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Posts from the ‘Got Stella?’ Category

Support Autism Awareness This April With Stella & Dot

Last year, Stella & Dot raised over $120,000 for the HollyRod Foundation in April for autism awareness month. This year, we hope to double this number.

Autism now affects 1 in 68 people. Through the funds raised for HollyRod from Stella & Dot’s autism awareness boutique, we hope to impact the lives of families who are affected by autism. >> Read more below.

AUTISM_US

Visionary Bracelet – only $39
A rainbow of colors to represent the puzzle piece for autism awareness month

Boardwalk Beach Tote – only $69
Stella & Dot’s new Pisces Print goes to the beach! A waterproof bag for all your sandy, wet, beach essentials.

Beach Pouf – only $24
Waterproof and sand proof – this little pouch keeps your lip gloss, phone, wallet and keys safe from the elements.

Pouch Trio – only $24
Keep yourself organized with these colorful pouches – from snacks to makeup to tech cords, it fits everything!

HollyRodLogo

ABOUT HOLLYROD FOUNDATION:

Inspired by a father and a son, HollyRod Foundation was formed in 1997 by actress,Holly Robinson Peete and her husband former NFL quarterback Rodney Peete. TheHollyRod Foundation is dedicated to providing compassionate care to those living with autism and Parkinson’s disease.

Efforts of the HollyRod Foundation are providing a better quality of life for individuals and their families.
Autism affects 1 in 88 children, 1 in 54 boys, and can decimate families physically, emotionally and most of all
financially.

HollyRod introduced the “Give the Gift of Voice” campaign in 2010, providing tablet computers and specially‐designed apps to help give a voice to those without.  50% of children living with autism have extreme difficulty
learning to speak, 25% of them never will. While these individuals may not be able to speak, they have much to
say and through the “Give the Gift of Voice” campaign, they can now make their voice heard. The Gift of Voice
campaign was so well received, HollyRod realized they needed to find a technology partner to fulfill all the requests.
In 2013, HollyRod began a partnership with Fuhu to provide grants for the Nabi tablet. The program is fully
operational and is helping children all across the country.

HollyRod is currently developing plans to create The HollyRod Autism Network at California State University,
Northridge, a unique constellation of autism resources, services, and one‐on‐one support, all with a family‐
centered focus. As Holly says “we need to help these children live their lives and achieve their fullest potential.”

Last April, Stella & Dot raised $120,700 from the sale of signature accessories in our Autism Awareness boutique.
Stylists across the US and Canada held thousands of trunk shows to raise awareness and funds towards
compassionate care for those affected by Autism.

The funds generated from this collaboration helped to support various autism summer camps, social skills and
adolescent prevocational programs around the US and Canada. We were also able to grant more than 100 tablets
to non‐verbal children with autism giving them the “Gift of Voice”.  This year, the partnership will allow us to serve
even more children and their families, as they navigate autism’s day to day challenges.
We are very grateful for your support!

Carrie Underwood Wearing Stella & Dot on ACM Presents

I heart Carrie Underwood. The country music star is so stylish and sweet — Total girl crush!! And I am over the moon to announce that she was spotted wearing the Stella & Dot Kahlo Bib Necklace over a gray lace dress for her performance and appearance for the “ACM Presents: An All-Star Salute to the Troops” event.

CarrieUnderwood

And I guess good style runs in the veins of Nashville… Because another country music singer was also spotted wearing this fabulous statement necklace — Miranda Lambert! You may have seen a little music video with, oh, just the wonderful country music star Keith Urban for “We Were Us” (it’s received nearly 3 million views!). Check it out below… And then click here to check out the Kahlo Bib Necklace that Miranda Lambert wore in the music video.

Stella & Dot Flash Sale – 48 Hours Only!

Stella & Dot announced this morning that they are offering a 48-hour flash sale! The sale ends tomorrow, Friday March 29, 2014 at 9:00am PST. Go to my web site at www.stelladot.com/emarkland to shop and take advantage of the sale.

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Black and White Streamers Print – NOW 60% OFF!
Mariposa Print Accessories – NOW 50% OFF!
Red Crazy Hearts Print – NOW 40% OFF!

Stella & Dot scarf available in each print – hurry before they sell out and they are gone for good!
Also available are tech accessories, travel bags, makeup pouch (but we call it a pouf)…
SHOP THE SALE NOW

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CEO/Founder Jessica Herrin Talks About Stella & Dot Updates on Bloomberg TV

Stella & Dot CEO/Founder Jessica Herrin updates us on the latest and greatest with the global accessories company, Stella & Dot. Watch the video on Bloomberg TV. Here are some of the updates:

* Modernizing flexible entrepreneurship, whether you would like to be a side-preneuer” or a full-time sales rep
* Sales reps are called “stylists” because of the high-tech/high-touch philosophy that they offer their customers with individual attention and styling suggestions
* Accessories is a $30 billion dollar business each year! – So much room to thrive and grow!
* Stella & Dot operates like a couture fashion house, utilizing the talents of in-house designers who personally and individually handmake and model each piece.
* High dollar per hour with  higher-than-average trunk show sales and irresistible product
* Celebs and magazine editors continue to LOVE Stella & Dot jewelry and accessories!
* Now in several countries – US, UK, Canada, Ireland, France, Germany — Do you know someone in these countries?
* Stella & Dot Foundation supports several causes, such as partnering with HollyRod in April for Autism Awareness
* Few big investors, so they don’t need to operate like a “big venture business”
* How do they measure success? Payout and impact to their Stylists — Over $200 million was paid out in 2013!
* Revolutionizing and focusing on some basic operations, such as new technology, broader design studio, and in-house shipping warehouse

Bloomberg-JH
To learn more about becoming a Stylist or hosting a casual, easy styling session, contact Erin Markland, Director and Independent Stylist: 949-395-2347 or simply.stylish@yahoo.com

Actress Nikki Reed Seen in Stella & Dot Tia Crossbody Bag

Twilight actress Nikki Reed has been spotted all over Los Angeles carrying Stella & Dot’s best-selling Tia Crossbody Bag in two colors: Cerise (a pretty poppy, orange-red) and black and white mosaic print. The A-list star looks so cute and casual – I love how she wears this bag for every day.

The best selling Stella & Dot purse can be worn three ways: cross body bag, over the shoulder and as a clutch. It also features a zip-around zipper detail that is as cute as it is functional. It expands the bag to create extra space. And just detach the straps to carry it as a fun clutch for evening. What’s more is that the interior lining is an adorable zig zag print. It’s quite possibly the perfect, most functional addition to any woman’s wardrobe.

Get it here: Tia Crossbody Bag in Cerise, Black, and Mosaic Tile.

NikkiReed-TiaCrossbodyBagActress Nikki Reed wearing the Stella & Dot Tia Crossbody Bag in Cerise – just $98!

NikkiReed-tiamosaicActress Nikki Reed wearing the Stella & Dot Tia Crossbody Bag in Mosaic Tile – just $98!

Stella & Dot’s Capsule Collection Pre-Launch

Stella & Dot’s Summer 2014 capsule collection launches next month, but some pieces debuted early. Get ready for shades of blue and turquoise… Perfect for your upcoming spring vacation!

Get these five pieces online at www.stelladot.com/emarkland

http://www.youtube.com/watch?v=bYAxGuVrgko

Screen shot 2014-03-23 at 8.45.55 PMSardinia Bracelet in blue (also available in red) and Aviva Chandelier Earrings.

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Turquoise Rory Necklace from Stella & Dot.
Wear it dressed up or down!

Screen shot 2014-03-23 at 8.48.15 PMCapri Tote and Zippered Pouch in Jeweled Zebra Print from Stella & Dot.

