot Pegasus Necklace & Femme Fatale Necklace
Every woman wants a “wow” statement piece, but usually doesn’t treat herself. So give her a surprise treat under the tree this holiday season and wrap up a gorgeous, hand-woven, handmade statement necklace from Stella & Dot. Perfect gift for: wife, girlfriend, sister
9.) Jewelry Worthy of Game Day
Cathryn Ann Designs Game Day Sports Team Tassel Bracelet
Ravens fan? Never miss a Celtics game? USC alum? Finally some team gear that’s totally cute! Wear your colors proudly with this adorable tassel bracelet. Psst, guys, this is a great way to include your clueless girlfriend in your sports lifestyle – just don’t forget to explain the rules without rolling eyes & keep a freshy in her hand at all times. Perfect gift for: girlfrend, friend, sports enthusiast
10.) Start ‘Em Young
Stella & Dot Little Girls Jewelry Sets
Don’t forget some sparkly baubles for your granddaughter, niece, goddaughter, etc. A little sparkle on a pink chain, or a trio set of butterfly & heart earrings, would make any girl squeal with delight. Buy any 3 for $55.
Perfect gift for: granddaughter, niece, little girls
The shopping season is upon us! Accessory company Stella & Dot just announced their Black Friday Sale. Take an additional 25% OFF all sale and clearance jewelry from November 26 thru December 1, 2013. Several great jewelry pieces are being offered at extremely discounted prices. While supplies last – once they are sold out, they are gone for good!
Already sold out of an item that you still want? Contact me directly and I may be able to help you find it!
Such a steal! Look at these Stella & Dot prices! Take advantage NOW before they sell out over the Thanksgiving weekend! >> SHOP NOW
Call it what you will — cosmetic bag, pouch, sack, zip-up — but accessories brand Stella & Dot calls it a POUF. And it makes for the perfect gift this holiday season.
Stella & Dot’s handy, dandy pouf comes in ten different colors and prints, with the words “Hey there beautiful” inscribed on the inside lining, which is as equally adorable and fun as the pouf itself.
The pouf may be small but it packs a punch. I use the leopard pouf to hold all my travel toiletries. The striped one goes with me everywhere, holding extra hair clips, chapstick, tampons, face powder, a pack of almonds, a Luna protein bar, a couple ballpoint pens, mini hairspray, and some other odds and ends. I always feel prepared when I have my pouf with me!
Give a POUF this holiday season and stuff it with fun goodies, personalized just for the recipient. Here are some gift giving ideas…
Pink ribbon pouf packed with Disney princess lip balm, Stella & Dot stud earring trio, pink nail polish & nail file
Essentials such as cough drops, hand sanitizer, Chapstick, mini hairspray, mini mascara & chocolate
FOR THE GIRL ON THE GO:
Help her easily go from desk to cocktails: mini makeup essentials, hairspray, breath mints, and a chic hair tie
FOR THE WORLD TRAVELER:
Colorful pouf packed with eye drops, facial wipes, Emergen-C packets, mini makeup, Evian face mist & travel candle
Stella & Dot’s Jessica Herrin Is Nobody’s Avon Lady
The jewelry retailer’s CEO is turning the trunk show model on its head–with excellent results.
[This article is by Stacy Jones at Fast Company - See the original post HERE.]
Although direct marketing has come a long way from the days of the Mary Kay catalog and neon-green Tupperware, Jessica Herrin, CEO of jewelry and accessories retailer Stella & Dot, has breathed new life into the business model.
Herrin created the company for fashionable women who want higher-quality bangles, earrings, and rings than what’s found at bargain boutiques–but something more approachable than the gems locked in glass cases at traditional jewelers. “My favorite [this season] is the Phoenix Pendant. It’s versatile and reminds you of art deco,” she says. “It’s very Gatsby-esque.”
The company now counts 30,000 sellers, or “stylists,” among its ranks and has paid out more than $100 million in commissions. Its retail sales have grown from $33 million in 2009 to $200 million in 2012. And each piece of Stella & Dot jewelry is created by an in-house design team, in a loft above Barney’s in New York’s SoHo neighborhood.
Herrin, who prefers to spend her time out of the office and with her stylists, says many of the women–there are some men, too–who sell Stella & Dot use it as seasonal work. It’s been especially popular among teachers and nurses. During any given month at least half of the company’s stylists actively sell Stella & Dot’s products by hosting in-home trunk shows. “I think the exciting thing about our company is that despite our rapid growth, at any given trunk show, at least eight out of the 10 people there are shopping with us for the first time,” she says.