What I Want Now: White and Navy Stripes

There’s just something about them: the clean lines, the nod to nautical nostalgia, the crisp color combo. Stripes are loved and adored by so many, and I’m certainly one of them. I think every girl at one time or another questions the stripe — Does it make me look wide? Can I pull it off? But a good stripe story is similar to that of Goldie Locks. We all must find a stripe that isn’t too big, too little, too bright, too bland… but just right.

Just right, for me, is a about a one-inch width, navy and white in color, and has a classic but flirty attitude.

If you haven’t found your stripe yet… Consider striped accessories first. Because a striped scarf doesn’t make your arse look fat. Yes, it looks good on you. And no, you don’t look like a sailor. Well, maybe a tad…. Actually, you look just right.

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Left to Right: Stella & Dot Navy Stripe ‘How Does She Do It’ Bag; Gap Sateen Stripe Fit & Flare Dress; Stella & Dot Stripe Palm Springs Scarf; Boden USA Navy & Ivory Stripy Tunic.

Screen shot 2014-03-03 at 10.12.33 PMHere is my adorable friend Anna and her coworker rocking some navy & white.
Check out Anna’s style blog Hello Handbag and read her tips on how to wear stripes.

Kristi from the The Coral Court Shows You How to Organize Your Jewelry

My friend and customer Kristi from The Coral Court (follow her! she’s awesome!) recently shared a post on how she organizes her jewelry. See how she edits and organizes her necklaces, watches and bracelets. Thanks for the great tips, Kristi! (www.thecoralcourt.com)

Organize

My jewelry situation used to be an organizational nightmare. I would basically just toss my jewelry on the dresser which would result in a tangled mess and earring studs in the vacuum cleaner.  I decided to make a change to how I organized all of my “stuff” and that is where The Container Store and a homemade necklace holder came into the picture.

I need to warn you. If you decide to go to The Container Store or surf their website, have someone with you! You will spend your entire life savings there! I have bought containers for my shoes, nail polish, makeup, makeup brushes, jewelry, and knick knacks at that store. It truly has everything you need to become an over the top organizer. I am not someone that needs a gorgeous storage container to make my space look aesthetically pleasing. I just like my space to be simple and clean so this is my go to store.

The wall mount necklace holder was made by my dad as a solution to my mangled necklace mess. I have tried different storage units including the jewelry box that you can hang them on and the behind the door pockets but I needed something that allowed my necklaces to hang all the way down. I organize the necklaces by gold, silver, delicate, bauble, and long ones. There are so many DIY sites for how to make these and the possibilities of what they can look like are endless because you can customize the hooks and the board you mount them on.

‘Hello Handbag’ Loves the Stella & Dot Pouf

This post is originally from the fabulous style blog Hello Handbag.
Go over and check it out. 

You know what I should be doing? Work.

You know what I’m actually doing? Shopping.

I’m can’t pull myself away from one of my new favorite brands, Stella and Dot, and their “poufs.” A pouf is a little bag for… everything. Makeup, hand sanitizer, hot sauce, really whatever you want to pack into it.

This isn’t the tiny can’t-fit-a-damn-thing-in-it bag. It’s almost the size of an iPad (about as long and maybe 2/3 as wide). Actual measurements: about 3.5″ high, 6.1″ long and 3.5″ deep.

And this print! You just can’t get better. The colors are bold and the print has personality. I happen to be the proud adoptive mom of an elephant (Quanza, a delightful 2 year old calf at the David Sheldrick Wildlife Trust), so the elephant print is just the ticket for me. You can also get poufs in cheetah print, bows, stripes, fancier stripes, you name it. And they’re only $24.

Want one? Start here.

Extra bonus – in addition to the beautiful lining, there’s a surprise embellishment on the inside that says “hey there beautiful.” Because sometimes we all need that little reminder.

If you’re loving this Stella and Dot goodness as much as I am, give my dear friend Erin Markland a call. She’s an excellent stylist and a lovely person.

Thanks to Stella and Dot for the photos.

Stella & Dot 48-Hour Flash Sale!

Take a step on the wilder side… Accessorize with a little leopard, zebra or crazy stripe print from Stella & Dot! Take up to 60% off these flash sale items until Saturday, March 1st at 11:59pm PST.

Items may sell out, so don’t wait… These tech accessories, bags and scarves will go quickly!

How To Order:
1.) Go to www.stelladot.com/emarkland
2.) Click on ‘Sale’ tab
3.) Click on ‘Facebook Flash Sale’ on left side
4.) Choose your sale items, add to cart & checkout as usual

-or-

Call me to place your order at 949-395-2347.

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40% OFF Leopard Print iPad & Laptop Covers

iPad Case – Normally $79 - NOW $47.40
Mini iPad Case – Normally $59 - NOW $35.40
Laptop Case – Normally $39 - NOW $23.40

50% OFF Painted Zebra Print Handbags & Scarf
Best-Selling HDSDI Bag - Normally $89 - NOW $44.50
Getaway Bag - Normally $138 - NOW $69
Union Square Scarf – Normally $59 - NOW $29.50

60% OFF Crazy Stripe Print Tech & Organizing Accessories
Chelsea Tech Wallet Normally $59 - NOW $23.60
Hang On Organizer Tote - Normally $39 - NOW $15.60
iPhone Case - Normally $29 - NOW $11.60

Pssst…. Tricks of the trade…
* It’s made as a travel bag ( and it IS excellent for that!), but teachers and realtors love the Getaway Tote Bag  for shlepping paperwork from home to office/school – brilliant! Unzips to expand.
* Are you traveling soon? Know a current or soon-to-be college student? The Hang On is great for the dorms bathrooms and  the HDSDI is a stylish book bag turned weekend tote.
* Cold office? Wrap up in a fashion-forward zebra print scarf!
* Always losing your wallet in your big ol’ bag? The crazy stripe print is bright, colorful and fun… You can see it in any deep cavernous tote. (Same with the iPhone case – easy to spot against a dark fabric!)

LA Times: Stella & Dot Founder Saw a Way to Dress Up Direct Sales

This article is originally from the LA Times – see it HERE.

Stella & Dot founder saw a way to dress up direct sales

Jessica Herrin, founder of fashion accessories e-commerce company Stella & Dot, was inspired by a Mary Kay convention but decided to give the business model a tech-infused, youthful twist.

Profile: Jessica Herrin, founder and CEO of Stella & Dot

The gig: Jessica Herrin is founder and chief executive of Stella & Dot, a fast-growing company that sells fashion jewelry, handbags and other accessories online and via direct sales.

Stella & Dot salespeople, called stylists, pay a minimum of $199 for a starter kit and sell the company’s merchandise at in-home trunk show parties; they also earn money from purchases made on the brand’s website and mobile app. The San Bruno, Calif., company has 370 employees and more than 18,000 active stylists in five countries. Revenue last year was $220 million.

Personal: Herrin lives in Hillsborough, Calif., with her husband, Chad, and their two daughters, 10-year-old Charlie and 7-year-old Tatum.

Education: She earned a bachelor’s degree in economics from Stanford University but dropped out of Stanford’s MBA program after a year to co-create a gift registry and wedding content website called Della & James. The company would go on to become WeddingChannel.com, which was later sold to wedding and family planning website TheKnot.com.

First job: Herrin, 41, grew up in Glendale and got a job serving ice cream at a local Baskin-Robbins when she was 15. As a teenager, she also worked at Haagen-Dazs, Baby Gap, Newport Surf, Chuy’s and Islands to help pay for college.

Career change: After graduating from Stanford, Herrin was set to become an investment banker at J.P. Morgan and had an apartment lined up in Manhattan. But on a whim she took a job interview at a software start-up in Austin, Texas, and decided to pursue what she called “a less certain path.”

Got the idea: In 2001, Herrin happened upon a Mary Kay direct-sales convention while she was on a business trip in Dallas.

She says she noticed how excited the women were to be selling cosmetics and running their own businesses, but she felt direct sales entrepreneurship needed a tech-infused, youthful upgrade that Mary Kay and other brands lacked.

“I didn’t resonate with that sales model. I thought of it as something for my grandmother,” she said. “It didn’t seem very modern. Not that there’s anything wrong with it, but it didn’t appeal to me or, I thought, any of the women of my generation.”

Double duty: Soon after, Herrin, who was working in the global e-commerce group at Dell, began dabbling with the idea of starting her own direct-sales company. Jewelry seemed easy to sell straight to consumers, and she recognized a hole in the market for mid-priced accessories.

She went to jewelry-making classes and bead shows, and spent her nights and weekends designing necklaces, earrings and bracelets from her Austin living room. She bootstrapped the start-up, which she called Luxe Jewels, and quit Dell in 2004 to work on the business full time.

Working mother: Although she did her first trunk shows when she was pregnant with her first daughter, Herrin decided to wait until the time was right for her family before going all-in with Luxe Jewels.

“I didn’t try to go for hyper-growth in the business in the early years,” she said. “I paced it around the birth of my newborn and then my second child, and only after I was done nursing my second baby and I could travel did I ratchet it up.”

How it works: A customer hosts a trunk show in her home and invites her friends over. A Stella & Dot stylist brings over sample products for the women to try on and takes merchandise orders, earning a 30% commission. The host of the party receives free product credit and other perks.

Herrin said stylists typically earn $250 to $300 per trunk show. Most stylists are women who sell Stella & Dot products part time and make an average of $2,400 a year.

Stella & Dot designs and manufactures all of its products. Half of the jewelry is priced at less than $50.

First big purchase: After Herrin left WeddingChannel.com, she and her husband took three months to see the world, traveling to such places as Thailand, Croatia and Egypt. She also paid off her student loans.

What’s in a name: Herrin and Chief Creative Officer Blythe Harris decided to change the name of the company from Luxe Jewels to Stella & Dot in honor of their grandmothers.

“We wanted a name that really spoke to the spirit of the business, which is — it’s a company inspired by and created for strong women,” she said.

By LA Times writer Andrea Chang
andrea.chang@latimes.com
Twitter: @byandreachang

Are you interested in becoming a Stylist or learning more about Stella & Dot? Contact Director Erin Markland for more info: 949-395-2347 or simply.stylish@yahoo.com


Stella & Dot Jewelry Makes the Perfect Valentine’s Gift

Treat the woman in your life to something special this Valentine’s Day. And I don’t mean typical diamond jewelry. While diamonds and precious stones are always appreciated, it’s also a little predictable. Give her something delicate & dainty, or fun & flirty, or personalized just for her. She will be impressed with your gift giving skills… And impressed with the quality of jewelry from Stella & Dot!

Great & affordable Valentine’s Day gift ideas from Stella & Dot jewelry:

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Left to right from top: On the Mark Arrow Necklace (also available in silver), Love Always Necklace, Ever After Heart Necklace (also available in silver), Amour Sparkle Necklace, Love Necklace, Interlock Heart Necklace, Together Forever Circle Necklace, Etoile Sparkle Necklace–All necklaces from Stella & Dot, are sterling silver or pure bronze, and range in price from only $49 to $69.

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Shop for Valentine’s Day gifts, or for any occasion, with Stella & Dot. Jewelry always makes for a perfect gift for birthdays, holidays and “just because.” Just pair with flowers or make her dinner, and you’re set!

More Valentine’s Day gift options…

Personalized Charm Necklace is the Perfect Gift!

10 Jewelry Gift Ideas

Great gift idea: Personalized charm necklace

Looking for a cute, affordable gift idea? Look no further! Stella & Dot’s Soho Initial Charms are so pretty and affordable, they are sure to delight any one, no matter age or style type! They are universally flattering and a great stocking stuffer for the holidays.

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How to create the perfect personalized gift:

Step 1: Choose your charm
The Soho Initial Charm is Italian bronze and just $18. Choose a letter that personal to the recipient… Initial of her first name, last name, baby’s name, or a loved one. Hints: First name initial for coworkers, employees, secret santa or the single girl; last name initial for the newlywed, fiance or wife; baby’s initial for the new mommy; “other” initial if recipient has lost a loved one recently, so they can wear them close to their heart.

Step 2: Choose a chain
There are 2 options – a sterling silver chain or a bronze chain. Mixing metals is very trendy and “hot” right now, so gifting a gold charm with a silver chain is unexpected and fun. Or choose the bronze gold chain for a classic, more simple charm necklace.

Step 3: Choose Add-on Charms
If you want to add any other personalized charms, Stella & Dot has several options. Choose a birthstone, zodiac, symbol, number, word or phrase that meaningful to the recipient. Hints: Choose a freshwater pearl for a classic look; add on a birthstone charm to symbolize a special someone’s birthday; cross or star of david charm for a spiritual person; or the Grandma charm for nana.

Jessica Herrin of Stella & Dot Talks About Remaking Direct Sales for the Digital Age


Jessica Herrin of Stella & Dot on Remaking Direct Sales for the Digital Age

 

This article is originally from Business of Fashion, read it HERE.

In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of some of fashion’s most dynamic entrepreneurs, BoF speaks with Jessica Herrin, founder and chief executive of “social selling” jewellery and accessories company Stella & Dot.


Jessica Herrin | Source: Courtesy

SAN BRUNO, United States — The words “direct selling” have long been associated with Tupperware parties and Avon ladies. But that’s not quite what Jessica Herrin had in mind when the Stanford business school dropout and co-founder of WeddingChannel.com started Stella & Dot, a direct sales company reimagined for the age of e-commerce and social media that enlists thousands of women (and a few men) to sell its chic but affordable jewellery and accessories to their network of friends and acquaintances via in-home trunk shows and personalised websites.

In 2011, Stella & Dot attracted $37 million from famed Silicon Valley venture firm Sequoia Capital. The transaction valued the company at $370 million, no doubt a reflection of the firm’s belief in both Herrin’s personal drive and the growing opportunity in direct sales, created by the sluggish economy, in which more and more people are looking for ways to supplement their incomes; the rise of social media, which enables people to more easily maintain a far greater number of “weak ties,” significantly extending their reach; and the rise of tablet computers, which can display limitless inventory, take credit card payment directly and run easy-to-use enterprise resource planning (ERP), customer relationship management (CRM) and sales force automation (SFA) software, dramatically improving a seller’s productivity.

According to market sources, in 2012, Stella & Dot surpassed $200 million in annual revenue and, as of June 2013, has paid out a total of over $150 million in commissions to its army of approximately 14,000 active sellers, who the company playfully calls “stylists.”

BoF spoke to Jessica Herrin about the genesis of Stella & Dot, empowering women entrepreneurs and reinventing direct sales for the digital age.

BoF: Let’s go back to the beginning. What were you doing before Stella & Dot?

JH: I grew up in LA, then went to Stanford undergrad to study economics. It’s a magical place that breeds entrepreneurship, probably because it’s rooted in Silicon Valley. But when I finished college, I had a massive amount of debt, so I thought I had to go to Wall Street and take up investment banking or consulting. I actually had an investment banking job all lined up, but on a lark my friend saw this ad in the student paper that said, “Get $1,000 if you refer a friend” to work at this software start-up, and submitted my resume!

I never thought I would do it, but I did the interview anyway and it really changed the trajectory of my career. It was this enterprise software company called Trilogy that was so not sexy and based in Austin, Texas, but it ended up being a phenomenal growth experience and ultimately led me back to Stanford for business school, which I left a year early to start the business that would become Wedding Channel. At the start-up in Austin, I was aggregating price and availability for computer parts and Wedding Channel is really just aggregating price and availability for wedding guests who want to buy a gift, so it’s the same technical approach for a completely different market, one that was ripe for disruption back in 1999.

BoF: Why did you decide to found Stella & Dot?

JH: Wedding Channel was a great experience for me. It was a commercially successful company and was great for the four years that I was there. But I realised that, ultimately, I didn’t want to dedicate my life to the wedding business. Plus, all these women would reach out to me and say: “I want to be an entrepreneur, what’s your advice?” And I remember thinking to myself, “I honestly can’t recommend what I’m doing right now, because I work all the time.” I had just gotten married and I was thinking about becoming a mother, but I was dedicated, day and night, to this business. I realised, I wasn’t running the business, the business was running me.

Around that time, very fortuitously, I went to a conference about the women who pioneered the work-from-home model and I was so intrigued, because I knew it was such an important chapter in the story of women in the workforce. You know, when people think of the most disruptive thing to have changed the economy, they often think of the Internet, but I think it’s the role of women in the workforce. So, I thought to myself, “We haven’t changed the old role for women in society, which is having babies. That’s never going to change. So, we need more ebb and flow. We need to be able to let women seize the opportunity and be whatever we want to be professionally and still be happy [in terms of family life].”

Creating Stella & Dot was not just about going into jewellery and accessories. It was about creating an entrepreneurial platform for women — and then marrying that with my love of design and fashion.

BoF: What was the opportunity you saw in direct sales?

JH: When I looked at what was going on in the realm of home-based business opportunities for women, it felt like the 1950s — not remotely geared for the modern woman or today’s digital world. Nobody was using e-commerce, and certainly not social or mobile. The idea of being flexible, yes. The idea of a community of women, yes. The idea of personal service, yes. But everything else felt antiquated. So, we decided to start with a blank piece of paper and asked ourselves, “How can technology improve that experience?”

BoF: You prefer the term “social selling” to direct sales. What’s the difference?

Social selling is flexible entrepreneurship reinvented for the modern woman that leverages technology like tablets and social commerce. Our stylists, when they sign up and buy a starter kit, get their own website in a couple of clicks. They also get access to a virtual business centre, where they can get online training, as well as access to a community platform where they can get support from people nearby. We also use game mechanics: there are trackers for things like time management and they get badges when they do activities that help them grow their businesses. One of the most revolutionary things we just introduced is our new iPad app for stylists that we call Dottie, which we found raised their earnings by 20 percent because it enabled them to show the product in this really amazing way, supported by video, gives them tips on how to finish the look, and suggests other products that their customers will love.

BoF: What made you think the jewellery market was ripe for this approach?

JH: First of all, accessories are so critical to a woman’s style and they’re simple; they always fit and flatter. I often joke that from the beginning of time, if men had animals, then women had jewellery made from the bones. Specifically, we thought there was a very big opportunity in mid-market accessories. There’s was a lot on the high end and a lot on the low end, but not a lot in between. So, we felt there was an opportunity to create an affordable luxury line, with amazing design and amazing quality.

Plus, the traditional retail environment for buying accessories was not great. At traditional department stores, all the jewellery is locked up in glass cases, otherwise it would walk out of the door. So women don’t have the chance to pick it up, play with it and touch it, the way they do with apparel. There’s this barrier.

As for social selling, accessories are things that people can easily see when a stylist is wearing them. So a stylist is naturally going to be able to sell her jewellery on the go. She’s walking around with our jewellery and people are going to compliment her on it. It’s easy to have it naturally come up in conversation, because it’s a very public, visible, beautiful product. Many of our stylists have full-time jobs outside the home, or they’re busy working as a mother. But when they’re going about their day, people are going to see their jewellery.

BoF: That makes perfect sense. Jewellery is inherently social to begin with.

JH: Right. It’s shiny, women love it and immediately it’s, “Ooh I love your earrings” and they get a compliment on it.

BoF: What are the economic terms for the stylists?

JH: So you sign up for $199 and you get $350 in free accessories to kick-start your business. I wanted to de-risk entrepreneurship. I knew that what’s usually most daunting for would-be entrepreneurs is the capital you need to start a business. So, I wanted to make this easy. There’s not a lot of barriers to entry. Then, they sell as much or as little as they want. But every time they sell, they earn 25 percent commission. It’s an “effort in, results out” kind of business.

BoF: How much does an average seller earn in a year?

JH: There’s a really wide range. Most of our stylists are part-time; this is a business designed to be seasonal and part-time. So, we have teachers that only do it during vacation and holidays. And we have lawyers that only do it when they’re not busy. Many people will sell a couple of hundred dollars a month, because they’re only working five hours a week. That’s about 80 percent of our sales force. Our top earners will earn $10,000 a month, but that’s a very small percentage of people who actually want to do this full time. In the US, where we’ve been operating the longest, our top earner brought in $1.3 million last year and so there’s amazing earning potential. But I always want people to know that it’s an “effort in, results out” business. The people that are earning a lot, they have teams of other stylists working for them and they earn a percentage of those sales.

BoF: So-called multi-level marketing companies have attracted a fair amount of criticism over the years. How is Stella & Dot different?

JH: When people think of these pyramid schemes, that’s because there are indeed companies out there who have a model that’s not straightforward. It’s really a wholesale buying club, where so-called sellers aren’t really selling at all. They’re buying at a discount and selling to other people at a discount. Stella & Dot isn’t remotely like that. Our sellers don’t carry inventory, they don’t get commissions on personal purchases of accessories, and we don’t market this as something that you’re supposed to be selling, but you’re actually buying. We do a tremendous amount of training for our stylists. And I always tell them, listen, it takes work. It only works when you do. There’s no oceanside property in Arizona.

BoF: You bootstrapped the company for three years before taking on Mike Lohner as chairman, Blythe Harris as head designer, and sales guru Danielle Redner. How did you know it was the right moment to expand the team and grow the business?

JH: In the beginning, I had another full-time job, I was pregnant, I worked nights and weekends. Then I went to Doug MacKenzie [Wedding Channel’s first investor, when he was at Kleiner Perkins Caufield & Byers] and said, “Listen, I just had a baby, I’m going to have another one, I don’t know exactly what this is going to be but it’s going to be big and I’m going to make it happen over time. Right now, this is a lifestyle business for me, meaning that I’m a mom working, not a working mom, and that part is going to come first. But one day, I’m going to make something of it, do you want to be a part of this and do this?” Luckily, he was crazy enough to say yes.

The trajectory really changed when I stopped breastfeeding my last child. The business was growing rapidly, but I waited until 2006 to say, “Okay now I’m ready to bring on the talent I need to really ratchet things up.” I went back to my one investor [Doug MacKenzie] and I said, “Okay we’re ready, now it’s time to go find someone who will take this to the next level in terms of design and who really knows everything about home-based businesses. So I brought on Mike [as chairman], then Danielle [as VP of training], then Blythe [as chief creative officer].

BoF: Staging in-home trunk shows enables you to have really intimate interactions with your customers, which I imagine results in extremely valuable insights. How are you gathering and leveraging these insights? Do they inform design?

JH: 100 percent. First of all, we’re in her living room, chatting about her life! People are talking about their marriages, as much as they’re talking about accessories. And as much as we’re fashion accessories designers, we’re also data geeks and we live in Silicon Valley. We use our iPad app to capture a lot of data and do excellent CRM. We’re capturing birthdays and wishlists and all of that is being used generate product recommendations for our stylists, so that we know they’re going to have the best products on their tables. Then, we have regular feedback from our stylists themselves; we’re constantly listening to what they want from us. We even bring stylists into the design studio and give them sticky notes and they look at the product and say “love it” or “lose it.” I also do trunk shows all the time, which informs our assortment.

BoF: Why did you decide to expand from jewellery into bags, wallets, scarves and tech accessories?

JH: Our customers have been asking us for other things for a while. Plus, when you broaden beyond jewellery, you double your market size.

BoF: What have the results been? In 2012, you broke $200 million. Where are you now?

JH: We don’t share revenue figures, but we are doing very healthy double-digit growth. And we’re continuing to have amazing success as a company. In Europe, we are in the UK, Germany and France, and it’s been remarkable; we’re growing at over 100 percent.

BoF: Where do you see Stella & Dot in 3 to 5 years?

JH: A global, billion-dollar, multi-brand, multi-category company that changes the lives of women around the world by providing the right opportunities for them to pursue their passions and succeed as entrepreneurs in a flexible way that works for them.

BoF: When you say changing lives, how are you measuring that?

JH: I would be very happy if we had over 100,000 people getting incremental value in their lives from Stella & Dot. It’s really remarkable when you meet people and you recognise what it’s doing for them. We have people for whom this is taking care of the mortgage or a percent of their bills. There are also people who are stay at home moms and they feel like this is the only money they have that they can spend 100 percent their own discretion and without guilt.

I think it would be crushing if I had to ask my husband whether or not I could buy something. How could you want to live that way? I am as passionate about providing a woman with that $300 as I am about providing her with $300,000, which is what some of our top sellers make.

For me, it’s about providing incremental joy in their lives because they have their own money to spend. I really don’t quantify our success in terms of how much revenue the company generates. Our story isn’t a corporate story, it’s the sum of the success of our stylists. And we can be best measured on how many of those people we are making successful.

BoF: Last question. What about your exit?

JH: My exit is going to be an oxygen tank and a stretcher [laughs]! I just want to get really old and one day fall over a trunk show table and die.

10 Jewelry Gift Ideas

Jewelry is a go-to gift for many people during the holiday season and for good reason: it’s shiny, bright and sparkly. Exactly what every girl loves! But we have enough diamond heart pendants and sterling silver link bracelets…. So, this holiday, step out of the (jewelry) box and gift some unexpected–yet beautiful–gold, silver, hematite or rose gold pieces. No matter who the recipient–whether it’s mom, grandma, sister, best friend, girlfriend or wife–she will be delighted.

1.) Classic with a Twist
Tiffany Infinity Pendant in rose gold RUBEDO metal
This classic infinity pendant symbolizes unity, but the rose gold double chain makes it unique. And the little blue box that it comes makes it extra special. Perfect gift for: girlfriend, wife, sister
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2.) Personal and Delicate
Maya Brenner 14kt Gold LOVE Bracelet
Include her initials, or create any word up to 4 letters – comes in 14kt yellow, rose or white gold.
Perfect gift idea for: friend, sister
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3.) Say It With Charm
Stella & Dot Personalized Charm Necklace
Create your very own gift by choosing a sterling silver or Italian bronze gold initial, birthstone, symbol, or word that is sure to charm any recipient. Perfect gift for: Anyone! Mom, grandma, friend, sister, wife… you name it!
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4.) What’s Code for “Cool?”
Morse Code Silk Monogram Bracelet
Who uses morse code anymore? You do! Choose from 8 different colors and customize it with 1-, 2-, or 3-letters of your choice. Perfect to give to a newlywed with her new last name. Perfect gift idea for: Friend, sister
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5.) A Little Cheer for the Ear
Stella & Dot Serenity Stone Gemstone Earrings
Less than $50, colorful semi-precious stones, and 8 different colors & sizes. What more could you want?
Perfect gift idea for: mom, friend, sister, wife
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6.) Poppin’ Bottles, Figuratively
Kate Spade Pop Fizz Stud Earrings
12kt gold plated stud earrings are fun when they have the words “pop” and “fizz.” Pair with a bottle of champagne and you’ve got yourself a cheeky, unexpected gift! Perfect gift idea for: sister, friend, hostess
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7.) A Little Lace Story
Stella & Dot Chantilly Lace Cuff & Earrings
These are best-sellers for a reason: jewelry designer Blythe Harris made a mold out of a piece of lace from her grandfather’s turn-of-the-century lace factory. She then made these beautiful jewelry pieces out of the lace mold. Who wouldn’t want some gilded lace from the 1900s? Perfect gift for: Anyone! Wife, mom, sister, friend.
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8.) Make A Statement
Stella & Dot Pegasus Necklace & Femme Fatale Necklace
Every woman wants a “wow” statement piece, but usually doesn’t treat herself. So give her a surprise treat under the tree this holiday season and wrap up a gorgeous, hand-woven, handmade statement necklace from Stella & Dot. Perfect gift for: wife, girlfriend, sister
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9.) Jewelry Worthy of Game Day
Cathryn Ann Designs Game Day Sports Team Tassel Bracelet
Ravens fan? Never miss a Celtics game? USC alum? Finally some team gear that’s totally cute! Wear your colors proudly with this adorable tassel bracelet. Psst, guys, this is a great way to include your clueless girlfriend in your sports lifestyle – just don’t forget to explain the rules without rolling eyes & keep a freshy in her hand at all times. Perfect gift for: girlfrend, friend, sports enthusiast
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10.) Start ‘Em Young
Stella & Dot Little Girls Jewelry Sets
Don’t forget some sparkly baubles for your granddaughter, niece, goddaughter, etc. A little sparkle on a pink chain, or a trio set of butterfly & heart earrings, would make any girl squeal with delight. Buy any 3 for $55.
Perfect gift for: granddaughter, niece, little girls
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Stella & Dot’s Black Friday Sale: Take an Extra 25% OFF All Sale Jewelry

The shopping season is upon us! Accessory company Stella & Dot just announced their Black Friday Sale. Take an additional 25% OFF all sale and clearance jewelry from November 26 thru December 1, 2013. Several great jewelry pieces are being offered at extremely discounted prices. While supplies last – once they are sold out, they are gone for good!

Already sold out of an item that you still want? Contact me directly and I may be able to help you find it!
simply.stylish@yahoo.com

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Such a steal! Look at these Stella & Dot prices! Take advantage NOW before they sell out over the Thanksgiving weekend! >> SHOP NOW

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Stella & Dot “Poufs” Make Perfect Holiday Gifts

Call it what you will — cosmetic bag, pouch, sack, zip-up — but accessories brand Stella & Dot calls it a POUF. And it makes for the perfect gift this holiday season.

Stella & Dot’s handy, dandy pouf comes in ten different colors and prints, with the words “Hey there beautiful” inscribed on the inside lining, which is as equally adorable and fun as the pouf itself.

The pouf may be small but it packs a punch. I use the leopard pouf to hold all my travel toiletries. The striped one goes with me everywhere, holding extra hair clips, chapstick, tampons, face powder, a pack of almonds, a Luna protein bar, a couple ballpoint pens, mini hairspray, and some other odds and ends. I always feel prepared when I have my pouf with me!

Give a POUF this holiday season and stuff it with fun goodies, personalized just for the recipient. Here are some gift giving ideas…

FOR GIRLS:
Pink ribbon pouf packed with Disney princess lip balm, Stella & Dot stud earring trio, pink nail polish & nail file
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FOR TEACHER:
Essentials such as cough drops, hand sanitizer, Chapstick, mini hairspray, mini mascara & chocolate
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FOR THE GIRL ON THE GO:
Help her easily go from desk to cocktails: mini makeup essentials, hairspray, breath mints, and a chic hair tie
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FOR THE WORLD TRAVELER:
Colorful pouf packed with eye drops, facial wipes, Emergen-C packets, mini makeup, Evian face mist & travel candle
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Top Accessory Trends for Fall 2013

This fall, color is bright and bold, and it’s all about mixing textures & styles. The season’s trends can easily transition from day to evening, and any one can wear a few trends at a time without looking costume-y. Check out the top 5 trends and how to wear them right now and into winter.

Trend #1: Cobalt
Neon ruled the summer, but this season, blue is at its best. From deep navy to cobalt, this hue is making a big splash. You can find this hue in every store, from Forever 21 to Banana Republic, and you can easily wear it to work and to football practice.

How to Wear Blue for Fall & Winter:
* First, determine what style you are and how you can most likely fit this into your wardrobe. If you like classic lines, go with a bright blue v-neck sweater, pencil skirt, suede pumps or button-up shirt. If you want to add in a little spunk and jazz up your wardrobe, then be bold with a navy leather jacket, or add a pop with a pretty scarf trimmed in the fun, bright, trendy color.

Erin’s Style Notes:
Keep in mind that this color isn’t as obnoxious or attention-grabbing as other hues. Bright blue can be very sleek, clean and “almost” neutral. Blue is a universal color and most people wear blue jeans every day, so our eye is accustomed to seeing this shade. Don’t be afraid of a bright blue sheath dress or a cobalt coat, for example. Both will stand the test of time and will still be “on-trend” years to come.

Trend #2: Animal Prints
From leopard to snakeskin, animal prints are fall’s favorite wild card. Both exotic and neutral, they add sophistication to feminine silhouettes. And the thing about animal is this: Wear a little or a lot. It can be subtle or funky. And that’s all determined by how you wear the trend.

How to Add Leopard to Your Wardrobe:
* If you don’t already have leopard – or if you have just a piece or two – start small & start with accessories. Try a ballet flat, belt, wallet, or scarf in the print.
* Stick with one leopard print item at a time & work your way up to two prints (if you’re feeling bold & adventurous)
* Love this print? Try a sexy animal print dress or a snakeskin jean. Try Old Navy for affordable, trendy options.
* Look for animal print lining in a jacket or blazer, or on a collar. Also, check for animal print piping. The

Erin’s Style Notes:
Boden USA has some adorable (and very affordable!) leopard print flats and belts right now. I personally love leopard print because it incorporates both black and brown. A lot of people think they can’t wear black and brown at the same time. If you feel this way, try a leopard print accessory to bring in both tones. Black pants with a leopard shoe or belt allows you to wear any other accessory color you wish. Red bag? Sure! Brown sunnies? Yes please. Green cardigan? That wold look great.

And snakeskin is usually very subdued in color and can act as a neutral in your outfit. A snakeskin print that’s colorful is super trendy and may become outdated quickly. Try a neutral tone, such as The Switch Tote Bag from Stella & Dot.

Trend #3: Texture
Fall 2013 runways featured opulent details and exciting textures, such as sumptuous leather layered with metallic embellishments in every hue, tweed, brocade and beautiful stitching. Leather jackets are THE item of the season, and paired with a nubby knit sweater, it’s perfectly fall appropriate. Wear a woven necklace with your LBD or work sheath for a hint of textural drama.

How to Add Texture to Your Outfit:
* Start by adding two different textural elements to your ensemble, such as…  Lace, leather, silk or satin, denim, rope, knitwear or woven materials.
* This is a great way to wear a monochromatic outfit or wear similar shade (i.e. neutral beige or all black)

Erin’s Style Notes:
In the image above, the model is wearing a great black leather jacket with a cotton tee and denim jeans. Simple enough, right? Yes, but it’s simplicity is turned up a notch because it features several textures. Add on a funky necklace, and it finishes the look.

In the image below, the model is wearing a great neutral outfit. But let’s look at why it works: beige knit sweater, light blue jeans and a metallic leather-like bag combine the same color family, but mixes in completely different textures. Doing this adds great dimension to her outfit. It will never look “flat.”

Trend #4: High Shine
Forget subtle—take center stage when combining neutrals with shine. Add a metallic bag or shimmering jewelry to amp up your star power without being too over-the-top. A fun metallic skirt, silver heel or sparkly wristlet are all great ways to incorporate this trend.

How to Shine Up Your Wardrobe:
* Jewelry! This is an obvious choice, but a sparkly pair of earrings is the best way to add shine to your outfit.
* Metallic stitching in a sweater or hat can also add that subtle hint of gleam.
* Metallic anything – it’s all good. Belts, shoes, even nail polish. Add no more than two at a time, and don’t worry if they don’t match exactly. I would just stay away from anything too bright. If Liberace would wear, it may be too much.

Erin’s Style Note:
This trend is the easiest, in my opinion, because there are so many great metallic accessories and clothing options for an affordable price. Plus, metallics are pretty middle-of-the-road neutral. No matter your age, size, job, etc… It will work for you.

An easy way to wear two different metallics at one time? Mixed metal jewelry. Just like the texture trend, this adds a lot of dimension to an outfit without much work. Stella & Dot’s Zoe Lariat Necklace or Kahlo Bib Necklace feature 4 different metals. Or try the Raina Chandelier Earrings for a great, subtle sparkle & you have the option to wear either rose gold, silver or yellow gold.

Trend #5: Stack it on
When it comes to rings and bracelets, more is more! Drape jewels from delicate to bold or stack mixed metals on your fingers and wrists to show your personality and style. Rose gold, silver, hematite… Or all of the above! Mix and match metals, sizes and styles for a look all your own.

How to Stack It On:
* Start by choosing pieces that have a similar tone and size, such as the silver & black bracelets in the example above.
* Don’t be afraid to mix metals. Silver, rose gold, yellow, hematite – they all look great worn together!
* Experiment with texture – wear wood beads with metal bangles, or shiny rings with subdued gemstones.

Erin’s Style Notes:
I love a bright accessory or pop of color and this is the perfect way to do it! Add a turquoise ring to your existing ring stack, or wear Stella & Dot’s beautiful Zinnia Bracelet with a gold, structured cuff, or a bright leather bracelet with neutral boho beads.

Also, a great way to mix in metals is to add in one or two new items with what you already have. Consider adding the multi-metal Luna Wrap Bracelet (which can also be worn as a necklace!) with your everyday watch, or add on the Wanderlust Wrap Bracelet to your outfit.

Stella & Dot’s Jessica Herrin is Nobody’s Avon Lady

Stella & Dot’s Jessica Herrin Is Nobody’s Avon Lady

The jewelry retailer’s CEO is turning the trunk show model on its head–with excellent results.
[This article is by Stacy Jones at Fast Company - See the original post HERE.]

Although direct marketing has come a long way from the days of the Mary Kay catalog and neon-green Tupperware, Jessica Herrin, CEO of jewelry and accessories retailer Stella & Dot, has breathed new life into the business model.

Herrin created the company for fashionable women who want higher-quality bangles, earrings, and rings than what’s found at bargain boutiques–but something more approachable than the gems locked in glass cases at traditional jewelers. “My favorite [this season] is the Phoenix Pendant. It’s versatile and reminds you of art deco,” she says. “It’s very Gatsby-esque.”

The company now counts 30,000 sellers, or “stylists,” among its ranks and has paid out more than $100 million in commissions. Its retail sales have grown from $33 million in 2009 to $200 million in 2012. And each piece of Stella & Dot jewelry is created by an in-house design team, in a loft above Barney’s in New York’s SoHo neighborhood.

Herrin, who prefers to spend her time out of the office and with her stylists, says many of the women–there are some men, too–who sell Stella & Dot use it as seasonal work. It’s been especially popular among teachers and nurses. During any given month at least half of the company’s stylists actively sell Stella & Dot’s products by hosting in-home trunk shows. “I think the exciting thing about our company is that despite our rapid growth, at any given trunk show, at least eight out of the 10 people there are shopping with us for the first time,” she says.

It’s not the 40-year-old Stanford graduate’s first company, or even her first successful one. In 1996, Herrin dropped out of business school to start Della & James, a bridal registry website. It evolved into WeddingChannel.com, an all-encompassing online destination for brides. At that point she felt like it was beginning to take over her life and get in the way of starting a family. She left and later became a manager in the e-commerce department at Dell computers. Herrin launched her jewelry company in 2004, then relaunched as Stella & Dot in 2007.

She approached the direct marketing realm with some trepidation, believing that, too often, the products sold by armies of independent salespeople–for companies like Mary Kay, Avon, or Tupperware–were outdated and missing their mark with consumers. Herrin also looked at fashion brands being sold with traditional retail models that didn’t have the personal, energetic sales touch that is often the key to success.

“I thought there were a lot of great brands for retail that didn’t offer great service in the stores,” she says. “And then at trunk shows, I would love interacting with people, but they weren’t selling the products I wanted. I thought technology was missing from the equation.”

So she did her research. As Herrin puts it, she walked a million miles in some very stylish shoes to learn by immersion at trunk shows. She even held some of her own to learn what it would take to make the model successful.

Next year, Herrin wants to see her San Francisco-based company take command of its supply chain and infrastructure. With those goals in mind, she brought on a former vice president of operations at Amazon and a former head of inventory planning at Old Navy. “Saying Amazon is in the book business is like saying Stella & Dot is in the jewelry business,” she says. “We want to expand to include other product categories, but not in other forms of retail. We’re going to stick with this social selling model that’s been so successful for us.

“We’ve made a tremendous splash, but we’re so relatively small compared to what we will be,” she continues. It’s just breakfast time at Stella & Dot.” And there’s no Tupperware at this breakfast table.

Stella & Dot’s Best-Selling Rebel Pendant Necklace Now in Silver!

The best-selling gold Rebel Pendant Necklace is versatile and can be worn with anything and everything. Just ask the number of celebs who have been spotted wearing this piece, including Julianne Hough, Selena Gomez, Tiffany Amber Thiessen, Kelly Clarkson and Vanessa Hudgens.

NOW AVAILABLE IN SILVER! >> BUY IT NOW

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This is such as exciting release that even the editors of People StyleWatch worte about it! Check out the recent press coverage of the NEW Rebel Pendant Necklace in SILVER…. Read it HERE.

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BUY IT NOW!

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Stella & Dot Brings Tech to Jewelry Parties

This article is originally from USA Today. Read it HERE.

LOS ANGELES — Some $2,000 worth of jewelry is spread out across the kitchen table and most will be purchased tonight here at Maya Brenner’s home. Both Brenner, the host, and the woman who staged this “trunk show” will get commissions for their efforts.

If this sounds like a traditional Tupperware or Avon party — friends make money by selling goods to their social network — it should. But there’s a twist: The enhanced online social followings of the digital age and new apps are being utilized to make fewer cold calls and more sales.

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San Francisco-based jewelry and accessories retailer Stella & Dot updates the old model and considers itself a tech company. It has $37 million in investments from blue-chip venture firm Sequoia Capital, the company that helped seed Google, Apple, Yahoo, Dropbox, LinkedIn and Funny or Die.

“We’re a social-selling company,” says Stella & Dot founder and CEO Jessica Herrin.

Her salesforce — called “stylists” — use digital tools to sell Stella & Dot products. Each stylist has a distinct S&D website to do business with clients. At the trunk shows, they whip out their “Dottie” — that’s the name of the private S&D iPad app for stylists, who use it to show merchandise at the shows, and take orders.

S&D has struck a major chord with shoppers. It will ring in over $200 million in sales this year, up from $100 million just three years ago.

And Herrin predicts she’ll hit $1 billion in yearly sales before the decade is over.

(She has a long way to go to catch up to Avon, which reported sales of $11 billion in 2012.)

Alfred Lin, a partner with Sequoia and a Stella & Dot board member, says he was motivated to invest in the company because he was impressed with Herrin. She “is mission-driven, passionate, and full of energy. She has a wonderful ability to light up a room.”

The old-fashioned women’s network selling to each other has been around for years. The twist, and why it’s resonating today, is because women and society have changed so much, says Herrin.

The 1950s model of staging an afternoon party has been updated for women who are working, hauling their kids around from event to event and eager to socialize and unwind in the evening, she says.

Maggie Jackson, a vice president with New York-based researcher Center for Talent and Innovation, says Herrin has excelled at taking the old direct sales model and updating it with new technology. “She’s made direct sales appear to a certain younger, Gen X woman, by selling very fashionable jewelry through social media,” she says.

Herrin’s challenge: managing the company’s fast growth. “This is really fast. The challenge is continuing the growth model while also expanding at the same time.”

Herrin, who founded Wedding Channel, an early website that offered one-stop planning services to brides (it’s now owned by the Knot), was looking for the next opportunity when the inspiration for Stella & Dot hit in 2006. (The firm is named after the grandmothers of Herrin and her chief creative officer Blythe Harris.)

The idea wasn’t to do a modern Avon, but instead, emulate more contemporary companies like Creative Memories (scrapbooking) and Pampered Chef (selling cooking supplies).

“These were great experiences you couldn’t get in a retail store, for the modern woman,” she says. Even with the shift to online sales, “women wanted to gather, they wanted a group event.”

Because jewelry is generally housed under lock and key in retail stores, Herrin bet correctly that having items spread out on tables and available to try on and sample would have great appeal. (She’s since also added accessories, like handbags.)

Hillary Fogelson said the L.A. gathering was her first time attending such an event. With the emphasis on online shopping today, “it’s nice to have an event where it’s a party, and you can really put the jewelry on and see how it looks on you,” she says.

To become a Stella & Dot stylist, you pay from $200 to $500 for a kit that includes jewelry samples. Then you start working your social network to set up trunk shows at friends’ houses. The stylists and the friend both invite folks to attend. The stylist gets a commission for total sales of the evening, while the host gets free jewelry.

Items are shipped directly to the customer by Stella & Dot, eliminating the need for the stylist and hostess to have to buy inventory and deal with the hassle of shipping.

Herrin says yearly pay for a stylist can range from $50,000 to $300,000. The average profit for the stylist is at least $250-$300 per trunk show, Herrin says.

She has roughly 16,000 stylists. Some work full time, others seasonally. The whole idea is for women to be able to have a side business, she says. “We don’t have quotas. We’re about a business that’s there when she wants it to be.”

Learn more about becoming a Stylist >> READ MORE

Or… Contact Erin for more info: itsthestylefile@yahoo.com

Hello Handbag Reviews Stella & Dot’s Best-Selling HDSDI Bag

My friend Annalee over at Hello, Handbag recently reviewed Stella & Dot’s best-selling How Does She Do It tote bag in navy stripe on her fashion and style blog. See the original post on Hello, Handbag HERE.

Review: Stella and Dot “How Does She Do It”

Meet the beautiful How Does She Do It by Stella and Dot.
I took this bag to work, to the gym, on errands, to the park, to happy hour, anywhere and everywhere. It’s light enough to carry on a two mile walk, functional enough to survive a 15-hour day-to-night extravaganza, and beautiful enough to incur compliments from strangers.
Best feature: the How Does She Do It transforms from a carryall to a satchel with two side snaps. The sides fold in to create a rounded top, as pictured above. I tended to carry the bag on my elbow in satchel form and over my shoulder as a carry all.
My bag was a little stiff, which made it hard to transfer from the carry-all to the satchel form. But with about two more days of wear that stiffness would have worn off. The canvas is pliable and lightweight, somehow without sacrificing a beautiful texture and feel. And, although I didn’t test this, there’s a “spill resistant” coating that makes me feel great about choosing the navy and white striped option.
The orange polka dot lining is divine (you can see it peeking out here). There are several inner pockets including a nice large zipper pocket. And, best of all, a little side inner pocket specially made for a water bottle. A single open side pocket (also lined, beautiful!) is perfect for go-to items, I mostly used it for lip gloss, my phone and earbuds. The whole thing zips up on top, making this a great buy for the airport or busy city streets.

On the website, Stella and Dot describes this bag as “…a carryall (and boy, do we mean all).” They really do. I put this bag through the ringer. I carried a set of Halloween lights, lint roller, heels, a bottle of wine… really I threw in anything I could find. It carried it all. So often lightweight bags feel flimsy, but not this one. I trusted this bag completely, enough to carry a 13″ Macbook. It handled it beautifully with room to spare.

Final decision: If you’re an on-the-go kinda lady, make this investment. At $89 the How Does She Do It is a steal. You’ll thank me later.

Many thanks to the lovely Erin Markland, an incredible stylist and Stella and Dot’s youngest Director, who introduced me to this beauty. If you’re ready to transform your style, she’s the one to call.

* And while you’re at it – Please follow Hello, Handbag on Twitter and Facebook. *

Shop for a Cause: October is Breast Cancer Awareness Month

Everything is turning PINK! Shop for a cause this month and support the countless organizations raising money and awareness for Breast Cancer Awareness Month. Stella & Dot has several “pink” items in our Breast Cancer Awareness Boutique, seen below. All net proceeds from the sale of these items this month will benefit the Noreen Fraser Foundation.

BCAMimage-oct13

Last year (2012), our amazing Stella & Dot community – that includes YOU, our stylists, hostesses and customers – helped us raise over $185,000 for breast cancer research and early detection. Monies raised last year helped the Noreen Fraser Foundation fund a lab at UCLA’s Johnsson Comprehensive Cancer Center so that researchers there can test a cutting edge epigentic therapy for breast cancer and also enabled NFF to provide a grant to the University of Alberta, Canada so that doctors there could test a radiation therapy for women with early stage breast cancer.

Help us beat that amount this year! All net proceeds from our Breast Cancer Awareness Boutique benefit the cause. So have a CAUSE trunk show and help raise money and awareness in style!

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HOPE Necklace – sterling silver w/ gold & rose gold charms – $69 >> Shop it NOW

‘Frida’ Printed Scarf in orange & pink – super soft and a large – $59 >> Shop it NOW

Wanderlust Triple Wrap Bracelet in blue & pink w/ gold & silver beads – $59 >> Shop it NOW

Wanderlust Single Wrap Bracelet in pink – $29 >> Shop it NOW

Geneve Lace Cuff in rose gold – $79 >> Shop it NOW

Geneve Linear Lace Earrings in rose gold – $59 >> Shop it NOW

Learn About Becoming a Stella & Dot Stylist – October Events

If you are in the Southern CA areas this October, please register to attend one of our casual opportunity sessions to learn more about becoming a Stella & Dot stylist!! I’ll be in LA, the OC, the IE – and in Phoenix AZ – so please stop by for coffee or a glass of wine — I can’t wait to meet you!

Are you in Los Angeles, Riverside, or Orange County areas?
Come learn more about becoming a rep for Stella & Dot.

Have a cup of coffee or a glass of wine with Stella & Dot’s youngest Director, Erin Markland, and come see what all the buzz is about! As featured in the Wall Street Journal and the New York Times, this hyper growth company is enabling a new kind of success for busy women with a professional, flexible, profitable home based business. Come along, even bring an interested friend or two, to learn about starting your own part or full time career as a Stella & Dot Stylist.

Learn more at www.stelladot.com/emarkland


become.a.stylist

Monday, October 7th @ 10:00am
Newport Beach, CA
https://www.eventbrite.com/event/8364681989

Monday, October 7th @ 6:30pm
Irvine, CA
https://www.eventbrite.com/event/8364718097

Tuesday, October 8th @ 6:30pm
Phoenix, AZ
https://www.eventbrite.com/event/8364830433

Wednesday, October 16th @ 5:30pm
Riverside, CA
https://www.eventbrite.com/event/8579079257

Saturday, October 26th
Placentia, CA
https://www.eventbrite.com/event/8579255785

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Check out my past & upcoming events by clicking here:
http://emarkland.eventbrite.com/

Stella & Dot Necklace Featured in Ladies Home Journal

The Avalon Fringe Necklace was recently featured in the October 2013 issue of Ladies Home Journal with the gorgeous Michelle Pfeiffer on the cover. The delicate fringe necklace was shown with aztec inspired fashion in it’s “What to Wear Now: Santa Fe Style.” It’s a beautiful statement necklace that’s delicate and feminine, too. It features hand-beaded fringe and gold cut-out detailing. Get it at www.stelladot.com/emarkland.

LadiesHomeJournal-Oct13

Stella & Dot Scarf in InStyle Magazine

Stella & Dot’s scarves continue to get more attention from celebs and fashion editors alike. The accessory brand’s Palm Springs Scarf in Red Stripe was recently featured in the October 2013 issue of InStyle magazine with Julianne Moore on the cover, in the “Your Look: The New Mixology” fashion article. I love how they paired the red stripe scarf with a graphic black & white stripe sweater. It’s a fresh take on stripes for fall and winter.

InStyleOct13

Stella & Dot Giveaway!

Some amazing blogger friends have teamed up and have put together a fabulous Stella & Dot giveaway! See entry details below. You can earn several entries to win the edgy, cool Windsor Tassel Necklace -or- a $50 gift card to Stella & Dot!

Shop my Stella & Dot e-Boutique NOW.

To enter, use the Rafflecopter app below and be sure to check out the other amazing blogs for more chances to earn entries!

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a Rafflecopter giveaway

Stella & Dot 48-Hour Flash Sale!

Announcing a new 48-hour flash sale from Stella & Dot jewelry!

Take 40% to 60% off fan favorite styles for 48 hours only!
Now through end of Sunday, September 22nd. 


Order online at www.stelladot.com/emarkland

Wesley Pendant – 60% OFF – Normally $98, now just $39.20!
Windsor Tassel Necklace – 50% OFF – Normally $89, now just $44.50
Starstruck Cocktail Ring – 40% OFF – Normally $59, now just $35.40!

ORDER NOW!

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Behind the Design: Stella & Dot’s Fall 2013 Jewelry Collection

This post is originally from Stella & Dot’s StyleWatch Blog, read it here.

Creating the Stella & Dot fall 2013 jewelry collection was truly a collaborative process at our New York design studio. Pricella and I traveled to Europe to visit vintage dealers and flea markets as well as take in the local street style. We found inspiration everywhere from a patina covered fountain to 19th century glass chandelier pieces. After returning to New York, we worked with our design team including our model makers to create unique elements to each style. No detail is too small for us and I love that about our team in New York. We wanted to create a collection that stood out among the rest and made a statement.

kahlo collage

We like to include custom elements as much as possible in our designs. Many of our pieces this season have beautifully hand-cut stones and custom metal beads designed specifically in our NY design studio. What starts as a sketch is then recreated as a wax model. This wax model is then transformed into a metal casting that can be used to create the custom elements found in many of our fall pieces. We wanted to create a collection that has a lot of dimension and texture that can really update your favorite LBD or simple white tee.

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