It’s not the 40-year-old Stanford graduate’s first company, or even her first successful one. In 1996, Herrin dropped out of business school to start Della & James, a bridal registry website. It evolved into WeddingChannel.com, an all-encompassing online destination for brides. At that point she felt like it was beginning to take over her life and get in the way of starting a family. She left and later became a manager in the e-commerce department at Dell computers. Herrin launched her jewelry company in 2004, then relaunched as Stella & Dot in 2007.
She approached the direct marketing realm with some trepidation, believing that, too often, the products sold by armies of independent salespeople–for companies like Mary Kay, Avon, or Tupperware–were outdated and missing their mark with consumers. Herrin also looked at fashion brands being sold with traditional retail models that didn’t have the personal, energetic sales touch that is often the key to success.
“I thought there were a lot of great brands for retail that didn’t offer great service in the stores,” she says. “And then at trunk shows, I would love interacting with people, but they weren’t selling the products I wanted. I thought technology was missing from the equation.”
So she did her research. As Herrin puts it, she walked a million miles in some very stylish shoes to learn by immersion at trunk shows. She even held some of her own to learn what it would take to make the model successful.
Next year, Herrin wants to see her San Francisco-based company take command of its supply chain and infrastructure. With those goals in mind, she brought on a former vice president of operations at Amazon and a former head of inventory planning at Old Navy. “Saying Amazon is in the book business is like saying Stella & Dot is in the jewelry business,” she says. “We want to expand to include other product categories, but not in other forms of retail. We’re going to stick with this social selling model that’s been so successful for us.
“We’ve made a tremendous splash, but we’re so relatively small compared to what we will be,” she continues. It’s just breakfast time at Stella & Dot.” And there’s no Tupperware at this breakfast table.
My friend Annalee over at Hello, Handbag recently reviewed Stella & Dot’s best-selling How Does She Do It tote bag in navy stripe on her fashion and style blog. See the original post on Hello, Handbag HERE.
Review: Stella and Dot “How Does She Do It”
On the website, Stella and Dot describes this bag as “…a carryall (and boy, do we mean all).” They really do. I put this bag through the ringer. I carried a set of Halloween lights, lint roller, heels, a bottle of wine… really I threw in anything I could find. It carried it all. So often lightweight bags feel flimsy, but not this one. I trusted this bag completely, enough to carry a 13″ Macbook. It handled it beautifully with room to spare.
Final decision: If you’re an on-the-go kinda lady, make this investment. At $89 the How Does She Do It is a steal. You’ll thank me later.
Many thanks to the lovely Erin Markland, an incredible stylist and Stella and Dot’s youngest Director, who introduced me to this beauty. If you’re ready to transform your style, she’s the one to call.
Everything is turning PINK! Shop for a cause this month and support the countless organizations raising money and awareness for Breast Cancer Awareness Month. Stella & Dot has several “pink” items in our Breast Cancer Awareness Boutique, seen below. All net proceeds from the sale of these items this month will benefit the Noreen Fraser Foundation.
Last year (2012), our amazing Stella & Dot community – that includes YOU, our stylists, hostesses and customers – helped us raise over $185,000 for breast cancer research and early detection. Monies raised last year helped the Noreen Fraser Foundation fund a lab at UCLA’s Johnsson Comprehensive Cancer Center so that researchers there can test a cutting edge epigentic therapy for breast cancer and also enabled NFF to provide a grant to the University of Alberta, Canada so that doctors there could test a radiation therapy for women with early stage breast cancer.
Help us beat that amount this year! All net proceeds from our Breast Cancer Awareness Boutique benefit the cause. So have a CAUSE trunk show and help raise money and awareness in style!
If you are in the Southern CA areas this October, please register to attend one of our casual opportunity sessions to learn more about becoming a Stella & Dot stylist!! I’ll be in LA, the OC, the IE – and in Phoenix AZ – so please stop by for coffee or a glass of wine — I can’t wait to meet you!
Are you in Los Angeles, Riverside, or Orange County areas?
Come learn more about becoming a rep for Stella & Dot.
Have a cup of coffee or a glass of wine with Stella & Dot’s youngest Director, Erin Markland, and come see what all the buzz is about! As featured in the Wall Street Journal and the New York Times, this hyper growth company is enabling a new kind of success for busy women with a professional, flexible, profitable home based business. Come along, even bring an interested friend or two, to learn about starting your own part or full time career as a Stella & Dot Stylist.
Learn more at www.stelladot.com/emarkland
Monday, October 7th @ 10:00am
Newport Beach, CA
Monday, October 7th @ 6:30pm
Tuesday, October 8th @ 6:30pm
Wednesday, October 16th @ 5:30pm
Saturday, October 26th
Check out my past & upcoming events by clicking here: